For international students who wish to spend one or two semesters in Barcelona, the University of Vic - Central University of Catalonia offers Spanish courses that can be combined with other elective courses in English in the fields of business, design, and innovation. On completion, students receive a UVic-UCC certificate with academic credits that their home university may recognize. These courses are strongly oriented towards practice but they also cover the basic theory needed to work on real case studies. Professionals from the world of business and design are invited to some of the course sessions.

The program includes a variety of courses from which students can choose (a minimum of two) to design their own pathway.

Aimed at

The Study Abroad Program Business, Design & Innovation is aimed at undergraduate students or university graduates who wish to spend 15 weeks in Barcelona studying Spanish and getting an insight into innovative business projects in the European Capital of Design.

Calendar

All courses last for a semester (15 weeks), each with a total of 45 contact hours (6 European credits).

Academic year 2019-2020

  • Term 1 (Fall): 15 weeks from 9 September to 20 December 2019
  • Term 2 (Spring): 15 weeks from 7 January to 24 April 2020

Curriculum

Course Term
Global marketing. Globalization | Political risk & geographical factors | Global branding | Markets | Operations development 1 - 2
Design thinking. Creativity techniques | Market research | Product design techniques | Fast product development 1 - 2
Start-up creation. New business models | Entrepreneurship | Fund-raising, and crowd-funding | Social innovation 1 - 2
Marketing and fashion. International competitiveness | Consumer behavior | Marketing trends | Coolhunting 1 - 2
Brand design. Design and implementation of branding strategies | Brand positioning and values | Building a global brand | Naming new products and brand extensions 1 - 2
Digital business. Digital retailing | Augmented reality | Community management | Google Analytics 1 - 2
Leadership, business, and society. Leadership skills | Business role and impact on society | Impact of society on business | Team-building 1 - 2
Luxury marketing. Luxury industries | Brand building & luxury design | Luxury quality & price | Luxury communication & advertising | Luxury opportunities 2
Retail management. Retail strategies | Customer and market segmentation | Retail pricing | Store layout & control | Retail finance control | Operations management & logistics at the point of sales | Talent attraction 2
Psychology of Communication and Publicity. Human Communication | Psychological Paradigms of Communication | Persuasive Communication and Creativity | Subliminal messages | Digital Advertising 2

Fees

Number of courses Number of ECTS (*) Tuition fees
2 12 1.370€
3 18 1.850€
4 24 2.470€
5 30 2.850€
6 36 3.420€
7 42 3.780€
8 48 4.320€
9 54 4.860€

The price includes:

  • Welcome pack with local information and advice
  • Teaching and tutorial sessions with a qualified teaching team
  • Registration and enrolment fees
  • Assessment
  • UVic-UCC transcript at the end of the program
  • Internet access
  • All teaching materials handed out for the program
  • Use of UVic-UCC facilities
  • UVic-UCC email account
  • Information about accommodation

The price does not include:

  • Transport
  • Accommodation
  • Meals and drinks
  • Excursions and other leisure activities
  • Books and personal expenses

(*) ECTS: European credit

Program taught in:
English
Spanish

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Last updated April 30, 2019
This course is Campus based
Start Date
Sep 9, 2019
Jan 7, 2020
Duration
1 semester
Full-time
Price
1,370 EUR
tuition for 2 courses.
Deadline
By locations
By date
Start Date
Sep 9, 2019
End Date
Dec 20, 2019
Application deadline
Start Date
Jan 7, 2020
End Date
Apr 24, 2020
Application deadline

Sep 9, 2019

Location
Application deadline
End Date
Dec 20, 2019

Jan 7, 2020

Location
Application deadline
End Date
Apr 24, 2020