Miami Ad School - São Paulo

Introduction

Miami Ad School/ESPM: melhor escola de criação publicitária do país

A Miami Ad School/ESPM é uma escola de criação igual aos seus alunos: diferente.

Diferente porque somos uma escola de ideias.

Em 2002, por meio de uma parceria com a ESPM, a Miami Ad School chegou ao Brasil. Nesse tempo algumas tecnologias passaram, outras chegaram. Só uma coisa não passou: as boas ideias.

Agora, mais do que nunca, elas precisam estar em todos os meios. Um print pode virar post. Um post pode virar filme. Um filme pode virar tweet. E tudo isso pode virar aula.

Na Miami Ad School/ESPM as aulas são assim: tudo integrado, com cara de vida real. Na área de criação temos os cursos de Redação Publicitária, Direção de Arte e Design Gráfico, todos com duração de 2 anos. O curso Bootcamp de Planejamento de Comunicação - o primeiro desse tipo nos Estados Unidos e também no Brasil - dura 1 trimestre. Temos também mais dois: Bootcamp de Atendimento de Agências e o Bootcamp de Redes Sociais e Engajamento com o Consumidor. Aos profissionais que querem entender mais de um assunto, a Miami/ESPM oferece os cursos do Miami Pro, cursos de menor duração, nas áreas de criação, design, mídia, atendimento e planejamento.

A Miami Ad School/ESPM é uma escola sem professores. Temos profissionais do mercado: os melhores, por sinal. Mentes pensantes que ensinam na prática o processo criativo das grandes agências. Depois de passar por aqui, o aluno sai pronto e, o melhor: respeitado. Ensinam aqui profissionais de agências como: F/Nazca, AlmapBBDO, Ogilvy, DM9DDB, Neogama/BBH, A10, Oz Design, Santa Clara, Talent, Publicis, Africa entre outras.

Redatores, diretores de arte e designers entram para ensinar. Redatores, diretores de arte e designers saem prontos para trabalhar.

A Miami Ad School/ESPM é um lugar para os curiosos, para os insatisfeitos, para os incansáveis. Para aqueles que querem mais.

Welcome misfits the world needs your ideas. Estranhou o inglês? Não deveria. A Miami Ad School/ESPM é uma escola global, pela qual seus alunos podem rodar o mundo e aprender nas melhores agências, em lugares como: Nova York, Londres, Hamburgo e muitos outros. E, ao contrário do que muitos pensam, para ter uma boa ideia não é preciso aprender, é preciso desaprender.

Somos a primeira escola do mundo em que o principal método é desaprender.

Enquanto os outros ensinam a seguir as regras, ensinamos a quebrar as regras. Enquanto os outros ensinam a olhar por um ângulo, ensinamos a olhar por todos.

Não existe uma fórmula, somos avessos as fórmulas. E por isso somos a escola de criação mais premiada do mundo. Já ganhamos CLIO, CANNES, ONE SHOW, D&AD, YOUNG GUNS, entre outros.

A Miami Ad School/ESPM é uma escola de criação que dá o sangue por quem tem sangue nos olhos. Aqui é o lugar certo para ser incansável, insatisfeito, curioso.

Só assim é possível evoluir e ser exatamente como as boas ideias: único.

This school offers programs in:
  • Portuguese (Brazil)

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Programs

This school also offers:

Courses

Art Direction

Campus Full time 2 years October 2017 Brazil São Paulo

If you want to be a director of brilliant art, the Miami Ad School / ESPM is your gym. Here you will do, redo and redo again. [+]

