5 Days of Fashion Business
Conde Nast College
Key Information
Campus location
London, United Kingdom
Languages
English
Study format
On-Campus
Duration
5 days
Pace
Full time
Tuition fees
GBP 920 **
Application deadline
Request info *
Earliest start date
18 Mar 2024
* places are allotted on a first-come, first-served basis
** including VAT
Join us for online information events
View available dates
Introduction
This five-day intensive course is a broad introduction to the business side of fashion through key topics such as retail, branding, buying and merchandising, and PR. The key characteristics of the fashion industry – and the unique way fashion is marketed – will be considered, with reference to both “bricks and mortar” and digital consumer experiences.
The programme includes lectures, seminars, problem-solving workshops, and case studies covering the following topics:
- The fashion cycle, retail & distribution
- Fashion Branding
- Digital and social media marketing
- Buying and merchandising
- Fashion brand communication
- Fashion entrepreneurship and new business development
- The future of fashion
- Fashion PR
This short course is suitable for anyone who is interested in how the business side of the fashion industry works.
It is also useful as a taster – and overview – for anyone who is considering studying fashion business in the future.
Course Highlights
- Access to the Vogue archives
- Vogue House Experience
- Industry speakers
- Create a mock mini issue of Vogue
Students will finish the course with a greater understanding of the commercial side of the industry, particularly the retail, buying, branding, marketing and development sectors.
Program Outcome
By the end of the course, you will receive a Condé Nast College of Fashion & Design Certificate of Completion.
Gallery
Curriculum
The programme includes lectures, seminars, problem-solving workshops and case studies covering the following key topics:
- Principles of Marketing
- Fashion buying and distribution
- Global retailing and emerging markets
- Branding
- Public relations
- Brand communication
- New business development
This course is suitable for anyone interested in how the fashion business works and would also be a useful taster for those considering studying fashion business in the future. Students can expect to be in classes from 10 am to 5 pm Monday through Friday.
Admissions
Program Tuition Fee
Scholarships and Funding
If you are accepted on to the course, you will be required to pay the full fee in advance in order to secure your place.
There is no scholarships or funding available for this course.