THIS PROGRAM IS IN PORTUGUESE Taught
- School Management lab
- Type of course: Extension
- Portuguese language
- Coordinator: Marcelo Nacimento, Roberto Muntoreanu
- Home: March
- Days: Tuesdays and Thursdays
- Hours: 19:30 to 22:30
- Total hours: 60h
- Duration: 2.5 months
The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market.
Classes will be taught by professionals with expertise recognized in the market, which will bring data from the reality of agencies, clients and large cases. The idea is to give students a practical way the challenges and opportunities related to Branding.
Students, recent graduates or professionals in Design, Marketing, Communication, Arts and stakeholders that aim to expand their knowledge on the subject.
Designer specializing in design thinking, UX and strategic communications planning. It has extensive experience in developing strategies for brands, and has served clients such as FGV, Disney, Bayer, Ticket, attentive, Coca-Cola and other big companies. It is a partner and Innovation Manager of BINKY.
Graphic designer and illustrator with experience in account management, people and brands. He is currently a partner and creative advisor of Binky. Throughout his career, actively participated in campaigns for the Accor Group and subsequently for Edenred, which yielded the Top of Mind HR awards and Best Companies to Work For. Has served clients from various fields, including, Disney, GSK, Ticket, attentive, Coca-Cola, Petrobras, Odebrecht, SulAmérica and Health Secretariat of Rio de Janeiro.
- Introduction to branding - The strategic phase - build- the brand platform - Brand Architecture - Experience the brand - Construction of visual and verbal identity - Brand management - Archetypes - Cases - Project Development Group
This school offers programs in:
- Portuguese (Brazil)