Art direction The Miami Ad School / ESPM is the cure for the creative inactivity. Creation is a muscle. If you stop using it atrophy. To face the market, an art director needs to be in top form. And that does not mean just make a layout p *. It takes more. Today, an art director creates, defines and even writes. That's right, an art director does everything a writer does. And, to boot, still need to have breath to do the layout. But there is a secret to reach this conditioning? Training. To be more specific, two years training. If you want to be a director of brilliant art, the Miami Ad School / ESPM is your gym. Here you will do, redo and redo again. Ie sweat shirt. For when the time H, you have plenty of gas to give. Because in today's world there is no room for inactivity, not in creation. BOOTCAMP Without a doubt, this is not simply a discipline, but an experience. And a great experience, we agree. The student, during a quarter, coexist together with planners and students will assemble communication strategies and design concepts and advertising campaigns in a great marathon. In addition to creative teachers, students have the opportunity to live with great planners of the market. INTEGRATED CAMPAIGNS In this course you will work hard. You will not think only of formats: prints, banners, films. You will think of a BIG IDEA. Something greater than can multiply across multiple platforms without losing strength or brilliance. Will understand that today all communication work is integrated. All actions talk to each other and are not just adapted copies. There is even a category at the Cannes Film Festival for this: Titanium and Integrated Lions Awards. PRODUCT DESIGN The world of ideas is not limited to traditional campaigns. Today the customer expects you to have ideas to improve his business. Bright ideas, fresh and that the consumer is involved. In this course the student will think something that can add to the product (example: speakers of Skol cans) and, from that idea, it created an integrated communication platform. POP CULTURE First of creative can not feed only propaganda. Not least because the world is full of influências.Vamos talking about pop culture. Increasingly advertising and pop culture mix. Increasingly advertising wants to be part of pop culture in a sociedade.Você have to start producing pop culture brands and products. And what exactly is a pop product? In this course, we deepen the discussion and investigate various cultural and artistic phenomena of comics to cinema, from literature to music. Part of the classes has invited as musicians, animators, cartoonists, etc., who share with the students their practical experiences. DESIGN AND LAYOUT This course develops skills in various styles and layout techniques, from the most basic to the most complete layout sketch. We emphasize the importance of not over-use the computer. The computer will never have an idea; you will not find their concepts in it. DIGITAL 1: BASIC CONCEPTS You are creative and know nothing about web? Now you are going to have to understand. The online world and the offline world are increasingly a single world. And all have to learn creative thinking ideas, no matter the means. In this first digital discipline, the student will have a balance of conceptual and technical part. But do not fear, we will not be boring. You will understand the communication scenario; as it was and where it goes; types of digital interfaces; digital technologies; forms of Internet advertising: banner with simple interaction / Richmedia / e-mail marketing; hot sites / websites / social networks, sponsored links and whatever else invented until the start of school. DIGITAL 2: CAMPAIGNS In this course you will think big digitally speaking. You will understand how to think the campaigns. Magnifying a creative concept in various digital formats. Have ideas that talk together and create an unforgettable experience for the consumer. Will discuss famous cases and think formats that do not exist yet. You will learn to think and use new technology, understand new vocabulary. DIGITAL 3: SOCIAL MEDIA AND MOBILE Nothing is much talked about, so celebrated in the world of technology than social media and mobile. No customer today worth its salt can stay out of social networks. You will study award-winning classic cases and learn to have ideas using social media. It will also understand that the mobile phone is the mainstream media of the 21st century. Will understand how to think an application for mobile and how to put this idea into a larger context. WRITING OF TRADE ROUTES The 30 seconds are not alone. Today, write a creative script has numerous advertising solutions. Whether it's TV commercial, film or other screens like cell phones and computadores.As linear and classical narratives coexist with the irreverence of the Internet and viral. MAKE BEAUTIFUL: SUBMIT YOUR GOOD IDEAS Present ideas is as important as having ideas. In this course you will learn how to best present their work. The best tell an idea. The make a well made board, just like the agencies fall under the major international awards. Will understand how to create a videocase. An integrated campaign today need a good videocase show. BASIC PHOTOGRAPHY This course will teach you the basic skills of photography, how the camera works, lenses and what type of film used for different types of conditions. Another goal is to teach you how to use the camera for creative visualization. Remember, this school totally discourages the use of photographs of image banks. The student must become a good photographer and never depend on a catalog of photographs taken by others. STUDIO PHOTOGRAPHY You will review studio lighting and studio problems and then deepen the types of difficult tasks that arise in a publicity photo studio. The tasks are varied: Unusual requirements of lighting, fashion, groups of people, color balance and portraits. You will study the photography business, including how to win / retain customers, how to charge for their work and to receive fair and deserved. GAMES The games area yields now more money every major Hollywood productions added. This is an audience that can not be neglected when we seek new channels for messages. This course aims to base the student with concepts games, boardgames, advergames, serious games and ARGs (Alternate Reality Games) as communication tools. Classes will be expository, with cases analysis, group discussions and some exercises in laboratories. ILLUSTRATION In this course you will have contact with the process of illustration, its techniques and styles. Learn how to communicate through the illustration in advertising, always emphasizing its basic concepts: light, shadow and perspective. RASTER IMAGE / MEDIA ELECTRONICS (PHOTOSHOP BASIC) The