Red & Yellow School

Introduction

We’re Red and we’re Yellow. Our secret formula: Logic and Magic. It’s a cunning mix of sane and silly, physics and fantasy, vitamins and bubble gum. From the start, we got that balance right.

Our fingers are firmly on the pulse of the advertising and marketing industry, so we stay connected to what’s happening. We believe that positive encouragement and an atmosphere of competitive fun is the best way to learn.

And we know this for sure: that universe-conquering confidence comes from pushing yourself and discovering just how clever you really are, and how ridiculously high you can jump.

WHY WE SET THE BAR

We believe our drive and our energy stand out from the rest. What’s that you’re asking? How does one measure drive and energy? Ask our accomplished alumni – honestly, that was pride, not snark.

We’re dynamic, constantly growing and very much in tune with the advertising and marketing industry’s needs. We attribute this to our close relationship with the industry, which gives us access to the latest trends and research, and highlights the skills and expertise that will soon be in demand.

We are an independent business that distils practically applicable knowledge and shares it with an active learning community that crosses geographic, cultural and technological boundaries to produce eager, ambitious minds who drive the industry forward.

Brave curious minds

In 2013, our school collided with Quirk Education to form a practical academic institution that we believe will serve to future-proof our students. This new entity combines tremendous experience in marketing’s academic space with digital skills and online training expertise. Relevant and practical content can thus be delivered through the methodology best suited to our students – online, contact or a hybrid of both.

This school offers programs in:
  • English

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Programs

This school also offers:

Diploma

Diploma in Graphic Design and Art Direction

Campus Full time 3 years January 2017 South Africa Cape Town Johannesburg + 1 more

The course aims to equip you with the strategic and creative skills you need to become a competent art director, including brand design, conceptual thinking, digital ability, and creative strategy among other disciplines. [+]

You have two eyes. Develop a third. The course aims to equip you with the strategic and creative skills you need to become a competent art director, including brand design, conceptual thinking, digital ability, and creative strategy among other disciplines. What is art direction? Art directors are not necessarily the best illustrators, but they’re visual, conceptual thinkers, able to think outside of the box, generate ideas, and imagine the overall design at each brand touch point. You’ll work with designers, copywriters, marketers and more to seamlessly integrate your design across packaging, websites and social media, TV and print advertisements and more. Art directors have the ability to work for glossy magazines, take their place in advertising history at an agency, or grab five minutes of fame in TV and film, it’s up to you. After the first year and a good taste of both design and art direction with a squeeze of illustration, you’ll be able to specialize in either graphic design or art direction as a major. This allows for a very focused and crafted individual portfolio into specific design career paths such as editorial, identity, pack and label, digital or a good all round portfolio with a good skillset across a range of media. At the end of your three year course you will receive a NQF level 6 Diploma in Graphic Design and Art Direction What you learn Conceptual thinking – The communication of innovative and original ideas based on researched insights that will get target markets to commit to an action. A clear understanding of brand specified design, ethos and strategy. Media channel knowledge – An understanding of channels best suited to a brand’s target market so that concepts are effective and realise their potential. The knowledge to create TV, print, online, ambient, outdoor and direct mail campaigns. Creative strategy – The ability to translate clear knowledge into conceptual thoughts based on marketing research underlining their chosen target market and visual approach. Brand design, development and integrated marketing – Establishing a new brand’s mission, strategy to its target market and conceptualisation of branding campaigns based on briefs. Functional skills Image manipulation – The use of appropriate images to convey a message or concept. The use of illustration, collage, screen printing and photographic images to a high standard within budgetary guidelines. Typography – The knowledge and understanding of the relationship of letters, sentences, paragraphs and how an idea is communicated through words. The choice of font and its manipulation in order to carry a message on brand. Visual composition – The ability to combine words and images into a larger visual concept that resonates with a brand’s target audience. Combining the various elements of the concept into a singular coherent result that is visually stimulating and ensures action from a target market. Printing techniques – The effective packaging and publication of designs to be physically compelling and impactful. Digital ability – Competent usage of Photoshop, InDesign, Illustrator, Web Design and Motion Graphics for use in projects. How you learn Projects Each year, you will be given 9 projects to complete and are assessed on the results of these. You are ultimately asked to select your 8 best projects, of which 6 must be from the 3rd year, to be assessed for your final mark. These projects will be used to evaluate competence in all disciplines of Art Direction. Portfolio Your projects are compiled into a portfolio which will become your body of work and can be used to attract work and kick start a career. The Benefits Career orientation Many of the briefs for your projects come from real agencies, for real brands, so as you train, you'll network with prospective employers. At the end of the course you'll have a portfolio of professional-looking work, which will showcase your talent and skills, and will help you find employment. Preparing for interviews at agencies and personal guidance are the final steps you'll take to be work-ready. You and the course You will work hard. You'll gain a wealth of real world, practical experience. You'll be surprised at what you will accomplish. You'll need to be self-motivated and have a strong work ethic because the pace is dynamic, fluid, and urgent. If you've made the correct career choice, however, you'll enjoy and savour every day because the work environment reflects the school's philosophy that joy is attained through accomplishment. After you graduate, you'll be part of a very select, accomplished group; work-ready and eager to hit the road running. Fees R 69 620.00 Per Annum. NOTE: In the case of 2 & 3 year courses, fees will increase by approximately 10% annually, or in accordance with prevailing economic circumstances. The final date for registration and payment of fees for the 2016 course is Monday, January 25, 2016. Students who have not paid their fees by this date will not be eligible to start their course on Tuesday, 26 January, 2016. [-]

