Building Brand & Value Through Sustainable Business Practices


3 locations available

Program Description

co-sponsored by the Michael G. Foster School of Business's Retail Management Program and the Greater Seattle Chamber of Commerce.

Why are the world's largest retailers driving sustainability throughout their value chain? What can you learn about sustainability practices from major companies such as Wal-Mart, Target, Home Depot, IKEA, Starbucks and REI? How can sustainable policies impact brand and business value? What are the financial and strategic benefits of embracing sustainability?

This intensive two-day seminar explores why and how many of the nation's most successful businesses are integrating sustainability into their operations and branding strategies. You will come away with a clear understanding of the key principles of sustainability as well as specific tools to begin developing a plan for your organization. If you already have sustainability policies, you can learn next steps and how to better measure their effectiveness on your business, community and the natural world.

Focused Topics

The Business Case for Sustainability: Benefits and Drivers - What are the business advantages of sustainability? What are the driving forces behind the public's growing concern for corporate responsibility and sustainability? Discover why sustainability is becoming part of the strategy and operations of some of the biggest names in business.

Frameworks for Understanding Sustainability - Identify a range of useful, leading-edge mental models and thinking tools for understanding and implementing sustainability including: The Natural Step, Natural Capitalism, Cradle-to-Cradle and Sustainability Management Systems.

Product and Supply Chain - Understand the public's growing concern about the integrity of the retail supply chain -including labor practices in the manufacture of product, the chemicals in both products and packaging, the ecological footprint of store operations, and the end-of-life disposition of every product. These fundamental issues affect the continuing license to operate for many retailers and suppliers.

Store Operations and Facilities - The move to more sustainable facilities and store operations is one of the hottest trends in business today. Whether you operate from owned or leased premises, you need to understand the principles of sustainable operations and facilities - including LEED: Leadership in Energy and Environmental Design - and how to benefit from them.

Picking the Low Hanging Fruit - What are the best practices for realizing early financial wins from sustainability? Learn the fundamentals of eco-efficiency - improving the bottom line while reducing your business' ecological footprint.

Organizational Culture Change - How many change initiatives fail because companies are unskilled in the principles and practices of effective and long-lasting culture change? Find out about effective practices for ensuring that the improvements you implement are themselves sustainable.

Metrics and Measurement - You want to know and your customers want proof: are you really moving towards greater sustainability? Learn about the principles and practices of measuring progress toward sustainability to satisfy your many stakeholders -from members of your board of directors to concerned citizens in the communities where you operate.

Benefits of Attending

Return to work equipped with new strategies and tools to:

  • Understand the sustainability imperative in today's marketplace
  • Learn the business value and benefits of sustainability
  • Integrate sustainability into branding and marketing
  • Drive better financial results through applied sustainability
  • Measure and communicate the business value of sustainability
  • Develop an effective sustainability strategy

Why Businesses Sponsor

Organizations that sponsor executives and managers to attend the Building Brand & Value Through Sustainable Business Practices seminar gain the knowledge to realize corporate value, improve brand identity, and manage organizational risk. Other benefits include the ability to improve customer and community relations as well as work with both suppliers and customers from a more informed basis of sustainability practice and know-how.

Target audience

  • Senior executives of organizations accountable for the continued success, profitability and long-term survival of their company
  • Retail managers responsible for implementing corporate strategy as well as responding to evolving consumer tastes and expectations
  • Brand managers, product designers and marketing professionals who want to communicate the value of sustainability
  • Professional advisors, such as lawyers and accountants, who need to understand the changing standards of responsible retail practice
  • Real estate development executives and entrepreneurs who want to understand the growing movement toward retail sustainability, including the trend toward LEED standards in both stand-alone and leasehold premises
Last updated Jan 2018

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About the School

The Michael G. Foster School of Business at the University of Washington, located in Seattle, ranks among the top business schools in the United States. Founded in 1917, the School has more than 46,00 ... Read More

The Michael G. Foster School of Business at the University of Washington, located in Seattle, ranks among the top business schools in the United States. Founded in 1917, the School has more than 46,000 alumni. Each year about 2,500 students enroll in our undergraduate and graduate programs, and over 1,000 participate in Executive Education. Mission Statement We are an entrepreneurial learning community dedicated to the creation, application, and sharing of knowledge that places special emphasis on dynamic and global business environments. Read less
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