course teaches the student the concept of raster image through the Adobe Photoshop program use. Resolution, size, dimension, color depth, editing techniques, imaging and illustration. Color theory, production for electronic media, are among the topics covered. Merging the technical concepts required for classes that students acquire an understanding of the application with the practice of software, we take the student to seek their own solutions for the implementation of his ideas, separating creation and technique. IMAGE VECTOR / PRINTED MEDIA (ILLUSTRATOR / INDESIGN) The course teaches the student the concept of vector image through the use of Adobe Illustrator and InDesign programs. Starting with the design of the study and illustration students learn the basics of vector edition (anchor points and vectors) and illustration techniques using Adobe Illustrator program. After presentation of concepts about print media and editorial production students learn the basic techniques of desktop publishing with Adobe InDesign program. INTRODUCTION TO TYPOGRAPHY The purpose of this course is to make students fall in love the typographical form by studying the history of the types of printing. The important stylistic developments of the great designers types, past and present, are the design based types of printing. LANGUAGE FILM This is a discipline of creation with production vision. You receive information about storyboards, camera techniques, sound effects, music, editing and basic understanding of how to plan a preproduction. And after all this, you still have to think about bright ideas scripts and produce them at the end of the course. We will let you know that a creative opinion and help a film director in a production business. GRAPHIC LANGUAGE Here is the ABC of art direction. It is an eminently practical course designed to complement the formation art director in a specific way in formal aspects of function such as typography uses, photography, illustration and other graphics. It also aims to help students understand and determine weights and hierarchies of these graphics on the development of advertising campaigns, so let him establish the best way to express a particular concept or campaign idea in various forms of media, traditional or not. ADVANCED PRINTED MEDIA: CONCEPTS AND VISUAL IDEAS Ok, you already know the basics. Now, will undergo to overcome and have very good ideas, above average. Bright ideas in content and execution. That fill the eyes of the most creative hard. This discipline is always given by a great art director of a large agency. As we said, we expect the worst even started. PRINTED MEDIA BASIC In this course, students learn a variety of advertising techniques that will help you think creatively. The first steps to understand art direction and how an idea works visually. PLANNING IS CREATIVE THING ALSO What is a strategy? Brand strategy versus creative strategy? Why is it important to understand a strategy? Increasingly have to understand the creative planning and organizing reasoning. You have to make the way before creating. You want to be creative? So all that concerns him. VIDEOCASE USING AFTER EFFECTS OF PRODUCTION Ok, you can think a videocase. But, you know, real, do? This discipline was created so that the student has technical support to develop, edit, and whatever else it takes to produce your videocase. This lecture is given by a teacher who produces videocases earning Lions at Cannes. This is no small thing. EDITORIAL: START WITH AN IDEA First discipline of advertising of course writing. His first contact with a more sophisticated propaganda vocabulary. Here you will understand that it all starts with learning to have ideas. Of all sizes and shapes. Learn writing techniques: developing texts and titles. Will take the first steps on conceptualization. Most of all, begin to develop a criterion. This will help you to distinguish what is a creative work and what is not. And, of course, will work great. STUDENT Competitions This course is an acid test for the student. In it, we study prized ideas and why they were awarded. And, as a class exercise, you participate in major international competitions for students. Our students have won several international awards. It's your turn. Is not it a challenge? ADVANCED IMAGE PROCESSING Advanced techniques of Photoshop software. ADVANCED TYPOGRAPHY This discipline research leaders past and present in typographic design. The student reviews the history of the types and the extraordinary ancient designers of typefaces. Students apply what they learned to a variety of projects including posters, CD covers and booklets. EVERYTHING CAN BE MEDIA: OOH guerrillas In controversial discussions about the survival of commercial TV and double pages of the magazine, there is a need to explore other ways never before thought media. In this discipline, your creative idea will go to places she never thought of being. Be pieces out of home (the traditional billboards to sophisticated modern street furniture) or alternative parts or guerrilla. Think outside the box. USER EXPERIENCE Agencies are increasingly building lasting digital platforms for its customers. For these digital products are created, there are techniques derived from interaction design to help creative in the process. Among the subjects taught in the course are: research methodologies and synthesis, design thinking and strategy design, ideation processes aimed at creating digital products beyond main concepts of information architecture and usability. Storytelling VIDEO How to tell a transmedia story that unfolds across multiple platforms? How to make the brand to create their own content with the participation of their fans, so spreading your own story? In this lesson, we will see great success stories, learn to think for various media and meet professionals who are creating and producing transmídias stories to their customers. PORTFOLIO This is the final discipline. In it, we will evaluate his two years of school and choose which the best pieces that will make up your portfolio. Select, say by the way, is also making new parts. No one leaves school without a portfolio, at least great. It's the rule! This quarter will be much harder than you might think. The goal is to develop a portfolio that reflects honestly your skills and strengths. It is the overhaul, a check-up of all that is going well or if we need to change something. This discipline has a great advantage: in addition to the orientation portfolio, you will have a lesson with a headhunter who will give tips on how you should present to the market. You will have 10 meetings with your advisor or live over the Internet. And in the end will present its portfolio in an event that combines portfolio night with graduation. [-]

