WHAT YOU’LL LEARN
➔ Understand the key concepts of digital, how it has changed customer behavior and the implications for your role and the wider business.
➔ Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
➔ Understand the importance of digital channels and strategies and know how to use SEO, paid search, content, advertising and email to drive customer engagement.
Program taught in: