Reykjavik is the capital city of Iceland and hosts a population of 200,000 in its borders. It has major companies in the retail, banking, and telecommunications sectors. It has several institutions of higher learning including libraries.

Design studies is an essential background for clothing designers, landscapers, urban planners, and product researchers. Coursework helps enable students to professionally apply their learning to new areas of design, such as wearable technology.

One characteristic of Iceland's higher education system is a four-year course. After completion of undergraduate degree, The University of Icleand often have scholarships for those students who may want to further studies to master’s and doctorate levels. It is based in Vesturbær, Reykjavik and was founded in 1911.