B2B Customer Assessment in Asia

General

Program Description

B2B Customer Assessment in Asia

Course Overview


This two-day seminar will train you to assess and manage customers in the B2B sector in Asia. The course teaches you a structured approach to evaluate product fitness versus competitor offerings, quantify the size of markets and test these markets without taking on too much risk. Additionally, the seminar provides an introduction to establishing sales channels, preparing product launch campaigns and managing relationships with your key accounts.

Why shall you attend?


Assessing customers in the B2B sector, choosing a suitable sales strategy among confusing alternatives and managing your key customers are crucial to your long-term success and profitability in Asia. This two-day seminar equips you with professional tools to establish sustainable, effective and profitable sales channels in Asia.

Do you want to

  • Identify the right B2B customers in Asia?
  • Profile and assess your potential customers?
  • Sell higher value-added options to your existing customers?
  • Monitor your customers and anticipate their needs?
  • Enhance your relationship with key accounts?
  • Establish a lasting sales strategy in Asia?
Last updated Feb 2018

About the School

The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that offers professional training seminars across Asia tailored to the needs of managers and senior analysts of mu ... Read More

The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that offers professional training seminars across Asia tailored to the needs of managers and senior analysts of multi-national companies that operate a business in Asian countries. Our focus is to provide management with sound corporate strategy training and a hands-on knowledge of Asia. Our seminars enable participants to equip themselves with the newest skills, tools, and techniques to collect and analyze information that is crucial to stay competitive in the fast and ever-changing Asian markets. Our professional trainers educate participants on important topics such as competitive intelligence, competitor tracking and benchmarking, market segmentation and positioning, market entry and growth strategies and therefore enable companies’ key staff to make better decisions and secure the future success of their companies. Vision & Goals The Institute for Asia Strategy and Knowledge (“I-ASK”) is an educational institution that strives to be the leading service provider of executive training seminars for companies in Asia. I-ASK is a world-class, first-of-its-kind institution, hosting top-notch training seminars across Asia to enable managers of multi-national and local companies that have strategic responsibility for companies, businesses or product lines with the most advanced and appropriate tools to create sustainable value for their companies in Asia. I-ASK brings together reputable professors and industry experts with a diverse group of managers and executives to share their valuable experiences and gain insights on the latest academic research in the fields of Market and Competitive Intelligence. Read less