Copywriting

Campus Full time 2 years October 2017 Brazil São Paulo

In the course of Copywriting Miami Ad School / ESPM, you can find it all: challenging, real life and of course, lots refação. It is the challenge to think creatively translated into words, and these words translated in your success. [+]

Copywriting We are committed to your unlearning. Are you a friend of words? Do it again. Do you feel pleasure in writing? Do it again. Do you enjoy writing? Do it again. Redo. That's the secret of a good copywriter. In Miami Ad School / ESPM, like writing is little. You have to like to rewrite. You have to like the challenge. You have to like real life. In the course of Copywriting Miami Ad School / ESPM, you can find it all: challenging, real life and of course, lots refação. It is the challenge to think creatively translated into words, and these words translated in your success. PROGRAM BOOTCAMP Without a doubt, this is not simply a discipline, but an experience. And a great experience, we agree. The student, during a quarter, coexist together with planners and students will assemble communication strategies and design concepts and advertising campaigns in a great marathon. In addition to creative teachers, students have the opportunity to live with great planners of the market. INTEGRATED CAMPAIGNS In this course you will work hard. You will not think only of formats: prints, banners, films. You will think of a BIG IDEA. Something greater than can multiply across multiple platforms without losing strength or brilliance. Will understand that today all communication work is integrated. All actions talk to each other and are not just adapted copies. There is even a category at the Cannes Film Festival for this: Titanium and Integrated Lions Awards. PRODUCT DESIGN The world of ideas is not limited to traditional campaigns. Today the customer expects you to have ideas to improve his business. Bright ideas, fresh and that the consumer is involved. In this course the student will think something that can add to the product (example: speakers of Skol cans) and, from that idea, it created an integrated communication platform. CREATING FOR RADIO The truth is that most radio spots (yes, radio commercial is called spot) is not very good. But when the radio is well used, it is very, very good. Radio is also a powerful media and a great workout for a young writer. This course will show you how to find your voice to this media like writing dialogue, when and how to use humor, using sound effects, creating a jingle writing and cost-effectively. And you will still think new formats, new ideas, will think, for example, a radio program. In the end, the three best pieces will be produced in producing sound. POP CULTURE First of creative can not feed only propaganda. Not least because the world is full of influences. Let's talk about pop culture. Increasingly advertising and pop culture mix. Increasingly advertising wants to be part of pop culture in a sociedade.Você have to start producing pop culture brands and products. And what exactly is a pop product? In this course, we deepen the discussion and investigate various cultural and artistic phenomena of comics to cinema, from literature to music. Part of the classes has invited as musicians, animators, cartoonists, etc., who share with the students their practical experiences. DIGITAL 1: BASIC CONCEPTS You are creative and know nothing about web? Now you are going to have to understand. The online world and the offline world are increasingly a single world. And all have to learn creative thinking ideas, no matter the means. In this first digital discipline, the student will have a balance of conceptual and technical part. But do not fear, we will not be boring. You will understand the communication scenario; as it was and where it goes; types of digital interfaces; digital technologies; forms of Internet advertising: banner with simple interaction / Richmedia / e-mail marketing; hot sites / websites / social networks, sponsored links and whatever else invented until the start of school. DIGITAL 2: CAMPAIGNS In this course you will think big digitally speaking. You will understand how to think the campaigns. Magnifying a creative concept in various digital formats. Have ideas that talk together and create an unforgettable experience for the consumer. Will discuss famous cases and think formats that do not exist yet. You will learn to think and use new technology, understand new vocabulary. DIGITAL 3: SOCIAL MEDIA AND MOBILE Nothing is much talked about, so celebrated in the world of technology than social media and mobile. No customer today worth its salt can stay out of social networks. You will