You will be introduced to the range of opportunities in this field: design of print-generated and computer-generated graphics for books, newspapers, magazines, web applications and marketing materials; and additional design applications for point-of-purchase, packaging, and outdoor advertising.
Today’s digital world reduces the geographic limits for finding clients. Employers include advertising agencies, corporations, and nonprofit groups.
You can earn the Production Artist technical diploma on the way to completing this associate degree.
Additional program details: Coursework includes producing a professional portfolio to show potential employers. Students should have a well-developed imagination with a talent for visual problem-solving. Computer keyboard skills and math, algebra, and geometry skills are helpful in this industry, which demands precision and neatness in finished art and presentation.
Written Communication ^(or) ENG-201 English 1 ‡
Design Elements and Principles ^
Digital Imaging: Adobe Photoshop ^
Typographic Fundamentals ^
Vector Graphics: Adobe Illustrator ^
Psychology of Human Relations(or) Any 200-level PSYCH course
Technical Reporting(or) Any 200-level ENG or SPEECH course
Researching and Concepting ‡ ^
Layout and Publishing: InDesign ‡ ^
Advertising Design ‡ ^
Packaging Design ‡ ^
Portfolio Pathway ‡ ^
Exhibition Design ‡
History of Advertising Media/Design
Motion Graphic Design ‡
Brand and Media Strategies
Mathematical Reasoning(or) Any 200-level MATH course
Graphic Design Workshop ‡
Digital Media Preparation ‡
Integrated Design Thinking ‡
Portfolio Assessment ‡
Introduction to Diversity Studies (or) Any 200-level SOCSCI or HIST course
‡ Prerequisite required.^ Counts toward earning the Production Artist technical diploma.Program curriculum requirements are subject to change.This Associate in Applied Science program will transfer to one or more four-year institutions.Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
Apply the principles of design to develop strategic marketing and communication products and services
Demonstrate proficiency in the use of design software, tools and technology
Implement creative solutions from concept through completion using a formal process
Apply effective legal and ethical business practices and project management skills
Communicate artwork rationale in formal and informal settings
Today's digital world reduces the geographic limits for employment. Typical job duties include illustration, typesetting, layout and design, signage, corporate identity, 3D and multimedia design.
Digital Media Specialist