Business students have many areas they can specialize in, and branding is one that falls under the broader discipline of marketing. The study area uses advertising, design, strategic development and other concepts to create a brand that is accepted positively by consumers.

An associate degree is an undergraduate degree offered in the US and a few other countries. Associate degrees are a qualification below a bachelor's degree. Many students earn associate degrees during their first few years of higher education. Since they usually require about two years of study, these degrees can act either as job qualifications or as precursors to more advanced degrees.