Friends of Design - Academy of Digital Arts

Introduction

Friends of Design – Academy of Digital Arts was founded 2006 and has enjoyed much success as one of Cape Town’s leading digital training institutions.

We, at Friends of Design, pride ourselves on being committed to exceptionally high training standards in all arenas. We are committed to training quality and have enjoyed and maintained national and international industry accreditations since the outset.

We are an Adobe Authorised Training Centre (AATC), a Certiport Authorised Testing Centre, as well as a recognised centre of Higher Education registered with the Department of Higher Education.

Our close ties to the international and, especially, the European design industry offer additional advantages to our learners.

Our tutors bring a unique energy to the classroom and complement the instruction of our industry experienced local lecturers. With all of this to offer and much more, we attract creative people from far and wide who share a passion for all forms of design.

Studying full time with us will give you the opportunity to learn in a creative, stimulating environment where the key focus of study is the production of compelling, creative digital solutions.

This school offers programs in:
  • English

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Programs

This school also offers:

Courses

Adobe Illustrator - Part-time Course

Campus Part time 4 weeks South Africa Cape Town

Adobe Illustrator is a multi-purpose application for creating artwork suitable for both screen and print graphics. It is a primarily vector based program which will allow you to create detailed and scalable art for almost any use... [+]

Adobe Illustrator Adobe Illustrator is a multi-purpose application for creating artwork suitable for both screen and print graphics. It is a primarily vector based program which will allow you to create detailed and scalable art for almost any use. In graphic design, Illustrator is used to create anything from logos and business cards, to advertisements and posters. In a fashion design setting, Illustrator has become quite popular in the creation of technical drawings and renders, due to its specialised brushes and patterns. Whatever your intention, this course covers not only the Illustrator essentials, but explores a host of features that sets Illustrator apart from other vector graphic packages. Course Requirements Students should have working knowledge and understanding of the following: Basic Computer Skills for PC/Mac. Course objectives By the end of the course students will have useable knowledge of the following: Navigating the Illustrator work environment Creation and management of documents and artboards Working with colour, gradients and patterns Creation & manipulation of vector objects Working with strokes and brushes Managing & importing artwork Advanced object creation and manipulation Creation of text within a graphic enviroment Management and application of effects & styles Setting up of vector art in perspective Export pdfs for printing purposes Modules Module 1 - Getting Started Module 2 - Working with Colour Module 3 - Creating & Manipulating Objects Module 4 - Working with Strokes Module 5 - Managing & Importing Art Module 6 - Advanced Object Creation Module 7 - Working with Text Module 8 - Effects & Styles Module 9 - Cool Features Module 10 - Final Thoughts [-]

Adobe Illustrator Essentials - Online Program

Online Part time South Africa Cape Town

Adobe Illustrator is a powerful and versatile tool for creating illus­trations for Print and Web. By tapping into the power of this vector based program, you can create detailed and scalable art for almost any applica­tion... [+]

Adobe Illustrator Essentials Adobe Illustrator is a powerful and versatile tool for creating illus­trations for Print and Web. By tapping into the power of this vector based program, you can create detailed and scalable art for almost any applica­tion. You will learn to work with important menus, tools, and palettes, explore selection tools, drawing tools, layers, the pen tool (a lesson unto itself) as well as learn transformations, distortions, type tools, and modifying paths and shapes. Master this challenging and rewarding vector program, giving yourself illustration wings. Description In this course, you will build a solid foundation in Adobe Illustrator. You will start with a tour of important menus, tools, and palettes, then explore selection tools, drawing tools, layers, the pen tool (a lesson unto itself) as well as transformations/distortions, type tools, and modifying paths and shapes. You’ll never call Illustrator help again. Practical projects and exercises make this course a must! You will be amazed how quickly you will begin to master this challenging but rewarding vector program. WHAT WE OFFER? 10 interactive modules 10O+ video lectures Over 9 hours of content Learn from PDF documents and quizzes Build documents from start to completion WHO SHOULD ATTEND? Print Publishers Administrators Educators Advertisers & Marketers [-]

