This diploma prepares you for various careers in business and management. You will develop a strong foundation in business communication, business math, and sales and marketing, and strengthen your interpersonal skills to help you integrate seamlessly in a diverse workplace.

Over the course of this program, students will:

  • Study Canadian business culture
  • Gain an understanding of the fundamentals of marketing, advertising and events
  • Develop written, personal, and relationship skills


  • Duration: 51 weeks
  • Delivery Method: In-class
  • Language: English
  • Intakes: Winter and Summer
  • Credential Awarded: Diploma
  • Articulation/Pathway: Graduates granted transfer credits toward BCIT’s Business Management Advanced Diploma – upon completion they can continue to BCIT’s Bachelor of Business Administration (BBA)


This interactive, project-based program will provide you with the training needed to become a valuable member of a marketing team. You will learn the best practices for social media and website content, event management and marketing, and form innovative techniques to gain exposure for products, services and events. Beyond the typical business courses, classes that will set you apart in the workplace include:

  • Creativity and Self Expressions
  • Cultural Diversity and Understanding
  • Writing with Purpose
  • Speaking with Purpose
  • Sales, Service and Relationship Management

Career Options

Upon program completion, you’ll be qualified for employment as a:

  • Marketing Coordinator
  • Marketing Assistant
  • Communication Coordinator
  • Communication Assistant
  • Event Assistant
  • Event Coordinator
  • Social Media Specialist
  • Email Marketing Specialist
  • Content Creator
  • Content Writer
  • Product Marketer
  • Public Relations Coordinator
  • Public Relations Assistant
  • Brand Ambassador
  • Field Marketing Coordinator
  • Business Development Representative
  • Account Representative/Manager
  • Customer Service Representative

Entry Requirements

  • Grade 12 graduation or mature student status
  • English 11 (minimum grade C) or Communications 11 (minimum grade B) or equivalent*
  • Entrance interview

* Students can obtain equivalencies for the required courses from post-secondary training, Stenberg College challenge tests, etc.

Language Proficiency Requirements: Overall IELTS Academic Test score of 6.0 with no component less than 5.5. (or other ESL equivalencies as determined by Stenberg). Must be within the last two years.

This school offers programs in English.

Program taught in:
  • English

See 5 more programs offered by Stenberg College »

Last updated February 7, 2019
This course is Campus based
Start Date
Sep 2020
51 weeks
- $16,746.75
By locations
By date
Start Date
Sep 2020
End Date
Application deadline

Sep 2020

Application deadline
End Date