study award-winning classic cases and learn to have ideas using social media. It will also understand that the mobile phone is the mainstream media of the 21st century. Will understand how to think an application for mobile and how to put this idea into a larger context. WRITING TITLES Like Elvis, the titles did not die. In this discipline, it will deepen in print and study in detail how to make a good title. Today, maybe make titles became an object of desire by agencies. Great writers that shine with visual ideas, also dominate bonds as anyone. Be one of them. And do not think that creating two, three titles will be enough. The game rule is: do more! WRITING OF TRADE ROUTES The 30 seconds are not alone. Today, write a creative script has numerous advertising solutions. Whether it's TV commercial, film or other screens like cell phones and computadores.As linear and classical narratives coexist with the irreverence of the Internet and viral. MAKE BEAUTIFUL: SUBMIT YOUR GOOD IDEAS Present ideas is as important as having ideas. In this course you will learn how to best present their work. The best tell an idea. The make a well made board, just like the agencies fall under the major international awards. Will understand how to create a videocase. An integrated campaign today need a good videocase show. BASIC PHOTOGRAPHY This course will teach you the basic skills of photography, how the camera works, lenses and what type of film used for different types of conditions. Another goal is to teach you how to use the camera for creative visualization. Remember, this school totally discourages the use of photographs of image banks. The student must become a good photographer and never depend on a catalog of photographs taken by others. GAMES The games area yields now more money every major Hollywood productions added. This is an audience that can not be neglected when we seek new channels for messages. This course aims to base the student with concepts games, boardgames, advergames, serious games and ARGs (Alternate Reality Games) as communication tools. Classes will be expository, with cases analysis, group discussions and some exercises in laboratories. RASTER IMAGE / MEDIA ELECTRONICS (PHOTOSHOP BASIC) The course teaches the student the concept of raster image through the Adobe Photoshop program use. Resolution, size, dimension, color depth, editing techniques, imaging and illustration. Color theory, production for electronic media, are among the topics covered. Merging the technical concepts required for classes that students acquire an understanding of the application with the practice of software, we take the student to seek their own solutions for the implementation of his ideas, separating creation and technique. IMAGE VECTOR / PRINTED MEDIA (ILLUSTRATOR / INDESIGN) The course teaches the student the concept of vector image through the use of Adobe Illustrator and InDesign programs. Starting with the design of the study and illustration students learn the basics of vector edition (anchor points and vectors) and illustration techniques using Adobe Illustrator program. After presentation of concepts about print media and editorial production students learn the basic techniques of desktop publishing with Adobe InDesign program. INTRODUCTION TO TYPOGRAPHY The purpose of this course is to make students fall in love the typographical form by studying the history of the types of printing. The important stylistic developments of the great designers types, past and present, are the design based types of printing. LANGUAGE FILM This is a discipline of creation with production vision. You receive information about storyboards, camera techniques, sound effects, music, editing and basic understanding of how to plan a preproduction. And after all this, you still have to think about bright ideas scripts and produce them at the end of the course. We will let you know that a creative opinion and help a film director in a production business. LONG COPY: OFF AND ON LINE How much do you know how to write a text? You are of those writers who only think of concepts? You are of those writers who believe that consumers do not read texts? So get ready to revise their views. Large pieces with text earn Cannes, D & AD, One Show. Get ready to know the power of a text well done, well built, well designed. Yes, text is design, carpentry is with words. You will learn to campaign with text that everyone will want to read, including you. ADVANCED PRINTED MEDIA: CONCEPTS AND VISUAL IDEAS Ok, you already know the basics. Now, will undergo to overcome and have very good ideas, above average, which has content and brilliant execution. That fill the eyes of the most creative