Adobe InDesign - Part-time Course

Campus Part time 4 weeks South Africa Cape Town

Adobe InDesign is best described as a long document application that makes creating complex documents an easy task. In a graphic design setting, InDesign seamlessly integrates photo manipulations and vector art created in Photoshop and Illustrator and can be considered not only as software that assembles them, but also as an independent layout package on its own. InDesign can be used for small and large projects... [+]

Adobe InDesign Adobe InDesign is best described as a long document application that makes creating complex documents an easy task. In a graphic design setting, InDesign seamlessly integrates photo manipulations and vector art created in Photoshop and Illustrator and can be considered not only as software that assembles them, but also as an independent layout package on its own. InDesign can be used for small and large projects. It is simple enough to generate posters or business cards, but is powerful enough to layout books or magazines, as well as set them up for reproduction. Although InDesign features a host of tools aimed towards publishing for print, it is also fast becoming a force to be reckoned with in the electronic publishing and web fields, and is no longer only used for print materials. Features like styles, preflighting and master pages are what make Adobe InDesign such a powerful long document application. In this course, not only will we cover the InDesign essentials, but some specialised tricks of the trade presented by an experienced lecturer. On its completion, you should not only be comfortable using InDesign to layout your documents, but have some insight into interactive design and have a foundation going into development for devices such as smartphones and iPads. Course Requirements Students should have working knowledge and understanding of the following: Basic Computer Skills for PC/Mac. Course objectives By the end of the course students will have useable knowledge of the following: Navigation and management of InDesign documents Managing colours and gradients Creation of custom art from in InDesign Work with and manage external graphics Create and edit text Application of effects and styles Management of pages and masters Set up of basic interactive design Export PDFs for printing purposes Modules Module 1 - Getting Started Module 2 - Working with Colour Module 3 - Creating & Manipulating Objects Module 4 - Managing & Importing Graphics Module 5 - Working with Text 1 Module 6 - Working with Text 2 Module 7 - Effects & Styles Module 8 - Pages & Masters Module 9 - Interactive Design Module 10 - Preparing for Output [-]

Adobe inDesign Essentials - Online Program

Online Part time South Africa Cape Town

If you are an aspiring or working Print Designer, Adobe inDesign is an indispensable tool for layout and print industry related requirements. We will teach you from a basic level to intermediate how to use this fantastic program to perfect your layouts and projects with inDesigns powerful print and production ready engine... [+]

Adobe inDesign Essentials If you are an aspiring or working Print Designer, Adobe inDesign is an indispensable tool for layout and print industry related requirements. We will teach you from a basic level to intermediate how to use this fantastic program to perfect your layouts and projects with inDesigns powerful print and production ready engine. Description Whether it’s a magazine spread, a poster, or even a Web page, nothing connects or communicates like an effective layout. Layout design, the art of what goes where on a page or editorial spread, is a creative challenge for any graphic or digital designer. Learn how to build strong foundations for your page design, explore creative applications for lines and shapes, and discover how to break the rules while maintaining the underlying structure of a page. Lessons Adobe inDesign: Module 1 – Getting to Know the inDesign Environment Adobe inDesign: Module 2 – Working with Text & Graphics Adobe inDesign: Module 3 – Drawing Adobe inDesign: Module 4 – Working with Graphics Adobe inDesign: Module 5 – Colour Adobe inDesign: Module 6 – Working with Layers Adobe inDesign: Module 7 – Master Pages Adobe inDesign: Module 8 – Styles Adobe inDesign: Module 9 – The Pages Panel Adobe inDesign: Module 10 – Preparing for Output WHAT WE OFFER? 10 interactive modules 10O+ video lectures Over 9 hours of content Learn from PDF documents and quizzes Build documents from start to completion WHO SHOULD ATTEND? Print Publishers Administrators Educators Advertisers & Marketers [-]

