Barcelona School of Creativity

Introduction

Read the Official Description

BE CREATIVE IS A PROFESSION

Being creative is not witty, or extroverted, or funny, or cool, or handled with technology, even having many ideas. Be creative -work as creative advertising-agency is very serious. It requires discipline, effort, hard work, rigor, passion, perseverance and solid decision to do better every day.

In the Barcelona School of Creativity we understand creativity as a professional discipline. Because without professionalism you will never be a good creative. And because without discipline there is no way to work at the highest level. So we are a High Performance Center Creative.

For a whole year you'll live for advertising, with as good or better than you colleagues with creative directors and teachers, with international names in your contacts, with real briefings real products for real jobs, with creative agencies and frontline.

You'll spend many hours and many neurons in each piece. You're going to sweat, to block you, to explode, to seek and find, flip, end and start again a thousand times, to suffer, you're going to scream with rage and joy.

All that and more difficult to become a professional creativity.

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Arguments that make us different

1.ALTO PERFORMANCE
Both work, both you think do not want to deceive you: high performance is achieved only with high effort and high demand. This is not a course, is not a graduate. It is a real training that will be going out between us. You will work long and hard. But you will learn, to become a true creative, to make a great book and if you work more, even win a prize.

2.LA PRACTICE OF CHAOS
They have no neurons hierarchies According to chaos theory, small variations in certain complex systems can mean big differences in future behavior, precluding long-term prediction. You will not find better definition of work in advertising agency.

So, preparing to leave you both topics that we treat as campaigns you make, they will be influenced by the practice of Chaos: mixtures, repetitions, changes, priorities ... It is the best for your neural interconnections. It is best to enjoy learning. And above all, it is best for you get used to working in an agency truth.

3. THE MENTOR
Mentoring, another learning through the school, come in contact with a professional with recognized expertise in the world of advertising-most live outside our country with whom you can communicate throughout the course. His views, advice, comments or opinions via skype, mail or telephone will be another learning that will accompany you throughout your professional life. Who knows if one day even be working for him on the other side of the world.

4.AGENCIAS ASSOCIATES
We are partners If you are a student, you know that we have some associated companies with which we exchange ideas and learning: agencies, customers, suppliers, media ... Sometimes they ask us ideas or imply in any way in their work. And others show us firsthand and they explain their experiences of actual cases. Almost as if we were part of your company.

If you are an agency or a company or somehow forms part of the advertising industry maybe you are interested in being our partner. To us yes, of course. What do we offer? We help emergency floods of ideas, opinions of young people ... What we ask? You ask us things. That occasionally come and tell us something. And if you are looking for a young creative you take a peek into our trainers. You can write to hola@barcelonaschoolofcreativity.com

5.METODOLOGÍA CASE
What would you do?

The opinion, debate and decision making approach based on real cases and situations provides a variety of views and a set of learnings that can benefit substantially. How decisions are made in a creative partner Whose spot is:? Client, agency, creative, filmmaker ... Is it lawful for a creative refuses to work for certain types of customers? The richness of the case methodology is that there is no objective or scientifically correct solution. Like life itself.

6.ACREDITACIÓN BLANQUERNA
academic prestige The Faculty of Communication and International Relations Blanquerna, Universitat Ramon Llull, credits the academic level and rigor of the training given at the Barcelona School of Creativity. So Blanquerna seal guarantees the degree that you get at the end of any of the programs.

7.PREMIOS
Nourish your book and your ego The awards are important. They serve to demonstrate and prove you were not wrong in choosing this profession. So, get ready to go hunting. Drac novell, Pacifier, The Sun, ADaspirant, JC Decaux, CdeC, D & AD and, why not, Young Lions. With us you will learn as soon as possible to follow the trail of lions.

THE SCHOOL

Share space with violinists, sopranos, jazz musicians, future opera directors and composers of soundtracks. Barcelona School of Creativity is physically located at the Conservatory of Music of the Liceu. A real temple of creativity in a modern building perfectly located in the heart of Raval, alongside the legendary Liceo de Barcelona.

Students have at their disposal rooms and audio editing video, set for photography or filming, library, cafeteria ... all the necessary space to learn and enjoy the profession.