hard. This discipline is always given by a great art director of a large agency. As we said, we expect the worst even started! PRINTED MEDIA BASIC In this course, students learn a variety of advertising techniques that will help you think creatively. The first steps to understand art direction and how an idea works visually. PLANNING IS CREATIVE THING ALSO What is a strategy? Brand strategy versus creative strategy? Why is it important to understand a strategy? Increasingly have to understand the creative planning and organizing reasoning. You have to make the way before creating. You want to be creative? So all that concerns him. WHO KNOWS PRESENTS LIVE: STAND-UP COMEDY Nothing today is as discussed as stand-up shows. Are great texts of humor well built and well presented. This format which was already successful in the United States, is also a hit in Brazil. Stand-ups are real lessons for those who like to write and everything to do with copywriting. You will have classes with an expert in stand-ups, know the techniques, create your own stand-up and perform live. Get ready to take the audience into a frenzy. ADVANCED ESSAY: THE TRUTH TIME In this course, the student will work and produce more sophisticated advertisements than at the beginning of the course. Greater professionalism in the development of creative concepts, compared to large agencies will be required. That brilliant title, that killer campaign. The teacher of this matter will not be content with less. EDITORIAL: START WITH AN IDEA First discipline of advertising of course writing. His first contact with a more sophisticated propaganda vocabulary. Here you will understand that it all starts with learning to have ideas. Of all sizes and shapes. Learn writing techniques: developing texts and titles. Will take the first steps on conceptualization. Most of all, begin to develop a criterion. This will help you to distinguish what is a creative work and what is not. And, of course, will work great. EDITORIAL PLATFORM This is one of the most successful disciplines. Every writer out in love. Here you will learn how to write for different web formats. And will like. Today, the demand for copywriters who understand the virtual world is growing. And better paying. STUDENT Competitions This course is an acid test for the student. In it, we study prized ideas and why they were awarded. And, as a class exercise, you participate in major international competitions for students. Our students have won several international awards. It's your turn. Is not it a challenge? EVERYTHING CAN BE MEDIA: OOH guerrillas In controversial discussions about the survival of commercial TV and double pages of the magazine, there is a need to explore other ways never before thought media. In this discipline, your creative idea will go to places she never thought of being. Be pieces out of home (the traditional billboards to sophisticated modern street furniture) or alternative parts or guerrilla. Think outside the box. USER EXPERIENCE Agencies are increasingly building lasting digital platforms for its customers. For these digital products are created, there are techniques derived from interaction design to help creative in the process. Among the subjects taught in the course are: research methodologies and synthesis, design thinking and strategy design, ideation processes aimed at creating digital products beyond main concepts of information architecture and usability. VIDEO Storytelling How to tell a transmedia story that unfolds across multiple platforms? How to make the brand to create their own content with the participation of their fans, so spreading your own story? In this lesson, we will see great success stories, learn to think for various media and meet professionals who are creating and producing transmídias stories to their customers. PORTFOLIO This is the final discipline. In it, we will evaluate his two years of school and choose which the best pieces that will make up your portfolio. Select, say by the way, is also making new parts. No one leaves school without a portfolio, at least great. It's the rule! This quarter will be much harder than you might think. The goal is to develop a portfolio that reflects honestly your skills and strengths. It is the overhaul, a check-up of all that is going well or if we need to change something. This discipline has a great advantage: in addition to the orientation portfolio, you will have a lesson with a headhunter who will give tips on how you should present to the market. You will have 10 meetings with your advisor or live over the Internet. And in the end will present its portfolio in an event that combines portfolio night with graduation. [-]