Adobe Photoshop - Part-time Course

Campus Part time 4 weeks South Africa Cape Town

Adobe Photoshop is a multi-purpose application for creating artwork suitable for both screen and print graphics. It is a primarily used for the creation and manipulation of pixel-based images, for instance in editing high detail photographs. Photoshop can be used for practically anything image related, which includes photo manipulation, image retouching and correction, special effects, digital illustrations or... [+]

Adobe Photoshop Adobe Photoshop is a multi-purpose application for creating artwork suitable for both screen and print graphics. It is a primarily used for the creation and manipulation of pixel-based images, for instance in editing high detail photographs. Photoshop can be used for practically anything image related, which includes photo manipulation, image retouching and correction, special effects, digital illustrations or the creation of artwork starting with a blank canvas. Its uses extend from altering a facial expression or body shape, to creating a user interface or buttons for the web. In this course, not only will you learn the Photoshop essentials, but some unique insights as to what you can achieve combining the various tools you learn. On its completion, you should feel comfortable using the software to edit and manipulate your own images as well as be able to create your own art. In a graphic design environment, Photoshop forms an essential part of the print design suite which includes Illustrator, InDesign and Acrobat, although is also extensively used in a variety of different industries, wherever images need to be processed. It is considered by many to be one of the most popular products in the Adobe range. Course Requirements Students should have working knowledge and understanding of the following: Basic Computer Skills for PC/Mac. Course objectives By the end of the course students will have useable knowledge of the following: Navigation and management of Photoshop documents Editing documents & working with layers Creating and using selections Custom art creation Image correction Using adjustments to alter images Create and edit text Application of filters & styles Specialised features such as Content Aware Scale, Auto-Align, Auto-Blend and Puppet Warp Saving and exporting of the various associated file formats Modules Module 1 - Interface & Shortcut Keys Module 2 - Editing Documents & Working with Layers Module 3 - Selections Module 4 - Creating Art Module 5 - Image Correction Module 6 - Adjustments Module 7 - Working with Text Module 8 - Filters & Styles Module 9 - Cool Features Module 9 - Final Thoughts [-]

Adobe Photoshop Essentials - Online Program

Online Part time South Africa Cape Town

In this course, not only will you learn the Photoshop essentials, but some unique insights as to what you can achieve combining the various tools you learn. On its completion, you should feel comfortable using the software to edit and manipulate your own images as well as be able to create your own art... [+]

Adobe Photoshop Essentials If you are an aspiring or working Print or Web Designer, Adobe Photoshop is an indispensable tool for image editing, compositing and finally outputting your finished work to a broad range of formats for both print and web. We will teach you from a basic level to intermediate how to use this fantastic program to perfect your images with non-destructive filters and powerful colour-correction, cloning, and healing tools. Description In this course, not only will you learn the Photoshop essentials, but some unique insights as to what you can achieve combining the various tools you learn. On its completion, you should feel comfortable using the software to edit and manipulate your own images as well as be able to create your own art. In a graphic design environment, Photoshop forms an essential part of the print design suite which includes Illustrator, InDesign and Acrobat, although is also extensively used in a variety of different industries, wherever images need to be processed. It is considered by many to be one of the most popular products in the Adobe range. WHAT WE OFFER? 10 interactive modules 10O+ video lectures Over 9 hours of content Learn from PDF documents and quizzes Build documents from start to completion WHO SHOULD ATTEND? Print Publishers Administrators Educators Advertisers & Marketers Lessons Module 1: Getting Started Module 2: Editing Documents and Working with Layers Module 3: Selections Module 4: Creating Art Module 5: Image Correction Module 6: Adjustments and Masks Module 7: Working with Text Module 8: Filters and Styles Module 9: Cool Features Module 10: Final Thoughts [-]

Authoring ePub - Online Program

Online Part time South Africa Cape Town

This course is intended for print designers desiring additional skills in editing ePUB files by accessing and tweaking the XHTML and CSS components of an ePUB file in order to have full control of the text flow, image display and general appearance of eBooks across arange of supported readers and mobile devices... [+]