Diploma in Marketing and Advertising Communications

Campus Full time 1 year January 2017 South Africa Johannesburg Cape Town + 1 more

Marketing & Advertising Communications is about the relationship between consumers, their lifestyles and the brands that make them feel good. You will build brands up and give them the ability to impact lives, installing them into our cultural Zeitgeist. [+]

Marketing & Advertising Communications is about the relationship between consumers, their lifestyles and the brands that make them feel good. You will build brands up and give them the ability to impact lives, installing them into our cultural Zeitgeist. You will learn how Integrated Marketing Communications channel the voice of the brand and how Consumer Insight leads to ideas that build creative campaign solutions for clients’ brands. What you learn You are immediately exposed to the scope of the industry and the vibrant people in it, and invited to try your hand at its main disciplines. Enhancement of personal skills also takes place early on – maximising individual potential, team dynamics and presentation skills – all of which are highly valued in the industry, will enhance your career success and will stay with you forever. Strategy The fundamentals of effective communications are prioritised and entrenched to reflect the importance that strategy carries both in the School and the Industry. Students learn to apply concepts and processes that give greater insight into forces in the marketplace, consumers' willingness and ability to buy, and the effective positioning of brands. You will become accomplished in applying the principles and processes of Integrated Marketing Communication and understand the core components of this exciting profession. Functional skills By the halfway stage, you will have played roles and key functions in business strategy/planning and formulation (Get-To-By), agency/project management, communications channel/media management (Bought/Owned/Earned Media), Research, Trends and Trending, Behavioural Economics. You will play specific roles in team situations, the most effective form of learning, leading to brand building, target marketing and building permanently acquired skills. How you learn Communications workshops You will be exposed to cutting edge processes in the Industry - IMC, viral, and digital marketing communication. This is achieved through interactive workshops where people in the business present the challenges facing them and look to Project Teams for solutions. Projects Project work involving contemporary brands and issues is part of each and every aspect of the course. Students work in Project Teams to solve business problems by taking on key roles: project co-ordinator, strategist, planner, and researcher. To take things to the kind of finished work you see in the Prospectus, they also “CrossOver” to work alongside their creative colleagues (specialists in copywriting, art direction and design) to produce bright, fresh, creative campaigns in line with a “live” brand brief. Many of these campaigns have been run by the clients involved with real world success – a feather in the cap of the students involved. The Benefits Career orientation Networking with prospective employers, preparing for interviews and personal guidance are the final steps to making students work-ready. Students also have the opportunity at the end of the course to demonstrate individual, leading edge prowess in an Industry Project of their choice for which they get real world feedback from top industry players. You and the course You will work hard. You'll have fun and make lasting friends. You'll gain a wealth of real world, practical experience. You'll be surprised at what you will accomplish. You'll need to be self-motivated and have a strong work ethic because the pace is dynamic, fluid, and urgent. If you've made the correct career choice, however, you'll enjoy and savour every day because the work environment reflects the school's philosophy that joy is attained though accomplishment. After you graduate, you'll be part of a very select, accomplished group; work-ready and eager to hit the road running. Fees R 75 560.00 You may make use of the Extended Credit Payment Plan. First payment due 25 January 2016 followed by nine equal monthly payments. The final date for registration and payment of fees for the 2016 course is Monday, January 25, 2016. Students who have not paid their fees by this date will not be eligible to start their course on Tuesday, 26 January, 2016. The Red & Yellow School is a privately run organisation and receives no state funding. The majority of income is generated by student fees and remunerations from commissioned projects. [-]