Graphic Design

Campus Full time 2 years October 2017 Brazil São Paulo

What Miami / ESPM can do for you? We set up a curriculum that brings together graphic design fundamentals with new disciplines (user experience, motion and digital) and creative thinking. [+]

graphic design Between the path of the left and the right, choose the middle. Who does graphic design need to have a restless mind. Because you choose more than one profession, chooses a lifestyle. Besides being an eye on trends and details, we need to keep an eye on ideas. Learning new ways of solving communication problems increasingly complex. Because the Miami Ad School / ESPM Graphic Design looks like this: beyond the brand, packaging, graphic piece. It may be a room, an interactive tool, a film. Everything can be design. Here the designer learns to be a conciliator. Joining the simple to the complex, the mundane to the extraordinary, the trade to copyright, classical to modern. Transforming each piece into a single job. Designers are people who look at the world with curiosity and desire to escape the ordinary and improve people's lives. What Miami / ESPM can do for you? We set up a curriculum that brings together graphic design fundamentals with new disciplines (user experience, motion and digital) and creative thinking. And how good creative, your work is to have good ideas. And you will be able to work in places where your good ideas are welcome: design offices, advertising agencies, production companies. PROGRAM BRANDING 1 This matter has two goals: to understand the branding vision and the process of creating a brand. In the first part, you will learn how to translate the values ​​of a company, product or service in a brand that differentiates the market, relevant and connect with the consumer. In the second part, it delves into the process of creating the brand, studying current practices, trends, and competitive benchmarks. BRANDING 2 This matter is also divided into two parts: Brand Architecture and Implementation of the brand. In architecture, you will understand the strategies for creating a brand, whether an individual or a family of marks, the pros and cons of each scenario and the elements that can be grouped: endorsements, descriptive, taglines, etc. In the second part, learn how to implement the brand, from the application guidlines to the launch of the brand. CONCEPTS INTERACTIVE Communication platforms have expanded and you, as a future designer needs to understand how they behave their projects, from printed to the screen of the iPad and smartphones. The subject aims to teach you the principles of interactivity applied to traditional media and digital media. New technologies such as augmented reality, QR codes, RFIDs, are explored in order to give more tools to develop creative solutions that surprise consumers anywhere: whether at the point of sale, packaging of products or when the consumer is in movement. POP CULTURE First of creative can not feed only propaganda. Not least because the world is full of influências.Vamos talking about pop culture. Increasingly advertising and pop culture mix. Increasingly advertising wants to be part of pop culture in a sociedade.Você have to start producing pop culture brands and products. And what exactly is a pop product? In this course, we deepen the discussion and investigate various cultural and artistic phenomena of comics to cinema, from literature to music. Part of the classes has invited as musicians, animators, cartoonists, etc., who share with the students their practical experiences. DESIGN AND LAYOUT The purpose of this subject is to present and discuss the principles and graphic design fundamentals. References will be presented, trends and market benchmarks through practical exercises and case studies of contemporary design. DESIGN EDITORIAL It is one of the most emblematic graphic design disciplines. The concepts grids, integration of illustration, photography and typography are the basis not only for the layout of magazines, newspapers and books but also to the new digital media. ADVANCED PACKAGING DESIGN This story deepens the study of packaging design by identifying the critical elements for a successful project: target audience, sales channel, product differentials, trends, costs and global markets. BASIC PACKAGING DESIGN More than a means of storing and transporting a product, packaging symbolically identifies the product and allows consumers a loving relationship like it. In many cases, the consumer does not dissociate the packaging of its contents, which are both expression and content attribute. For many companies, this is the only means of communication of their product to the market. In this matter, you will learn how the technical and communication aspects relate in a good packaging design. INFLUENCES DESIGN A trip by the facts that marked the history of modernism and graphic design as a communication force. As the culture moves influenced aesthetics and design development process today. BRAND EXPERIENCE You will learn how to drive brand value and its visual features for a complete experience that delights and surprises. Is developing a shop, a wayfinding project or event. In the projects, we will develop a three-dimensional perception and explore other senses than sight. BASIC PHOTOGRAPHY A good photo depends on two things: technical mastery, and photographic language. In this matter you will learn how to employ the resources of a digital SLR camera at the service of image formation. CREATIVE PHOTOGRAPHY IN STUDIO In this matter, you will learn the lighting techniques in the studio, the particularities of each type of project and issues related to the photography