Advanced digital competences are no longer an option. At least, not in the world of marketing. In a changing environment such as the one we are in, it is necessary to know all the instruments that the new digital reality puts at our disposal. And, although digital transformation affects practically all areas of management, marketing takes the lead. We need to anchor our decisions in the rigorous and judicious work of trained and trained professionals. The Advanced Program in Digital Marketing is born to cover this need.... [-]

The Senior Program Revenue Management and online 2.0 Communication (PMRC) is a training program with more than ten years of evolution and refinement, very specialized in revenue and in the treatment of management techniques of social networks, online communication and digital marketing as a result of evolution and demand within the responsibility of the Revenue Manager and the hotel industry. In the last decade it has gone through this training program CESAE Business & Tourism School more than 4,000 students.

The design of the PMRC was launched after a thorough analysis of training programs in Revenue Management offered by some of the best international universities in tourism education. This is coupled with the extensive professional experience of our teachers and collaboration revenue managers of large national and international prestige.... [-]