Certificate

Certificate in Advertising

Campus Full time 1 week February 2017 South Africa Cape Town Johannesburg + 1 more

Advertising is so much more than billboards and glitzy TV commercials – it’s media, graphic design, client services, copywriting, and the talented minds behind each of them. [+]

Advertising is so much more than billboards and glitzy TV commercials – it’s media, graphic design, client services, copywriting, and the talented minds behind each of them. Whether you’re looking to begin your career in the advertising world, or want to study further in an industry related field, you’ve come to the right place. The National Certificate in Advertising will equip you with the world class, foundational knowledge, skills and attitude you need to handle all aspects of advertising. You’ll leave with an entry-level qualification that will enable you to work successfully in agencies and marketing organisations, or hand you the keys to unlocking your future studies in a related diploma or degree course. Matric exemption is not required for this program. The course is available for study at Red & Yellow Cape Town and Johannesburg. NATIONAL CERTIFICATE OF ADVERTISING This is a one year, full time, SETA-accredited National Qualification Framework level 5 program that is designed to grow your skillsets in all aspects of advertising. Using a combination of group work, lectures, mentorship and great opportunities for exposure to the industry, you'll discover where your talents lie in the advertising world and be ready to hit the ground running in an entry-level role or in a related diploma or degree course. What you learn Basic marketing concepts: Understand the role that marketing plays in solving business challenges. Recognize the importance of: Market context, competitors, target market understanding and reach. Gain insight into: How agencies and marketing teams function and how to begin building a career in this field. Exposure to specialisations: Including copywriting, media, client service, graphic design and art direction and production. Develop the ability to research and inform the creative advertising process. Learn key professional skills: Communication, presentation and personal branding The benefits Career Orientation: You will gain a solid footing from which to study further or enter the advertising industry in an entry level position. Through the course work you will discover how your aptitude and skill set can be channeled to a career in copywriting, client service, graphic design and art direction or production. At the end of one year, you'll be ready to begin your career with industry relevant knowledge and perspective. You and the course You will work hard, gain a wealth of knowledge and insight, and realise your own potential within a given specialisation of the advertising industry. Perhaps you will surprise yourself at how much you're capable of. You'll need to have a keen interest and motivation to pursue a career in the advertising world, whether it be through an entry-level role or furthering your studies at Red & Yellow or another teritary institution upon completion of the course. Whichever path you choose, you'll be work-ready and prepared for anything that comes your way. Fees and Application Criteria All school leavers are welcome to apply to study at Red & Yellow’s Johannesburg or Cape Town campus. Requirements for the program are: A valid Senior Certificate A 400 - 1000 word letter of motivation An interest in pursuing a career in Advertising or an industry related field. Course fees : R 41,900.00 for the year [-]