Authoring ePub This course is intended for print designers desiring additional skills in editing ePUB files by accessing and tweaking the XHTML and CSS components of an ePUB file in order to have full control of the text flow, image display and general appearance of eBooks across arange of supported readers and mobile devices. About the Course This course focuses on how to finish an EPUB document created in Adobe InDesign. While the latest version of InDesign is a great tool for creating EPUB e-books, there are still some aspects of EPUB creation that cannot be done in InDesign. To fine tune an EPUB and make it look and work exactly as needed, it is necessary to edit that EPUB using text-editing software. This course covers the skills needed to create a well crafted and valid EPUB e-book. Lessons Module 1: How to open, edit and validate an ePub Module 2: Introduction to XML & XHTML Module 3: Introduction to CSS Module 4: More CSS Module 5: More About XHTML Module 6: A Closer look at the TOC.ncx Document Module 7: A Closer Look at Content.opf Module 8: Editing TOC.ncx and Content.opf Module 9: Regular Expressions Module 10: Common ePub Edits WHAT WE OFFER? 10 interactive modules 10O+ video lectures Over 9 hours of content Learn from PDF documents and quizzes Build documents from start to completion WHO SHOULD ATTEND? Print Publishers Administrators Educators Advertisers & Marketers [-]

HTML5/CSS3 & Responsive - Part-time Course

Campus Part time 5 weeks South Africa Cape Town

In this 5 week course, students will learn the principles of Responsive Design. The course begins with a contextual introduction of new HTML5 semantic elements, moving on to CSS3 Properties, Advanced Selectors and the ever so important Media Queries. In order to understand the fundamental concepts behind Responsive Design students will create their own CSS3 grid-framework... [+]

HTML5/CSS3 & Responsive As the amount of mobile devices increase exponentially each year in all shapes and formats, the web is drastically trying to keep up. In the past, web developers have had to create completely new designs in order to optimise the web experience on mobile platforms. In 2012, the concept of Responsive Web Design or Responsive Architecture was released to combat this ever growing scenario. Now, with the aid of more semantic coding practices in HTML5 and more powerful layout and styling capabilities in CSS3, mobile first designs have become one of the most popular and in-demand skills in the front-end development world. In this 5 week course, students will learn the principles of Responsive Design. The course begins with a contextual introduction of new HTML5 semantic elements, moving on to CSS3 Properties, Advanced Selectors and the ever so important Media Queries. In order to understand the fundamental concepts behind Responsive Design students will create their own CSS3 grid-framework. The course then changes its focus towards two of the most popular Responsive front-end frameworks: Twitter Bootstrap & Zurb Foundation, providing students with detailed experience in the principles, HTML structure, CSS styling and jQuery plugins like drop down menus, accordions, sliders and modals that apply to each framework respectively. At the end of the course, students will have employed a responsive framework of their choosing that will enable their website to respond to the users choice of device: Desktop, iPad and iPhone. Course Requirements Students should have working knowledge and understanding of the following: HTML/CSS Essential Skills or similar HTML Syntax and Tags The concept of semantic HTML markup, separating markup, presentation and behavior Core CSS concepts such as selectors, properties and values Core CSS syntax. Course objectives By the end of the course students will have useable knowledge of the following: Advance basic HTML & CSS knowledge Be proficient in the new HTML5 and CSS 3 standards Understand the reason and requirement of Responsive Web Design Understand when to use Responsive Web Design principles based on the market and clients Be able to create a custom CSS grid-framework Be able to apply learned Responsive principles to other websites and projects Have the ability to build responsive web sites on both Twitter Bootstrap and Zurb Foundation Gain a basic understanding of jQuery plugins included in the above frameworks Modules Introduction to HTML 5 Introduction to CSS3 Introduction to Responsive Web Design Knowing When to Employ Responsive Web Design Grid-Systems Zurb Foundation Twitter Bootstrap Responsive Debugging Transforming a Non-Responsive Website to a Responsive Website Whats Next… [-]

