General
Program Description
Overview
Use the latest growth-hacking techniques to build your social media marketing strategy and make your company go viral. Perfect your pitch and learn everything about venture finance and how to strategically choose investors and clients. Take courses during the day or evening.
Prerequisites
Completion of the Entrepreneurship Immersive, or be in the process of completing or recently completed a recognized certificate or degree program in a relevant field.
Outcomes
- Scale a company through advanced social media strategies.
- Build a business plan to guide your startup.
- Take a product to market.
- Develop your leadership style.
Core Courses
Social Media Marketing Strategies | BUS ADM X432.5
Building a Business Plan | BUS ADM X467.8
Business Negotiating | BUS ADM X451.3
Managing Product and Go-to-Market Strategies | BUS ADM X448
Bonus: Career Development (CEU)
Gain career orientation and hands-on training for successful job placement and career advancement. This special course includes workshops on soft skills, interview methods, and technical skills, as well as personalized career coaching and professional network development.
Completing Your Studies
Once you've completed this one-semester immersive, you'll receive an Award of Completion. You're also eligible to apply for an internship!
Program Structure
Learn the latest growth-hacking techniques to build a social media marketing strategy for your business. You also study venture finance and how to strategically choose investors and clients.
Receive a certificate upon completion and be eligible for an internship.
| Length | 1 semester |
| Format | Full time |
| Prerequisite | Entrepreneurship or equivalent |
| Internship Option | Yes |
| Award | Certificate |
| Cost | $11,000, plus $3,000 for optional internship |
Internships
If you successfully complete the Entrepreneurship or Startup Management Immersive—or both—you can start working through a three-month internship at a leading San Francisco or Silicon Valley company!
- Put your newfound skills to work
- Gain work experience
- Build connections
- Expand your network
You'll see firsthand how a U.S. business runs, giving you a competitive edge when you're ready to land a full-time position in Entrepreneurship or Startup Management.
Cost: $3,000.
Optional Practical Training (OPT)
Optional Practical Training is an opportunity for those studying in the United States with an F-1 visa to apply their knowledge with practical work experience. If you successfully complete both the Entrepreneurship and Startup Management Immersives, you'll be eligible to apply for paid temporary work authorization in the U.S., also known as Optional Practical Training (OPT).
Imagine yourself learning how to best pitch your company idea. Receiving industry insights into your business plan. Being mentored by successful entrepreneurs and business founders.
With OPT, you can apply everything you've learned to real-world projects and gain valuable work experience.
International Enrollments
Online Information Session
This program is structured so that international students can fulfill their Visa requirements for full-time study, as well as have the opportunity to be eligible for internships and Optional Practical Training (OPT).
English Proficiency Requirements
International applicants must submit official evidence of English-language proficiency. Sometimes exceptions to this requirement are made. Please note that the submission of language proficiency scores or other forms of verification does not guarantee acceptance into the program. Scores must be from the past two years.
| English Language Test | Minimum Score for Professional Diploma Program |
| TOEFL | 90 |
| IELTS | 7 |
| Cambridge English First (FCE) | C |
Don't meet these requirements? You can request a language-proficiency interview if you meet one of these minimum score requirements:
- TOEFL: 79–89
- TOIC: 780
- IELTS: 6.5
- ELS Level 112 with a Grade Point Average of 3.0
- Cambridge English Preliminary (PET) a passing grade
If you would like to request an interview, please state your request in the online application and in your personal statement.
Apply to our 6-week summer English program (July–August) to raise your English-language proficiency.
To be eligible, you must meet the following English-language requirements:
- TOEFL: 74–78
- IELTS: 6
PDP Program Requirement
Because this is a cohort-based program and full-time attendance is required to maintain your visa status, you must attend all scheduled courses.
F-1 Visa Application and F-1 Transfer Process
If you are not a U.S. citizen or permanent resident of the United States, you must apply for an F-1 student visa to attend PDP. Non-U.S. citizens with a visitor visa (B-1, B-2) or under the Visa Waiver Program are not permitted to engage in full-time study (PDP is full time). Your PDP acceptance packet includes the Certificate of Eligibility (I-20) verifying that you have been admitted for full-time study.
Housing
With options available in both Berkeley and San Francisco, you can live in the bustling atmosphere of a dormitory, enjoy the independence of a private or shared apartment, or get the personal attention of a homestay.
Berkeley Life
Wherever you look on campus, you'll see the brightest students and faculty from all over the world gathering together to build friendships and learn from one another. Berkeley is known for welcoming students from all nationalities—we are part of a global community. Not only are you welcome here, but you belong here.
Health and Safety
We know you're traveling far from home to participate in a unique study-abroad experience. You'll be studying at a top university known for its rigorous academic standards. This means that while you're here, it's more important than ever to focus on your health and well-being.
At Your Service
At UC Berkeley Extension, we have an entire office dedicated to supporting our international students. We're there each step of the way to help—from the application process to your time in Berkeley and after your program ends. Our goal is that your Berkeley experience is positive, safe, fun and productive.
About the School
UC Berkeley Extension is an academic department within UC Berkeley and is located just a few blocks away from the main campus. This department offers short-term programming for international students ... Read More