Business, Design & Innovation - Study Abroad Program

General

Program Description

For international students who wish to spend one or two semesters in Barcelona, the University of Vic - Central University of Catalonia offers elective courses in the fields of business, design, and innovation. On completion, students receive a UVic-UCC certificate with academic credits that their home university may recognize. These courses are strongly oriented towards practice but they also cover the basic theory needed to work on real case studies. Professionals from the world of business and design are invited to some of the course sessions.

The program includes a variety of courses (a minimum of four) from which students can choose to design their own pathway.

Aimed at

The Study Abroad Program Business, Design & Innovation is aimed at undergraduate students or university graduates who wish to spend 15 weeks in Barcelona getting an insight into innovative business projects in the European Capital of Design.

Calendar

The academic calendar 2019-2020

  • Term 2 (Spring): 15 weeks from 7th January to 24th April 2020
  • Application deadline: 29th November 2019

The academic calendar 2020-2021

  • Term 1 (Fall): 15 weeks from 7th September 2020 to 18th December 2020
  • Application deadline: 19th June 2020
  • Term 2 (Spring): 15 weeks from 11th January 2021 to 29th April 2021
  • Application deadline: 27th November 2020

Curriculum

All courses last for a semester (15 weeks), each with a total of 45 contact hours (6 European credits).

Course

Term

Global marketing. Globalization | Political risk & geographical factors | Global branding | Markets | Operations development

1 - 2

Design thinking. Creativity techniques | Market research | Product design techniques | Fast product development

1 - 2

Start-up creation. New business models | Entrepreneurship | Fund-raising, and crowd-funding | Social innovation

1 - 2

Marketing and fashion. International competitiveness | Consumer behavior | Marketing trends | Coolhunting

1 - 2

Brand design. Design and implementation of branding strategies | Brand positioning and values | Building a global brand | Naming new products and brand extensions

1 - 2

Digital business. Digital retailing | Augmented reality | Community management | Google Analytics

1 - 2

Leadership, business, and society. Leadership skills | Business role and impact on society | Impact of society on business | Team-building

1 - 2

Luxury marketing. Luxury industries | Brand building & luxury design | Luxury quality & price | Luxury communication & advertising | Luxury opportunities

2

Retail management. Retail strategies | Customer and market segmentation | Retail pricing | Store layout & control | Retail finance control | Operations management & logistics at the point of sales | Talent attraction

2

Psychology of Communication and Publicity. Human Communication | Psychological Paradigms of Communication | Persuasive Communication and Creativity | Subliminal messages | Digital Advertising

2

Fees - Academic year 2019-2020

Number of courses

Number of ECTS (*)

Tuition fees

4

24

2.470€

5

30

2.850€

6

36

3.420€

7

42

3.780€

8

48

4.320€

9

54

4.860€

*Number of ECTS recommended per semester is 30ECTS - 5 courses - 2850

The price includes:

  • Welcome pack with local information and advice
  • Teaching and tutorial sessions with a qualified teaching team
  • Registration and enrolment fees
  • Assessment
  • UVic-UCC transcript at the end of the program
  • Internet access
  • All teaching materials handed out for the program
  • Use of UVic-UCC facilities
  • UVic-UCC email account
  • Information about accommodation

The price does not include:

  • Transport
  • Accommodation
  • Meals and drinks
  • Excursions and other leisure activities
  • Books and personal expenses

(*) ECTS: European credit

Last updated October 2019

About the School

Universitat de Vic - Central University of Catalonia emerged from a regional and citizens’ initiative to continue with a university tradition that goes back to the Middle Ages. UVic-UCC is a public un ... Read More

Universitat de Vic - Central University of Catalonia emerged from a regional and citizens’ initiative to continue with a university tradition that goes back to the Middle Ages. UVic-UCC is a public university under private management. Read less