Branding Extension Course

IED – Istituto Europeo di Design Rio de Janeiro

Program Description

Read the Official Description

Branding Extension Course

IED – Istituto Europeo di Design Rio de Janeiro

THIS PROGRAM IS IN PORTUGUESE Taught

  • School Management lab
  • Type of course: Extension
  • Portuguese language
  • Coordinator: Marcelo Nacimento, Roberto Muntoreanu
  • Home: March
  • Days: Tuesdays and Thursdays
  • Hours: 19:30 to 22:30
  • Total hours: 60h
  • Duration: 2.5 months

GOAL

The course aims at the understanding of branding, and the role of professionals in strategic brand management. This course provides information for participants to have a current view of Branding and identity can develop strategies and direct the expression of the brands we manage, so that they stand on their reference market.

Classes will be taught by professionals with expertise recognized in the market, which will bring data from the reality of agencies, clients and large cases. The idea is to give students a practical way the challenges and opportunities related to Branding.

TARGET AUDIENCE

Students, recent graduates or professionals in Design, Marketing, Communication, Arts and stakeholders that aim to expand their knowledge on the subject.

Coordination

Marcelo Nascimento

Designer specializing in design thinking, UX and strategic communications planning. It has extensive experience in developing strategies for brands, and has served clients such as FGV, Disney, Bayer, Ticket, attentive, Coca-Cola and other big companies. It is a partner and Innovation Manager of BINKY.

Roberto Muntoreanu

Graphic designer and illustrator with experience in account management, people and brands. He is currently a partner and creative advisor of Binky. Throughout his career, actively participated in campaigns for the Accor Group and subsequently for Edenred, which yielded the Top of Mind HR awards and Best Companies to Work For. Has served clients from various fields, including, Disney, GSK, Ticket, attentive, Coca-Cola, Petrobras, Odebrecht, SulAmérica and Health Secretariat of Rio de Janeiro.

STUDY AREAS

Subject matter:

  • Introduction to branding - The strategic phase - build- the brand platform - Brand Architecture - Experience the brand - Construction of visual and verbal identity - Brand management - Archetypes - Cases - Project Development Group
This school offers programs in:
  • Portuguese (Brazil)
Duration & Price
This course is Campus based
Start Date
Start date
Mar. 2019
Duration
Duration
60 hours
Part time
Price
Price
25,950 BRL
Information
Deadline
Locations
Brazil - Rio de Janeiro, State of Rio de Janeiro
Start date: Mar. 2019
Application deadline Request Info
End date Request Info
Dates
Mar. 2019
Brazil - Rio de Janeiro, State of Rio de Janeiro
Application deadline Request Info
End date Request Info