Certificate of Achievement

Marketing

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. It is critical to all business success. This program is for the student currently in or hoping to enter the marketing field. Students learn how products and services are developed, priced, promoted, and distributed; they also learn and practice marketing skills needed in the job market. Students may take courses in any sequence. Students are encouraged to choose a variety of electives that best increase their skill set.

Statistics on a laptopCarlos Muza / Unsplash

Program Student Learning Outcome Statement

Upon completion of this program, the student will be able to develop communication, critical thinking, and problem-solving skills that will prepare him/her for a career in marketing.

Curriculum

Required courses:

  • BUS 132 Marketing, 3
  • BUS 135 Personal Selling, 3
  • BUS 138 Business Promotion, 3
  • BUS 290 Business Communication, 3
    • or BUS 290H Business Communication (Honors)

Select at least 9 elective units from the following: 9

  • BUS 120 Introduction to Business
  • BUS 134 Retail Management
  • BUS 136 Human Relations in Business
  • BUS 160 International Business
  • BUS 204 Business Statistics
  • BUS 292 Internship Studies
  • CSIT 146 E-Commerce and Web Presence
  • CSIT 155 Social Media for Business
  • MAT 110 Digital Imaging 1: Adobe Photoshop
  • MAT 125 Web Design 1: Fundamentals

Total Units: 21

Associate in Arts Degree

Students may earn the above-named associate degree by completing a certificate of achievement and the general education courses required for MiraCosta College's Associate in Arts degree. Students should meet with a MiraCosta counselor to identify required courses and to develop a written educational plan for the specific degree or certificate they wish to earn.

Associate Degree (AA/AS) Requirements

Students who wish to earn an associate degree from MiraCosta must meet the following requirements (per MCCD Board Policy/Administrative Procedure 4100).

Major & Grades

Students must complete a minimum of 18 units in a chosen major or area of emphasis and complete each course with a "C" or better (or a "P" if the course is taken on a "pass/no pass" basis). Students may use courses to satisfy both general education and a major requirement.

General Education

Students have three general education patterns from which to choose but are strongly encouraged to consult with a MiraCosta counselor for assistance in selecting the general education pattern that is most appropriate for their educational goal. Note: Students should refer to the Articulation or Transfer Center webpages for the most current list of courses that have been approved for the Plan B and Plan C general education patterns.

  • Plan A: MiraCosta College General Education Course Requirements (Plan A).*
  • Plan B: Certified California State University General Education (C.S.U.-GE) Breadth Course Requirements (Plan B).
  • Plan C: Certified Intersegmental General Education Transfer Curriculum (IGETC) Course Requirements (Plan C).

While a course might satisfy more than one general education requirement, it may not be counted more than once for these purposes. However, courses may be used to satisfy both general education and a major requirement.

The MiraCosta College Core Competencies identify the learning outcomes students can expect to gain from their general education coursework.

*The Plan A general education requirement may be met by submitting a transcript verifying completion of a bachelor's degree from the United States regionally accredited college or university.

112789_pexels-photo-1451447.jpegrawpixel.com / Pexels

Units

Students must complete a minimum of 60 degree-applicable units of credit.

Grade Point Average (GPA)

Students must maintain a minimum GPA of 2.0 in all degree applicable units attempted at MiraCosta, as well as a combined 2.0-grade point average including all work transferred to the college. A grade of "A," "B," "C," or "P" is required for all courses to be counted toward an associate degree major or area of emphasis.

Students may need a higher GPA for admission to a University of California campus or to U.C./C.S.U. impacted programs and majors than is required for MiraCosta's associate degree.

Residency

Complete a minimum of 12 units in residence at MiraCosta College.

Competencies

All students seeking an associate degree must demonstrate competence in reading, written expression, and mathematics. However, the achievement of minimum competency does not mean students have met coursework requirements for the associate degree.

Note: These competencies are met when students complete either the C.S.U. GE-Breadth (Plan B) or IGETC (Plan C) general education pattern or submit an official transcript verifying completion of a bachelor's degree from the U.S. regionally accredited college or university.

Reading: Reading competency must be demonstrated by completing one of the following options:

  • Achieve a qualifying score on the reading component of the MiraCosta College English Assessment that gives a recommendation for READ 100.
  • Present proof of achieving one of the following minimum test scores:
    • A passing score on the C.S.U. English Placement Exam.
    • A score of 3, 4, or 5 on a College Board Advanced Placement English Examination.
    • A score of 5 or better on the International Baccalaureate Higher Level English Test.
  • Complete one of the following with a minimum grade of "C" or "P": READ 100; ENGL 100, ENGL 100H, ENGL 201, ENGL 201H, ENGL 202, ENGL 202H; or equivalent.

Writing: Writing competency must be demonstrated by completing one of the following options:

  • Present proof of achieving one of the following minimum test scores:
    • A passing score on the C.S.U. English Placement Exam.
    • A score of 3, 4, or 5 on a College Board Advanced Placement English Examination.
    • A score of 5 or better on the International Baccalaureate English Language A1 Higher Level Examination.
  • Complete one of the following with a minimum grade of "C" or "P" at MiraCosta or an equivalent course at another regionally accredited college: ENGL 100, ENGL 100H, ENGL 201, ENGL 201H, ENGL 202, ENGL 202H.

Mathematics: Math competency must be demonstrated by completing one of the following options:

  • Pass a MiraCosta mathematics course numbered 64 through 270 or equivalent with a minimum grade of "C" or "P."
  • Achieve a qualifying score on the MiraCosta College Mathematics Competency Examination that gives clear placement into a math course numbered 102 through 150.
  • Achieve a passing score on the C.S.U. Elementary-Level Mathematics (ELM) placement exam.
  • Achieve a Standard Exceeded score on the C.S.U. Early Assessment Program (EAP) in math.
  • Achieve a qualifying score on a California Community College Mathematics assessment exam that gives clear placement into a math course that requires intermediate algebra as a prerequisite or has a traceable prerequisite to intermediate algebra.
  • Present proof of achieving one of the following minimum test scores:
  • A passing score on the College Board Mathematics Achievement Test (500 Level I; 600 Level II).
    • A score of 3, 4, or 5 on a College Board Advanced Placement Math Examination.
    • A minimum score of 50 on a College-Level Examination Program Subject Exam (College Algebra, Pre-calculus, or Calculus).
    • A score of 4 or better on an International Baccalaureate Mathematics Examination.

112790_pexels-photo-266176.jpegPixabay / Pexels

Fees

  • Enrollment Fee for California Residents: $46 unit
  • Enrollment Fee for Nonresidents: $231 unit
  • Yearly Fees for California Residents: $1,080
  • Yearly Fees for Nonresidents: $6,409

MiraCosta College offers financial aid and scholarships.

Program taught in:
  • English

See 2 more programs offered by MiraCosta College »

Last updated July 1, 2019
This course is Campus based
Start Date
Sep 2019
Duration
Request Info
Full-time
Price
1,080 USD
Yearly Fees for California Residents: $1,080; Yearly Fees for Nonresidents: $6,409
Deadline
By locations
By date
Start Date
Sep 2019
End Date
Application deadline

Sep 2019

Location
Application deadline
End Date