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This school offers programs in:
  • Spanish

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Programs

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Courses

Art Direction (art Direction) High Creative Performance Program

Campus Full time 1 year September 2017 Spain Barcelona

Advertising enters the eye. Images, brands or posters are the first assault the consumer to get their attention and capture their interest, even before the message itself. And they are in the hands of the art director. [+]

Advertising enters the eye. Images, brands or posters are the first assault the consumer to get their attention and capture their interest, even before the message itself. And they are in the hands of the art director. Bernbach said that advertising is not a science but an art. And you're going to be the director. PROGRAM DESCRIPTION The art director is as responsible for creativity as the copy. Therefore, in addition to learn creativity, learn aesthetic, graphic design, editorial design, illustration, world of print, photography, film, fashion, creative trends, new technologies ... and will elaborate a portfolio to show that you have learned. The duration of the program is one academic year: three quarters, four hours a day Monday through Thursday, but surely, your training, your book and your future will require greater dedication of hours. THE AGENDA OF THE PROGRAM GRAPHIC DESIGN In the foundations of the art direction is graphic design. Line, shape, color, balance, rhythm, typography and calligraphy, image, brand ... they are the basis on which any communication action is constructed. Be prepared to work editorial design, signage, branding, corporate identity and packaging until you get to master them ... and enjoy them. SOME CONTENTS: Design Elements - Phases of a graphic project - Branding - Link between image and text - Design Typographic - Packaging - Color Theory - Signs and stands - Design of large formats - Composition and layout of brochures - How to choose the best system print - Learning from the masters of graphic design - there is a lot written about tastes - ... ART DIRECTION & MEDIA The tasks of the art director when creating and producing a campaign both in audiovisual media and graphics or digital are so many, so complex and so varied that this matter promises to be a real marathon to sprint. Traditional media, direct marketing, digital media ... from the most spectacular spot the most discreet banner, intervention art director is fundamental. SOME CONTENTS: The art director in the shoot - Learn to make a shooting board - Art for Apps - Special formats press - Arguing to defend your work - Buzoneo - Billboards outdoor media - A banner is not a small ad - Advertising POS - Decide on the casting - Adapting to different formats and media - promotions and direct mailings - ... NO NETWORK For if you have not clear yet, the main work of a creative is not: it is thinking. And to tell your ideas do not need a computer. The computer is just a tool, and a tool can not condition them. So, be prepared to climb a step on your creativity and desenchúfate. Draw, manipulate, cut and paste, copy, search, modeling, dirty ... are just some of the things you have to do to get it. SOME CONTENTS: Pencil & Moleskine - Marking a story board - Basics illustration - Tips to make a sketch - real models - Packaging and dies - Make typography ... really - Collage - Create and manipulate textures - materials at your fingertips - secrets of the photocopier - ... PHOTOGRAPHY, development and production Tools and disciplines that must know and master the art director are growing day by day. You have to know how to use all kinds of programs, there is knowledge of photography, post-production, film, printing techniques, and ... And, increasingly, new technologies, platforms and even programming. Knowledge does not take place, but it will take care a long time. SOME CONTENTS: Video and photo: art director to director of photography - Ruédalo yourself - Graphic production - Make and check original - Digital production: wireframe to final product - Production process of a spot: agency, producer and director - Mobile video - technological Projects and painting an art director in all this? - WORKSHOP CAMPAIGNS AND DEVELOPMENT OF BOOK Book, portfolio, reel, folder, reel, demo ... call it as you call it, it is the most important thing you have to do if you want to find work in an advertising agency. time to get to work with your partner in ideas, ads and campaigns has come. We expect real products and briefings, professional standards and, above all, many hours of work hand in hand with an art director. SOME CONTENTS: The best format - Selection of parts - Integrated Campaigns - How to make complex ideas - Creating video-cases - common errors - explanatory Charts - The interview - Contacting - Media and recommended supports - The book of double - ... CREATIVE WORKSHOP INNOVATION Technology has changed our lives forever influencing the culture, the economy, relations or communication. And, of course, advertising. In this workshop you will understand and master the new media technologies and formats. You'll practically using technologies like Arduino, Virtual Reality, 3D printing or gaming campaigns. there are no barriers to new creativity. And you, hand in hand with your creative partner, have ahead many sessions to prove it. SOME CONTENTS: Design Thinking and product innovation - Workshop Arduino and creative technologies - Experimenting with virtual reality - Campaigns mobile: generating useful and creative apps for brands - The virality and "snacking" content - 3D printing: shaping your ideas - Creating games that makes people want to produce and want to play- the transmedia campaigns - creative Facilities: guerrilla marketing effect "wow" - can the software be the idea of ​​a campaign? [-]

High Performance Program Creative Copywriting

Campus Full time 500 hours September 2017 Spain Barcelona

They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. [+]

