Johan Cruyff Institute

Introduction

The Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”. At the Johan Cruyff Institute we know that a passion for sport also drives education and development. Our students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way we bring this vision into action is based on common sense, pragmatism, intuition and optimism. We believe challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.

More than 6.000 students all over the world have experienced our online, onsite and on campus learning programs in Sport Management, Sport Marketing, Sponsorship, Coaching and Football Business. They are the next generation of leaders ready to manage sport organizations all over the globe.

This school offers programs in:
  • English
  • Spanish

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Programs

This school also offers:

Postgraduate Diploma

Postgraduate Diploma in Football Business

Online Part time 7 months

The main objective of the Postgraduate Diploma in Football Business is to educate you in the proper use of management tools for organizations linked to football. [+]

INTRODUCTION The main objective of the Postgraduate Diploma in Football Business is to educate you in the proper use of management tools for organizations linked to football. You’ll develop abilities to recognize business opportunities, establish strategies, anticipate changes and optimize resources. This Postgraduate program is for you if: You’re working in the football industry (footballer, coach, technical staff or manager) and are looking for education in football management to give your professional career a boost. You’re working in a business environment and want to specialize in the football industry. You’re passionate about football and want specialized education to devote yourself professionally to this sector. LEARNING OUTCOMES To understand and apply the strategic, global and objective vision to the football industry from a business perspective. To master the skills necessary to obtain the best results in the management of professional football teams. To interpret the financial statements of a football organization and create financing strategies for new projects. To master the management processes of a sports facility and event organization. To understand and apply new marketing and sponsorship tools applied to football. BENEFITS Learning 3.0: flexible schedules, different learning and technological environments. World-class faculty: interaction with expert professors and professionals from the industry. Collaborative tools, group work, communication and debate. Sports industry oriented: approaches training from the business sector to the sports industry. Learning based on experience: designed to improve professionalism. PROFESSIONAL OPPORTUNITIES Sports Competition (professional football clubs). Governance (football federations and associations). Football Facilities & Events (tournament organizers, sports clubs). Community-based Football (foundations, municipalities). Sports Consultancy (business initiatives). Intermediation Services (agencies, player representation). Sports Journalism (media). Marketing & Sponsorship (private and public companies). Admission Requirements Have a Bachelor’s degree, diploma or equivalent. Have at least 3 years of experience in the field of marketing and/or sponsorship. • Have developed a career as a professional athlete. [-]

Postgraduate Diploma in Football Business

Online Part time 7 months

The main objective of the Postgraduate Diploma in Football Business is to educate you in the proper use of management tools for organizations linked to football. You’ll develop abilities to recognize business opportunities, establish strategies, anticipate changes and optimize resources. [+]

Football is quite possibly the most powerful most popular sport in the world; linking communities, moving emotions and breaking down cultural barriers. Football has also become one of the most profitable industries, with significant economic impact to infrastructure development, sponsorships, TV rights and transfers of players. The training of professionals engaged in football business and administration is key to greater professionalism in the sector. This postgraduate in football business program provides you with the appropriate tools and knowledge for your development as a professional in the world of football. OBJECTIVES The main objective of the Postgraduate Diploma in Football Business is to educate you in the proper use of management tools for organizations linked to football. You’ll develop abilities to recognize business opportunities, establish strategies, anticipate changes and optimize resources. LEARNING OUTCOMES To understand and apply the strategic, global and objective vision to the football industry from a business perspective. To master the skills necessary to obtain the best results in the management of professional football teams. To interpret the financial statements of a football organization and create financing strategies for new projects. To master the management processes of a sport facility and event organization. To understand and apply new marketing and sponsorship tools applied to football. AIMED AT Postgraduate Diploma in Football Business is for you if: You’re working in the football industry (footballer, coach, technical staff or manager) and are looking for education in football management to give your professional career a boost. You’re working in a business environment and want to specialize in the football industry. You’re passionate about football and want specialized education to devote yourself professionally to this sector. Those who have completed this Postgraduate program are currently working in: Sports Competition (professional football clubs) Governance (football federations and associations) Football Facilities & Events (tournament organizers, sports clubs) Community-based Football (foundations, municipalities) Sports Consultancy (business initiatives) Intermediation Services (agencies, player’s representation) Sports Journalism (media) Marketing & Sponsorship (private and public companies) ADMISSION REQUIREMENTS To be admitted, you must meet one of the following requirements: Have a Bachelor’s degree, diploma or equivalent. Have at least 3 years experience in the football world. Have developed a career as a professional football player, coach or referee. ADMISSION PROCEDURE Please complete the pre-enrollment form if you are interested in studying this program. Your form will be submitted to the Admissions Committee, which will evaluate if your achievements as well as your aspirations and motivations in pursuing this degree, are in line with the objectives of the program. The admission procedure may include a personal interview with the program manager. One of our academic consultants will contact you within 72 hours. LEARNING MODEL The Postgraduate Diploma in Football Business puts you at the center of your education through a learning-by-doing methodology. We encourage collaborative work and transfer the content to specific situations in football business (connective teaching methodologies and social constructivism). Our faculty of expert professors and tutors will guide you in the learning process, providing high quality training combined with the flexibility of online study. PERSONALIZED TUTORING We will assign you a personal tutor, who will be monitoring your pace of study, adapting it to your work and/or sports schedule. At the beginning of the course you’ll create a tutorial action plan together. The tutor will make an assessment of your background, professional experience in the sector, availability and dedication to the course, and will also be responsible in guiding you in your study process, supporting you throughout the program. [-]