InDesign to ePub - Online Program

Online Part time South Africa Cape Town

This course is intended only for experienced layout artists and print designers wishing to migrate Word and Indesign files to ePub / Mobi formats for distribution on mobile devices such as tablets or eReaders. Friends of Design – Academy of Digital Arts, will teach you the skills to be able to easily navigate and use the basic tools of this incredible program with absolute confidence. Among various other easy to... [+]

InDesign to ePub This course is intended only for experienced layout artists and print designers wishing to migrate Word and Indesign files to ePub / Mobi formats for distribution on mobile devices such as tablets or eReaders. Friends of Design – Academy of Digital Arts, will teach you the skills to be able to easily navigate and use the basic tools of this incredible program with absolute confidence. Among various other easy to use tools, we will show you how to create high quality and visually stunning documents that stand out from the crowd, insert various links and speed up your workflow using the sharing and collaborating capabilities of this popular program. Lessons Module 1: An Introduction to E-books, Readers and Formats Module 2: How to Export an ePub from inDesign Module 3: From inDesign to ePub – What Changes? Module 4: Manage Export Order Module 5: Control Formatting with Styles Module 6: Spacing with Styles Module 7: Breaking the Book into Chapters Module 8: Exporting Images Module 9: Tables Module 10: Book Covers, Links, Footnotes, Metadata WHAT WE OFFER? 10 interactive modules 10O+ video lectures Over 9 hours of content Learn from PDF documents and quizzes Build documents from start to completion WHO SHOULD ATTEND? Print Publishers Administrators Educators Advertisers & Marketers [-]

Certificate

Game Graphics & Multimedia Entertainment

Campus Full time 1 year South Africa Cape Town

Make use of your existing design skills and expand your creativity into other markets such as Game Design for Ad games, Educational games, Online or Mobile games and more – we’ll show you just how to get there. Friends of Design – Academy of Digital Arts, has been running the Game Graphics & Multimedia Entertainment Course since 2012 with great success, being the first Council of Higher Education... [+]

Game Graphics & Multimedia Entertainment Make use of your existing design skills and expand your creativity into other markets such as Game Design for Ad games, Educational games, Online or Mobile games and more – we’ll show you just how to get there. Friends of Design – Academy of Digital Arts, has been running the Game Graphics & Multimedia Entertainment Course since 2012 with great success, being the first Council of Higher Education accredited, stand-alone course of its kind in South Africa. This course offers game enthusiasts, creatives and interactive media interested students the chance to get an education in this field, thus providing the future employees for companies in the digital entertainment business, as well as equipping students for starting their own companies as freelancers. What to expect from your studies The course is packed with theoretical & practical training that includes: Game Production Overview History of Games and Gaming Game Design Concepts Game Design Document Writing 3D Modeling and Texturing Basics Scripting Basics Game Engine Basics The different applications of Game Technology How to start game and interactive product production Pitching a Game Concept Creating and Importing in-game assets Final Project in your field of choice (Scripting, Game Design Document, 3D Modeling …) Game Prototyping Interface Design Theory Animation in 3D Software Advanced Scripting Level Design Theory You will learn how to use the following Software Applications: Unity3D® Blender® JavaScript (Game Engine related) On Completion You will be able to do the following on completion of the course: Work with a team of specialists creating games or other interactive products Understand Game Technology and its many applications Create 3D models for in-game or interactive use Script gameplay elements for games Come, define and document a game concept from idea to the finished document Analyze games for flaws in game features and level design Understand the game industry better than most people Plan, research, work and improve your skills in your field of specialization and others Create game concepts for different purposes and target groups (Advertising, Education, Entertainment, etc.) Know what makes games work and why Prerequisites You must be 18 years of age or older, you must have obtained a Matric Certificate and you must be fluent in spoken and written English. Previous Art or Design training at a school level is an advantage. Graphic Design, IT, Animation and Computer studies are advantageous for the G.A.M.E Course, but not essential. [-]