They say that nobody reads, that we are immersed in a visual culture or the image is the universal language. Nevertheless, words, creative writing and copywriting remain the soul of advertising and profession. Are the words that sell. PROGRAM DESCRIPTION You will learn to demonstrate that a word is worth a thousand pictures, everything, absolutely everything, it can be sold only in words. You will learn to capture consumer attention, to seduce him, to convince him. You will learn to master the techniques, media and languages. And you will make one book, your book, to show all that you are capable of. The program takes place over one academic year: three quarters, four hours a day Monday through Thursday, but also work in the school will have to devote more time to get the best results. Is your training, your book and your future that is at stake. THE AGENDA OF THE PROGRAM NARRATIVE You can call copywriter, editor, creative, communicator, but actually going to be a storyteller, someone who has to tell a story, an idea, a product. And it is essential to master the word, the story, the atmosphere, conflict, metaphor, pause ... You have to master the narrative. Only then will you get your ideas across accurately. SOME CONTENTS: The narrative rhythm of short stories - linguistic and resources Dudas - Structuring ideas - Monologue and dialogue - The adjectival - The choice of words - Display to write - write with credibility - The emotional charge of the text - The letter never wrote - Explore anger, guilt, tenderness or passion - How to hook the reader - Talk to different voices - copywriting One thing is to write and another very different, write ads. It is not the same as saying that seduce, pose that question, describe that suggest reason that convince. The text of an ad is the best seller of the company, the only one who can speak in person with millions of consumers. SOME CONTENTS: Read, read, read - Ideas, structure and words - Poetry and advertising - War typical topic - Live Words - Working with Bernbach - Claim, slogan and the base line - Copy and art, hand in hand - Argumentation and speech - translating is re - Winning festivals - need a book - Working freelance - ... COPYWRITING & MEDIA Audiovisual, graphics or digital, more and more media and supports they need the precise explanation, the seductive phrase, convincing argument. More and more opportunities for a good copywriter show that words sell. SOME CONTENTS: Thinking one spot - Exterior: seduce with minimum words - Voiceover and dialogues - What to do in a shoot - Layouts artless - Chocks mood - Writing scripts for television - Torture of banners - Online video - Headlines chained - Poming and perching - Write for Google - 140 bullets - Write on social networks - from TV to mobile - Branded content, the webdocumentary the event - Opportunities printing - Production of events and guerrilla - Plan content for social networks - CREATIVE AND PRODUCTION TOOLS no longer enough to know how to write to be a good copy. On many occasions and in many agencies to copy it's up to art director, photographer, filmmaker or editor of video, and it is essential to know the tools. In addition, nowadays know in depth the process of producing a spot, a website, a banner campaign, a post or even an advanced technology project is a must in an increasingly demanding and competitive environment. SOME CONTENTS: Dominate Ai, Id and Ps could save your life (and the book) - a model shoot and edit video - Production of a spot; agency, producer and director - digital production: from wireframes to the final product - Sound recording and wedges - Creating music for commercials - What makes a copy like me in a photo shoot like this ...? WORKSHOP CAMPAIGNS AND DEVELOPMENT OF BOOK Book, portfolio, reel, folder, reel, demo ... call it as you call it, it is the most important thing you have to do if you want to find work in an advertising agency. time to get to work with your partner in ideas, ads and campaigns has come. We expect real products and briefings, professional standards and, above all, many hours of work hand in hand with an art director. SOME CONTENTS: From local ideas to international campaigns - Criteria for selecting parts book - Integrated Campaigns - How to make complex ideas - Creating videocases - common errors in the book - explanatory Charts - Different formats book - How to get a job interview - Media and recommended supports - Campaign today for tomorrow - The book of double - CREATIVE WORKSHOP INNOVATION Technology has changed our lives forever influencing the culture, the economy, relations or communication. And, of course, advertising. In this workshop you will understand and master the new media technologies and formats. You'll practically using technologies like Arduino, Virtual Reality, 3D printing or gaming campaigns. there are no barriers to new creativity. And you, hand in hand with your creative partner, have ahead many sessions to prove it. SOME CONTENTS: Design Thinking and product innovation - Workshop Arduino and creative technologies - Experimenting with virtual reality - Campaigns mobile: generating useful and creative apps for brands - The virality and "snacking" content - 3D printing: shaping your ideas - Creating games that makes people want to produce and want to play- the transmedia campaigns - creative Facilities: guerrilla marketing effect "wow" - can the software be the idea of ​​a campaign ...? [-]

Contact
Location address
Barcelona School of Creativity
en el Conservatorio Superior de Música del Liceo.
Carrer Nou de la Rambla 88

Barcelona, 08001 ES
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