Postgraduate Diploma in Sport Marketing Online

Online Part time 6 months

This Postgraduate Diploma provides you with the appropriate tools and knowledge for your development as a sport marketing professional. [+]

INTRODUCTION In increasingly competitive markets, sports marketing has become an area of high impact for business success. As a result, the education of professionals in this sector is growing due to the demand for sports marketing specialists, both in business companies as in sport foundations, associations, federations and organizations. This Postgraduate Diploma provides you with the appropriate tools and knowledge for your development as a sports marketing professional. ACADEMIC ITINERARY You have the option of studying the modules separately as short, specialized courses. This way, you can earn credits to obtain the postgraduate diploma. You can also obtain the Master of Sports Management (60 ECTS) by completing this program, the Postgraduate Diploma in Sports Management (32 ECTS, in any modality), an elective module and the Master’s final project within a maximum period of 3 years from the start of the first module. And you can obtain the Master of Sports Marketing & Sponsorship (60 ECTS) by completing this program, the Postgraduate Diploma in Sponsorship (27 ECTS, online), an elective module and the Master’s final project within a maximum period of 3 years from the start of the first module. This Postgraduate program is for you if: You are an (ex) athlete looking for training and certification in sports marketing to give your career a boost. You are working in a business and/or sports environment, and want to specialize in sports marketing. You want to complete your education with a specialized postgraduate program in sports marketing. LEARNING OUTCOMES Understand, analyze and implement marketing strategies, development strategies, launching and positioning of new products. Make decisions in relation to the components of product, price, distribution and communication. Understand the qualitative and quantitative analysis and diagnostics tools for sport market research. Understand, analyze and assess the role of digital communities and social media in sports organizations. Interpret financial statements of a sports organization. Optimize the management of a facility and sporting event BENEFITS Learning 3.0: flexible schedules, different learning and technological environments. World-class faculty: interaction with expert professors and professionals from the industry. Collaborative tools, group work, communication and debate. Sports industry oriented: approaches training from the business sector to the sports industry. Learning based on experience: designed to improve professionalism. PROFESSIONAL OPPORTUNITIES Sports Marketing and Sponsorship (private and public companies). Advertising and Brand Development / Branding (advertising agencies and media agencies). Sports Competition (professional sports clubs and event organizers). Leadership and Management (federations, sports associations, NGOs and foundations). Sports Consulting (private business initiatives). Sports Journalism (media agencies and mass media). VIRTUAL CAMPUS As a student of the Postgraduate Diploma in Sports Marketing, you’ll have exclusive access to the learning platform which allows you to monitor your academic progress 24 hours a day from anywhere in the world. The virtual campus offers a collaborative environment between professors, tutors and students facilitating e-mails, chats, books, articles, case studies, simulations, experiences, websites, blogs and a video library. You will have a wide range of tools at your disposal to make your learning experience interactive, rewarding and complete. [-]

Certificate

Course in Sport Event Management Online

Campus or Online Part time 9 weeks April 2017 Spain Barcelona

The main objective of the Course in Sports Event Management is to educate you in the application of operational management tools you will need in your responsibility as a sport event manager. [+]

Around 150,000 sporting events are celebrated annually around the world. In each country, city or municipality other sporting events, professional or semi professional, can be added. The organization of these events lies in the hands of professionals whose challenge is to optimize the management of resources through rigorous planning, and have the necessary time and flexibility to respond to unforeseen circumstances. This specialized 9-week course will introduce you to the field of sport event management as a future organizer / professional. OBJECTIVES The main objective of the Course in Sports Event Management is to educate you in the application of operational management tools you will need in your responsibility as a sport event manager. LEARNING OUTCOMES To know and apply the organizational principles of a sport event. To understand and put aspects of the financial management of a sport event into practice. To know how to select and manage professional collaborators and/or volunteers. To obtain and align available resources for a sport event. To apply methods of assessing a sport event and identify aspects that can be further improved. ACADEMIC ITINERARY You have the option of studying this course and other specialized courses, earning credits until obtaining the Postgraduate Diploma in Sport Marketing (27 ECTS), or even until obtaining the Master in Sport Management (60 ECTS) or the Master in Sport Marketing & Sponsorship (60 ECTS). AIMED AT The program is aimed at those who wish to complete their education with a specialized course in sport event management. It is especially suitable for you, if: 
You’re an (ex-) athlete who wants specialized education in sport event management. You’re working in a business and/or sports environment, and want to acquire a better understanding of sport event management. ADMISSION REQUIREMENTS To do this course, it is recommended that you have professional experience in a sports organization or in any business management environment and/or have developed a career as a professional athlete. PROGRAM The course has 7 credits, distributed over 10 weeks. The course is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases. [-]

