Fashion Retail Academy (FRA)

Introduction

Your career in fashion retail starts here

Would you like to develop new skills or find out more about a particular area of the fashion retail industry? Or maybe you would like to pursue a particular passion or start your own business?

We offer a unique selection of courses available at introductory, intermediate and advanced levels designed to suit your interests, knowledge, experience and time commitments. Our courses vary in duration and range from 1 day workshops to 6 week intensive programmes.

Subjects and topics are delivered by FRA industry experts, content and materials remain up to date and in line with industry. Our courses make use of the FRA’s excellent facilities in the heart of London’s West End and draw on the extensive FRA fashion industry contacts and business networks.

Fashion Retail Academy mission statement

“To inspire and develop young talent for a career in the fashion retail industry”

This school offers programs in:
  • English

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Programs

This school also offers:

Courses

Introduction to Buying & Merchandising

Campus Full time 3 - 5 days February 2017 United Kingdom London

The course gives an understanding of the integrated nature of buying and merchandising roles and how these areas overlap in practical terms. [+]

Course: Buying and Merchandising Introduction 5-Day Intensive This intensive course provides an introduction to the areas of buying and merchandising operations within a fashion retail business and includes key elements from the Introduction to Buying & Range Planning and Introduction to Merchandising courses. The course gives an understanding of the integrated nature of buying and merchandising roles and how these areas overlap in practical terms. It also gives an insight into how closely buying and merchandising work together to ensure business success, as well as defining the particulars of each within differing retail organisations. Course Length: 5 Days buying & merchandising or 3 Days merchandising alone Cost: £695 Inc VAT or £375 The course will include the following: Customer profiling Creating range plans Mood boards Identifying trends Forecasting Supply chain Critical path Seasonal calendars Margin and mark-up Promotions Career advice Completion of research tasks and independent research are required during the course. The course will be delivered by experienced tutors who are also experts in their industry fields. Upon successful completion of the course you will receive a certificate of attendance signed by the principle of the FRA. Please note students need to be over 18 years for our short courses. [-]

Postgraduate Fashion Retail Programme: Buying, Merchandising & Management

Campus Full time 6 weeks April 2017 United Kingdom London

This 6-week course has been created for individuals currently working in the industry or graduates who would like to advance their career in fashion retail. [+]

Postgraduate Fashion Retail Programme: Buying, Merchandising & Management This 6-week course has been created for individuals currently working in the industry or graduates who would like to advance their career in fashion retail; with a particular focus on buying, merchandising and retail management. Course Length: Six Weeks Cost: £2,750 Inc VAT The course provides a unique and in-depth insight into the retail business covering subjects such as: Analysis of retail organisations and business models Brands and image Retail roles and responsibilities - buyer, merchandiser, manager Buying and range-planning Merchandising Consumer behaviour Management skills Technology and the future of retail Core skills: interview, negotiation, presentation, team building, and networking Targeted CV preparation The course makes full use of the FRA facilities and its many industry contacts to include industry lectures, store and head office visits and master classes. Opportunities are provided for networking and career planning, culminating in practise interviews conducted by HR specialists working in the industry. These include practise interviews and assessment centres with Arcadia. The course is popular with both UK and international students and has become recognised within the retail industry as offering a gold standard of retail training. 60% of students who completed the last course are now working in the retail sector in a variety of roles. Completion of research tasks and independent research are required during the course. The course will be delivered by experienced tutors who are also experts in their industry fields. Upon successful completion of the course you will receive a certificate of attendance signed by the principle of the FRA. Please note students need to be over 18 years for our short courses. [-]

Start Up & Run Your Own Fashion Business

Campus Full time 5 days July 2016 United Kingdom London

This intensive 5 day course will provide you with all the tools necessary to start your own fashion retail business. [+]

Course: Start Up and Run Your Own Fashion Business This intensive 5 day course will provide you with all the tools necessary to start your own fashion retail business. The course includes the study of the elements involved in the start up process including; brand positioning, shop and stock selection, finance and forecasting, market research, and display and customer service. The course will provide a clear insight into all aspects of running a bricks and mortar or online retail business and a step by step guide from initial business concept to business success. The course will incorporate a combination of theory, discussion and practical workshops delivered by tutors, who have considerable expertise in the area of business start ups. Course Length: 5 Days Cost: £695 Inc VAT This course includes the following: Turning Your Fashion Retail Business Idea Into Reality How to research potential markets to ensure you have a business opportunity with potential Customer profiling and market positioning How to give your brand a name How to write a basic business plan and raise funding for a business Finance of fashion - paying the bills! Legal Eagles - legislation you need to know Engagement - professional practitioners you need to assist you Fashion markets and channels to find the perfect platform for your business position Where to locate your fashion business, online or bricks and mortar, or both Stocking Up, Buying and Merchandising Researching trends and range planning Sourcing and managing supplier relationships Buying a balanced range; retail maths, managing OTB and interpreting sales data Seasonal buying activity and link sales buys Setting Up Shop, Creating Your Fashion Retail Environment Launching a transactional website from design to customer service The changing business of fashion, how online retailing is changing our shopping habits Capturing the online market, SEO and analytics Choosing a retail location and designing a retail space The Big Sell, Marketing Your Business How to use appropriate marketing media for your business How PR can help your business - writing targeted press releases Social media - how to spread the word, Facebook, Twitter, Instagram etc Marketing - raise the profile of your business through selective marketing activity Sitting Pretty, Visual Merchandising and Display Creating effective window and in store displays using props and graphics Analysing different VM techniques for optimum results Store layouts to maximise sales and encourage add on sales Finding display solutions for accessories and pick up items Completion of research tasks and independent research are included during the course. Upon successful completion of the course you will receive a certificate of attendance signed by the principle of the FRA. Please note students need to be over 18 years for our short courses. [-]

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Fashion Retail Academy -- Welcome to the FRA