Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

An associate degree is an undergraduate degree offered in the US and a few other countries. Associate degrees are a qualification below a bachelor's degree. Many students earn associate degrees during their first few years of higher education. Since they usually require about two years of study, these degrees can act either as job qualifications or as precursors to more advanced degrees.