For international students who wish to spend one or two semesters in Barcelona, the University of Vic - Central University of Catalonia offers Spanish courses that can be combined with other elective courses in English in the fields of business, design, and innovation. On completion, students receive a UVic-UCC certificate with academic credits that their home university may recognize. These courses are strongly oriented towards practice but they also cover the basic theory needed to work on real case studies. Professionals from the world of business and design are invited to some of the course sessions.
The program includes a variety of courses from which students can choose (a minimum of two) to design their own pathway.
Aimed at
The Study Abroad Program Business, Design & Innovation is aimed at undergraduate students or university graduates who wish to spend 15 weeks in Barcelona studying Spanish and getting an insight into innovative business projects in the European Capital of Design.
Calendar
All courses last for a semester (15 weeks), each with a total of 45 contact hours (6 European credits).
The academic year 2019-2020
- Term 1 (Fall): 15 weeks from 9 September to 20 December 2019
- Term 2 (Spring): 15 weeks from 7 January to 24 April 2020
Curriculum
| Course | Term |
| Global marketing. Globalization | Political risk & geographical factors | Global branding | Markets | Operations development | 1 - 2 |
| Design thinking. Creativity techniques | Market research | Product design techniques | Fast product development | 1 - 2 |
| Start-up creation. New business models | Entrepreneurship | Fund-raising, and crowd-funding | Social innovation | 1 - 2 |
| Marketing and fashion. International competitiveness | Consumer behavior | Marketing trends | Coolhunting | 1 - 2 |
| Brand design. Design and implementation of branding strategies | Brand positioning and values | Building a global brand | Naming new products and brand extensions | 1 - 2 |
| Digital business. Digital retailing | Augmented reality | Community management | Google Analytics | 1 - 2 |
| Leadership, business, and society. Leadership skills | Business role and impact on society | Impact of society on business | Team-building | 1 - 2 |
| Luxury marketing. Luxury industries | Brand building & luxury design | Luxury quality & price | Luxury communication & advertising | Luxury opportunities | 2 |
| Retail management. Retail strategies | Customer and market segmentation | Retail pricing | Store layout & control | Retail finance control | Operations management & logistics at the point of sales | Talent attraction | 2 |
| Psychology of Communication and Publicity. Human Communication | Psychological Paradigms of Communication | Persuasive Communication and Creativity | Subliminal messages | Digital Advertising | 2 |
Fees
| 2 | 12 | 1.370€ |
| 3 | 18 | 1.850€ |
| 4 | 24 | 2.470€ |
| 5 | 30 | 2.850€ |
| 6 | 36 | 3.420€ |
| 7 | 42 | 3.780€ |
| 8 | 48 | 4.320€ |
| 9 | 54 | 4.860€ |
The price includes:
- Welcome pack with local information and advice
- Teaching and tutorial sessions with a qualified teaching team
- Registration and enrolment fees
- Assessment
- UVic-UCC transcript at the end of the program
- Internet access
- All teaching materials handed out for the program
- Use of UVic-UCC facilities
- UVic-UCC email account
- Information about accommodation
The price does not include:
- Transport
- Accommodation
- Meals and drinks
- Excursions and other leisure activities
- Books and personal expenses
(*) ECTS: European credit
Program taught in:
Jan 7, 2020
tuition for 2 courses.