The Digital Marketing assists in the design and development of social media strategy utilizing various media platforms (Twitter, Facebook, YouTube). The curriculum focuses on management of social media campaigns, engagement of social communities, development of content for reputable brand management ensuring positive consumer experience using integrated marketing promotions.
This program also included a capstone project that allows students to gain practical hands on experience. They will collaborate with other creative programs to seamlessly integrate design solutions to meet complex marketing challenges.
- Advertising and Promotions Manager
- Marketing Manager
- Search Marketing Strategist