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Hong Kong Hong Kong

See Advanced Diploma Programs in Marketing Studies 2019/2020 in Hong Kong in Hong Kong

An advanced diploma prepares students to enter into a specific career in a shorter amount of time. It also provides further study for current professionals to help with career change or advancement.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

Hong Kong is one of the two Special Administrative Regions of the People's Republic of China, the other being Macau.

Hong Kong is one of the most populous cities in the world with a population of more than 7 million. Renowned for its legendary skyline that defines the city, it has an expansive natural harbor and is ranked as the world’s most vertical city. It has several credible institutions.

Request Information Advanced Diploma Programs in Marketing Studies in Hong Kong in Hong Kong 2019/2020

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1 Results in Marketing Studies, Hong Kong

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Hong Kong
Hong Kong
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Hong Kong Design Institute

Hong Kong is an international fashion business centre. Many international fashion enterprises have regional offices in Hong Kong. Renowned international fashion brands ha ... [+]

Programme Aims

Hong Kong is an international fashion business centre. Many international fashion enterprises have regional offices in Hong Kong. Renowned international fashion brands have also been developing their markets in Hong Kong and China in recent years.

The Fashion Branding and Buying consists of a wide range of activities in the spectrum of the whole supply-demand pipeline, including brand promotion, communication, editorial, product development, sourcing, marketing, retail buying, retail operations, visual merchandising and display design, etc.

This programme is designed to enable students to work in different areas of Fashion Branding and Buying. Emphasis will also be put on enriching students' international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion branding and marketing, trend analysis, global business environment, design, materials and technology form the core components of the programme from which students can select one of the specific study scopes in (1) branding and communication, (2) product development and sourcing, (3) retail buying and management, or (4) visual merchandising.... [-]

Hong Kong
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Full-time
2 years
Campus