business, such as customer relations, how to charge for their work, etc. EXPERIMENTAL ILLUSTRATION Reflection on style and language, basic illustration technique exercises, perspective, anatomy, light, shadow and color. And the relationship between agency and producer of image, costs and contracts. VECTOR IMAGE AND PUBLISHING In this material, you will learn the vector image characteristics with the Adobe Illustrator program and the basic techniques of desktop publishing with Adobe InDesign. VISUAL IMPACT In this discipline, it will be encouraged to explore new possibilities and visual languages, creating and combining techniques. Question the established, change processes and learning by doing. A living room for experimentation in order to create amazing visuals. INTERACTIVE DESIGN The technology is increasingly integrated into people's lives, and the role of interactive designer is fundamental in this process. It's up to him, on the one hand, organize and simplify complex information, and on the other create environments and unforgettable experiences. GRAPHIC LANGUAGE Here is the ABC of art direction. It is an eminently practical course designed to complement the formation art director in a specific way in formal aspects of function such as typography uses, photography, illustration and other graphics. It also aims to help students understand and determine weights and hierarchies of these graphics on the development of advertising campaigns, so let him establish the best way to express a particular concept or campaign idea in various forms of media, traditional or not. LANGUAGE FILM This is a discipline of creation with production vision. You will learn about storyboarding, camera techniques, sound effects, music, editing and basic understanding of how to plan a preproduction. And after all this, you still have to think about bright ideas scripts and produce them at the end of the course. ADVANCED IMAGE MANIPULATION Further study on imaging techniques. Notions workflow, blending modes, layer masks, transparency, arts application, human skin retouching, complex assemblies, etc. IMAGE MANIPULATION BASIC Learn the basic features of bitmap image, such as resolution, size, dimension, color depth. And the technical editing, imaging and illustration with Adobe Photoshop program. MOTION DESIGN Moving graphic design. Openings of films, video clips, vignettes and graphics packages for TV. In this matter you will learn how to think in time and create a visual audio piece. CREATIVE THINKING IN DESIGN Before worrying about the appearance that things are going to have, you need to find an innovative solution to a problem. How to get attention and get your message among many stimuli? How to win not only the mind but the heart of the people and create a lasting connection? In this matter we will discuss techniques, methods and different ways of thinking about the problem and the solutions. PORTFOLIO This is the final discipline. In it, we will evaluate his two years of school and choose which the best pieces that will make up your portfolio. Select, say by the way, is also making new parts. No one leaves school without a portfolio, at least great. It's the rule! This quarter will be much harder than you might think. The goal is to develop a portfolio that reflects honestly your skills and strengths. It is the overhaul, a check-up of all that is going well or if we need to change something. This discipline has a great advantage: in addition to the orientation portfolio, you will have a lesson with a headhunter who will give tips on how you should present to the market. You will have 10 meetings with your advisor or live over the Internet. And in the end will present its portfolio in an event that combines portfolio night with graduation. GRAPHIC PRODUCTION Learn the techniques of printing and finishing existing in the market, the pros and cons of each method and how to leverage these features to enhance your idea. IN 3D PROJECTS To draw an environment, an animation or a new product, 3D is an increasingly necessary tool in everyday life of the designer. You will learn the basics of modeling, texturing and lighting to apply to their projects. STUDENT COMPETITION This discipline is a litmus test for the student. In it, we study prized ideas and why they were awarded. And, as a class exercise, you participate in major international competitions for students. Our students have won several international awards. It's your turn. ADVANCED TYPOGRAPHY The goal now is to understand the use of typography can enhance the message, either representing a word or associated with an image. The type as the primary driver of the idea. TIPOGRAFIA BASIC The use of typography is one of the most important foundations of visual communication. In this matter, we will study the history of classical and contemporary types and understand the characteristics that define the types and their applications. TYPEFACE DESIGN This discipline focuses on producing a typeface. The creative process begins with calligraphy, it passes through studies of form and proportion and ends with vectorization and production of the source file. USER EXPERIENCE DESIGN With the growth of social media, mobile phones and tablets, the user experience is becoming increasingly important for interactions with the brand in these environments are fully exploited. You will learn how interaction design techniques, usability, information architecture and design thinking. These concepts will help develop websites and applications that are innovative, easy to navigate and to present information in a clear and intuitive way. [-]

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