Associate of Science in Marketing Concentration
Riverside City College
Key Information
Campus location
Riverside, USA
Languages
English
Study format
On-Campus
Duration
2 years
Pace
Full time
Tuition fees
USD 435 *
Application deadline
Request info
Earliest start date
Request info
* per unit for international students / total required funding is $23,161
Introduction
Business administration is the management of small, mid-size, and large businesses. The objective is to prepare students with the knowledge, technical skills, and work habits to pursue positions in various business fields. The curriculum provides a solid foundation in general business. Studying in this area will help students develop teamwork and leadership skills as well as the ability to motivate people and communicate effectively.
This program prepares individuals to undertake and manage the process of developing both consumer and business markets and communicating product benefits to targeted market segments. This includes instruction in buyer behavior and dynamics, sales promotions, building customer relationships, effective pricing, marketing campaigns, principles of marketing research, strategic market planning, advertising methods, customer service, retailing, and applications for specific products and markets.
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Admissions
Scholarships and Funding
Financial Aid Support for Your Educational Goals
There are many types of financial aid available to you at RCC. The Free Application for Federal Student Aid (FAFSA) or the California Dream Act Application is required for most financial aid forms. Types of financial aid include grants, scholarships, tuition waivers, and student loans.
Federal Grants
- Federal Pell Grant (Part of FAFSA application)
- Federal Supplemental Educational Opportunity Grant (FSEOG - Part of FAFSA application)
State of California Grants
- California College Promise
- Cal Grant Program
- Student Success Completion Grant
- Chafee Grant Program for eligible foster youth and former foster youth
- California National Guard Education Assistance Award Program (CNG EAAP)
Riverside Community College District Scholarship
There are over 250 scholarships available to students through the RCCD Foundation, and only one application is needed to apply. If you are an admitted student at RCC and have a student email address, you can apply for scholarships offered by the RCCD Foundation.
CGACC-RCC International Student Scholarship
International Students at Riverside City College are welcome to apply for CGACC-RCC Scholarship. This scholarship is in the form of a tuition fee reduction estimated at $1,250. The application deadline for CGACC-RCC International Student Scholarship is July 25, and the results of the students selected are typically announced by August 6.
To be eligible for this award, the applicant must be a new or continuing international student who will study full-time at one of the RCCD colleges (Riverside City College, Norco College, or Moreno Valley College) on an F-1 Student Visa in the fall semester. Transfer students can also apply. New international students who apply for the scholarship must have a completed RCC international student application, submit all required documents, and receive an RCCD I-20.
Curriculum
Associate of Science Degree
The Associate of Science Degree in Business Administration with a Major Concentration will be awarded upon completing the degree requirements, including general education and other graduation requirements as described in the college catalog.
This Program Pathway will allow a full-time student to complete this program in 12-18 months. For students who require a part-time pathway, please see a counselor for more information.
Required Courses (18 units)
- ACC-1A --- Principles of Accounting --- 3
- BUS-10/10H --- Introduction to Business --- 3
- BUS-18A --- Business Law I --- 3
- BUS-20 --- Business Mathematics --- 3
- BUS-22 --- Management Communications --- 3
or
- BUS-24 --- Business Communication 3
- CIS-1A --- Introduction to Computer Information Systems --- 3
or
- CIS/CAT-3 --- Computer Applications for Business --- 3
Required for this concentration
- MKT-20 --- Principles of Marketing --- 3
Select another 9 units from the following:
- MKT-40 --- Advertising --- 3
- MKT-41 --- Techniques of Selling --- 3
- MKT-42 --- Retail Management --- 3
- MKT-200 --- Marketing Work Experience --- 1-4
- BUS-43 --- Global Marketing --- 3
- BUS-51 --- Principles of Electronic Commerce --- 3
- BUS-80 --- Principles of Logistics --- 3
Note: Students must complete all Business Administration Major Core Requirements and must complete Major Concentration Requirements (total of 30 units) to receive the certificate in the concentration area of their choice.
Program Outcome
Upon successful completion of this program, students should be able to:
- Use technology to analyze business decisions and enhance business communications.
- Apply basic business and accounting calculations and analyses. Have an understanding of legal practices relating to business.
- Apply sound management practices.
In addition to outcomes for the Businesses Administration certificate, on successful completion of the Marketing concentration, students should be able to:
- Develop and implement marketing strategies.
- Develop a comprehensive marketing plan.
- Construct and implement a promotional program.
- Research and analyze consumer decision parameters.