Course in Sport Facilities Management Online

Campus or Online Part time 10 weeks September 2016 Spain Barcelona Netherlands Amsterdam + 2 more

The main objective of the Course in Sport Facilities Management is to educate you in the implementation of operational management tools you will use in your responsibility as a manager of a sport facility. [+]

To optimally manage sports infrastructures, whether they’re sports complexes, public and private sports clubs, fitness centers and stadiums that require both a strategic and operational vision of the sports organization. This specialized course offers an introduction to the field of sport facility management, and you’ll learn how to apply your management skills. OBJECTIVES The main objective of the Course in Sport Facility Management is to educate you in the implementation of operational management tools you will use in your responsibility as a manager of a sport facility. LEARNING OUTCOMES To understand and apply the principles of a tender process To understand and implement aspects of financial management to a sport facility To know how to optimize the internal processes of a sport facility To align resources, capabilities and skills of people who collaborate with the facility To apply quality control methods to the sport facility’s service ACADEMIC ITINERARY You have the option of studying this course and other specialized courses, earning credits until obtaining the Postgraduate Diploma in Sport Marketing (27 ECTS), or even until obtaining the Master in Sport Management (60 ECTS) or the Master in Sport Marketing and Sponsorhip (60 ECTS). AIMED AT The program is aimed at those who wish to complete their education with a specialized course in sport facility management. It is especially suitable for you, if: 
You’re an (ex-) athlete who wants specialized education in sport facility management. You’re working in a business and/or sports environment, and want to acquire a better understanding of sport facility management. ADMISSION REQUIREMENTS To do this course it is recommended that you have professional experience in a sports organization or in any field of business management, or have developed a career as a professional athlete. PROGRAM The program has 7 credits (ECTS), distributed over 10 weeks. The course is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases. [-]

Course in Sport Marketing Online

Campus or Online Part time 10 weeks September 2016 Netherlands Amsterdam Spain Barcelona + 2 more

The main objective of the Course in Sport Marketing is to understand the marketing concepts and apply them to sport management. After the course you’ll know how to use operational marketing tools that will improve your results as a sport marketing professional. [+]

In today’s world, marketing and communications have great relevance. Every day, thousands of unique and specialized apps appear which have a high differential value. This same specialization and rigor is being applied to educating sport marketing professionals. This innovative 10-week course will provide a first mover advantage to all those marketing professionals the sports industry includes. OBJECTIVES The main objective of the Course in Sport Marketing is to understand the marketing concepts and apply them to sport management. After the course you’ll know how to use operational marketing tools that will improve your results as a sport marketing professional. LEARNING OUTCOMES To know analysis and diagnostic tools for market research. To know, analyze and assess strategies for the development, launching and positioning of new products. To analyze and assess marketing strategies for the internationalization of sports activity. To have a good command of technological tools for the exploitation of business resources through marketing. To know, analyze and assess the role of digital communities and social media in sports business. To know basic digital marketing tools. ACADEMIC ITINERARY You have the option of studying this course and other specialized courses, earning credits until obtaining the Postgraduate Diploma in Sport Management (32 ECTS) or the Postgraduate Diploma in Sport Marketing (27 ECTS), or even until obtaining the Master in Sport Management (60 ECTS) or the Master in Sport Marketing & Sponsorship (60 ECTS). AIMED AT The program is aimed at those who wish to complete their education with a specialized course in sport marketing. It is especially suitable for you, if: 
 You’re an (ex-) athlete who wants specialized education in sport marketing. You’re working in a business and/or sports environment, and want to acquire a better understanding of sport marketing. ADMISSION REQUIREMENTS To do this course, it is recommended that you have professional experience in a sports organization or in any business management environment, or have developed a career as a professional athlete. PROGRAM The program has 8 credits (ECTS), spread over 10 weeks. The course is composed of various teaching units (UD) and each one consists of a continuous assessment test, in which you interactively apply theory, complemented with solving exercises and practical cases. [-]

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Johan Cruyff Institute

Johan Cruyff Institute (en español)

Contact

Johan Cruyff Institute

Address Carrer de Pomaret 8
Barcelona 08017, Spain
Website http://www.cruyffinstitute.org/
Phone +34 934 18 78 68

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