Print Design & Publishing

Campus Full time 1 year South Africa Cape Town

Our accredited one-year, practical Print Design and Publishing course is designed to give you a thorough understanding of the print media environment. You will learn to master the tools, practices and terminology required to produce professional print media. You will emerge confident enough to apply your skills from pre-press to post-press: receiving a brief, conceptualizing a visual solution; presenting... [+]

Print Design & Publishing Our accredited one-year, practical Print Design and Publishing course is designed to give you a thorough understanding of the print media environment. You will learn to master the tools, practices and terminology required to produce professional print media. You will emerge confident enough to apply your skills from pre-press to post-press: receiving a brief, conceptualizing a visual solution; presenting the ideas professionally; executing a concept digitally through the use of a wide range of industry standard application programs such as Adobe InDesign®, Illustrator® and Photoshop®, and applying finishing art techniques to take your documents to press, and, finally, presenting the final body of work in a professional manner. What to Expect from your studies The first year is packed with theoretical & practical training that includes: Scamping techniques History of Desktop Publishing & Typography Conceptualisation Techniques Raster Image Editing & Manipulation Layout Design Principles & Techniques Brochure & Editorial Design Vector Illustration Principles & Techniques Corporate Identity Design & Cross Media Publishing Designing for Tablets & Mobile Devices Printed Portfolio Book Project You will learn how to use the following Software Applications: Adobe® Photoshop® Adobe® InDesign® Adobe® InDesign® Digital Publishing Suite Adobe® Illustrator® Adobe® Acrobat® On Completion You will be able to do the following on completion of the course: Scamp creative ideas on paper using various mediums such as pencil, ink. Render drawings with increased speed & proficiency. Create professional-looking storyboards to express your conceptual ideas. Apply colour confidently in a designs and layouts. Apply the essentials of typography Apply the principles and elements of design to your creative work Hand-draw simple, original illustrations for your projects Produce a variety of printed media, including brochures, editorials, product packaging, wine labels and posters Produce interactive PDF presentations, cross media campaigns, online banners and flash micro-sites, including a mini digital Flash portfolio for online display. Prerequisites You must be 18 years of age or older, you must have obtained a Matric Certificate and you must be fluent in spoken and written English. Previous Art or Design training at a school level is an advantage. [-]

Web Publishing & Interactive Media

Campus Full time 1 year South Africa Cape Town

This one year, full time, practical programme engages you in a fixed curriculum around standards-compliant web design and publishing, video production and post production techniques, 2D animation, compositing and visual effects, game design theory and community supported open source content management systems. The programme emphasizes technical training, interactive screen design in context... [+]

Web Publishing & Interactive Media This one year, full time, practical programme engages you in a fixed curriculum around standards-compliant web design and publishing, video production and post production techniques, 2D animation, compositing and visual effects, game design theory and community supported open source content management systems. The programme emphasizes technical training, interactive screen design in context and conceptual thinking. NOTE: This course is not suitable for absolute beginners. You will need either basic skills in Adobe Photoshop or relevant work experience to cope with the design pressures of the web and motion graphics modules. What to Expect from your studies The first year is packed with theoretical & practical training that includes: Conceptualisation Techniques Interactive Screen Design Theory 2D Animation, Sound Editing & Motion Theory HTML5 and Responsive Design Game Design Theory Electronic Book Publishing & ePubs Web Technologies 2: WordPress Motion Graphics 1: Animation, Compositing and VFX Motion Graphics 2: Video & Post Production Interactive Web based Portfolio & Showreel You will lean how to use the following Software Applications: Adobe Photoshop, After Effects, Premiere Pro, Audition and Edge WordPress Sublime Text Sigil Languages: HTML5/CSS3, jQuery/JavaScript Prerequisites You will require the 1 year Print Design & Publishing course or equivalent study/work experience in order to enrol on this programme. [-]

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Contact

Friends of Design - Academy of Digital Arts

Address Bree Street 186
8001 Cape Town, South Africa
Website http://www.friendsofdesign.net/
Phone +27 21 300 0298