An associate degree is a significant achievement, delivering a fundamental knowledge about a chosen field. Usually earned over the course of two years, this diploma program provides a substantial skill set that students can apply directly upon entering the work force.

What is an associate degree in marketing management? Marketing management involves the execution, tracking and assessment of an organization’s marketing strategy and individual projects within that scope. An effective strategy focuses on building the company’s customer base, enhancing its reputation and the reputation of its products and services and building its value. Students in this program often learn to consider important activities such as implementing SWOT (Strengths, Weaknesses, Opportunities and Threats) analyses, identifying and evaluating markets, defining the differences in B2B (Business to Business) and B2C (Business to Consumer) buying, pricing strategies, marketing channels and more.

Graduates of this program generally will be able to complete marketing activities such as those described above, as well as gain an understanding of important tactics such as product life-cycles and applications of a strategy for each stage, factors in choosing marketing channels, and personal selling.

Students may earn this associate degree from a variety of institutions worldwide. The cost will vary, depending on the program. Potential enrollees should seek information about costs with each school directly.

Marketing management is a critical part of most businesses and is implemented in varying degrees based on company size and industry. This diploma program gives participants in-depth knowledge and skills that can be applied to any number of industries. Careers can include media specialist, communications specialist, retail associate, customer relations, warehouse manager, purchasing agent and real estate salesperson, among others. Positions with increasing responsibility in this field include marketing manager, public relations manager, sales manager and customer relationship manager.

The associate degree in marketing management also provides a firm base for ongoing coursework in this and related fields. To get started, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.