The Digital Media Art Program prepares students with a strong foundation in creative digital content for art and design. The program begins with design fundamentals where students develop critical thinking and problem-solving skills in a project-based curriculum. The courses provide a hands-on experience for students to develop an understanding of the creative process. Students are encouraged to follow one of two distinct tracks. The Graphic Design track is designed for students interested in a diverse range of visual communication. The Photography/Video track is designed for students exploring digital photography, digital imaging, motion design and video production. All Digital Media Art courses encourage students to develop a professional portfolio for entry-level positions in the creative industry.
COURSES: The curriculum includes courses in digital photography, graphic design, typography, video production, and motion graphics. All courses in the curriculum are intended to develop the student's understanding and appreciation of the historical, aesthetic, conceptual, and technical aspects of digital media art within the larger context of art-making. These studio-based courses provide students with the fundamentals and a wide range of digital skills, while developing an original creative portfolio in preparation for working in the industry or transferring to a four-year college or university. MAJOR: Students majoring in Digital Media Art are provided with a rich foundation in design fundamentals while focusing on the creative process of digital art. Additionally, students are encouraged to explore a range of variety of digital media art courses that suit their interests in digital photography, graphic design, and video. Program Student Learning Outcomes (PSLO): Upon completion of the Digital Media Art Program, students will be able to:
- Analyze and integrate historical and contemporary art theory and design principles with digital media art fundamentals.
- Demonstrate an understanding of the digital media art workflow including research, concept development, project production, and presentation considerations.
- Demonstrate a proficiency in industry-standard software to produce digital media art projects for a variety of creative content.
- Apply critical thinking and problem-solving skills to analyze and evaluate art and design projects.
- Develop a portfolio of original creative work.
Complete the following courses:
- DMA 51 BEGINNING DIGITAL PHOTOGRAPHY
- DMA 55 GRAPHIC DESIGN I
- DMA 65 TYPOGRAPHY
- DMA 140 DIGITAL 2D DESIGN AND COLOR THEORY
- DMA 160 GRAPHIC DESIGN II
- DMA 175 CORPORATE IDENTITY- TRADEMARKS AND LOGOS
Complete a total of 6 units of the following courses:
- DMA 52 INTERMEDIATE DIGITAL PHOTOGRAPHY
- DMA 70 DIGITAL VIDEO PRODUCTION
- DMA 120 Motion Graphics Animation
- IMA 130 3D Animation
- DMA 150 History of Graphic Design
- DMA 170 Publication Design and Prepress
- DMA 180 Visual Design for the Web
- DMA 195 ILLUSTRATION
Total Units Required: 24 Recommended Electives:
- ART 191 PORTFOLIO DEVELOPMENT
- DMA 88
- DMA 96
- DMA 98
- DMA 104
To transfer: Courses required for the associate degree major at IVC may not be the same as those required for the major at a four-year school. If you plan to transfer, consult a counselor to identify the courses needed for the major at your transfer school and to develop a plan that will best meet your goals.
Examples of careers in Digital Media Art include the following:
- Digital Photographer
- Digital Videographer
- Graphic Designer
- Motion Graphics Designer
- Multimedia Artist
Cost & Fees
ALL fees are subject to change. Registration is not complete until all required course fees have been paid.