CSP in Brand Storytelling

General

Program Description

This program is taught in Spanish

Everyone likes a good story – and communication is full of them! The CSP in Brand Storytelling shapes a new generation of communicators: communicators who know how to analyze the target’s characteristics, create a strategy and choose the right media on which to launch a powerful story that resonates with potential consumers in a transmedia world.

General objectives of the course

  • To teach students that every brand has a story to tell, whether its a momentary tale or an ongoing brand narrative.
  • To show students how to plan, create and develop brand strategies based on transmedia storytelling. These strategies build a bond with the target through significant and powerful narratives, especially drawing on the digital world and new technological opportunities.
  • To equip students with the specific tools they will need to analyze brands, their surroundings, and the competition.
  • To design distinctive and distinguishing communication strategies and produce creative multi‑channel proposals in line with those strategies.

Methodology

Guided by their teachers and specialized professionals in each field and based on briefings by real clients, the students will start by analyzing the brand and its context before planning a strategy and carrying it through to produce creative actions. To ensure optimal results, the team of teachers and professionals includes experts in strategic planning, media, new technologies, and creativity.

Student's profile

  • Graphic designers and other designers in fields such as multimedia, visual and audiovisual communication, web design, product design or design management who understand the complexity of the information this profile handles.
  • Graduates in Communication Sciences, journalists and other professionals interested in exploring such a naturally multidiscipline field as information design and data visualization.
  • Communication professionals wishing to learn how to manage brands and campaigns in a multi‑channel and highly digitized world. This ranges from working or newly graduated creative advertising professionals looking to take on a more strategic approach to a creative briefing, to generally any professional linked to a corporate communication department. It also includes freelancers, entrepreneurs, and start‑uppers who intend to build strong brand identities that stand out on the market.

Admission requirements

Students must provide the following information:

  • Copy of DNI (Spanish students) or passport (foreign students).
  • Copy of university degree (bachelor’s, degree or equivalent).
  • Letter of motivation in the language of the Master’s degree course.
  • A CV in the language of the Master’s degree course specifying language and IT skills.
  • Language certificate: Courses in English require an intermediate level, corresponding to TOEFL or IELTS 6.5. Courses in Spanish require a B2 language level. If a prospective student has neither of these certificates, his or her language skills will be assessed in a face-to-face interview or via a Skype call.
  • Portfolio for creative Master’s degree courses and/or admission exercise if required.

Career Opportunities

Upon completion of the course and depending on each student’s prior experience, career options may include:

  • Graphic designers specializing in storytelling.
  • Journalists who can offer their specific expertise thanks to the lessons learned on the course alongside groups of multidiscipline creators.
  • Communication professionals with experience in multi‑channel campaigns.

Coordinator

Rory Lambert

Creative Director on MTL & Visual Communication Development Director at IED.

Duration and frequency

  • Start: April 27th, 2020
  • Timetable: Tuesday, Thursday and alternative Friday from 18.30 to 22.40.
  • Frequency: 3 months
Last updated November 2019

About the School

The IED Barcelona is a workshop for conducting analysis and research applied to material culture, a focus it is destined to develop increasingly in the future.

The IED Barcelona is a workshop for conducting analysis and research applied to material culture, a focus it is destined to develop increasingly in the future. Read less