This course is to provide participants with the knowledge and skills needed to develop a consistent vision for guiding an organization’s actions, decision making, and resource allocation.

Strategic planning should be based on the value created by the organization for its customers and should position the organization as a value-added business partner to those customers.



  • Mission Vision and Objectives of an organization
  • SWOT analysis with in-depth study of all components
  • Comparing SOWT with other tools (e.g. PEST)
  • Perception and the Sub-conscious level thinking
  • Values and beliefs
  • Types of strategies and their use
  • Preparing action plans for implementation of a strategic plan
  • Implementing and monitoring strategic plans

Who Should Attend

This workshop is necessary for any level of management, team leaders, directors, CEOs, business owners, and project manager. It is also a need for consultants, and freelancers.


Day 1

  • The sub-conscious level thinking and its impact on human character
  • Beliefs and values
  • Vision and mission
  • Define yourself
  • Emotional Intelligence and its relation to strategic thinking

Day 2

  • What is an organization?
  • Why strategic planning
  • Vision and Mission Statement
  • SWOT analysis and its comparison with other analysis tools
  • Practical work on SWOT analysis
  • How SWOT can help you set strategies and goals

Day 3

  • Types of strategies and their use
  • Strategy statement
  • Introduction to different strategic planning tools: * Porter’s Competitive Forces, * Moore’ Public Value Strategic Triangle, * MacMillan’s Matrix * Kaplan’s Balanced Scorecard

Day 4

  • Setting your strategic goals
  • Strategic objectives
  • Competitive and functional strategies
  • How should a strategic planning document look like?
  • Customer segmentation
  • Focus groups

Day 5

  • Strategic action planning exercise
  • How should an action plan be for implementation of the strategic plan
  • Monitoring strategic management
  • Using results for motivation of your team
Program taught in:
  • English

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Last updated August 20, 2019
This course is Campus based
Start Date
Open Enrollment
5 days
3,795 USD
+VAT for a five days workshop held in a hotel conference venue in Dubai UAE, including Certificate, Lunch and Coffee breaks.
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