The Power of Digital Marketing

La Salle Almere

Program Description

The Power of Digital Marketing

La Salle Almere

Course duration and Schedule

1 Week; from July 6 until July 10 2015

Place

Location: WTC Almere (The Netherlands)

Course Level

Basic to intermediate

Credits

The course delivers 1,5 ECTs

  • a La Salle Certificate of Attendance

Objectives

At the conclusion of the course the participants have attained up-to-date knowledge about the domain of Digital Marketing. They achieved a helicopter overview, understand digital strategies, got knowledge of the most important social media channels, and learned to use media tools and upgrade presentation skills.

Who Should Attend?

Bachelor and Master students, especially recommended for

  • Marketing
  • Communications
  • Media
  • Human Resource
  • Young Business High Potentials
  • Managers and Professionals in
  • Journalism
  • Marketing
  • Community management
  • Content development
  • Webcare
  • PR, Marketing & Communication
  • Entrepreneurs/Start ups

Fee per Stage

€ 770 Course including the course handouts and goody bag

Important Note The module will be opened only in case the minimum number of participants has been achieved. All registered participants will be informed about this decision one week after the module registration deadline via email. Participants are kindly requested not to book their flights until formal confirmation has been received.

Accommodation

A special Summer School recommendation for suitable hotels in Almere is available. Please request LaSalle Almere Campus for more information at info@lasallealmere.nl

Category

  • Marketing
  • Management
  • Communications

Type of Course

Summer School

Language

English

Curriculum

The Power of Digital Marketing

Day 1, Monday July 6

  • Digital Darwinism, survival of the smartest
  • A Helicopter Overview of the Digital Marketing Landscape

Lecturers: Hans Ruinemans, Chief Inspiration Officer at Business Tales NV

Hans has over 25 years of experience in marketing, media and ICT. He lectured at the Academy of Management in Holland and wrote two books. His last book Snake Charmers is about boardroom strategies on how to survive a crisis. He is the founding president of the Professional Speakers Association Holland and serves in the international marketing committee of the Global Speakers Federation.

Paulus Veltman, former Project Manager ABN AMRO Bank, lecturer social media, online marketing and digital storytelling.

Paulus is one of the experts in the Netherlands with extensive knowledge about the digital world. Together with Hans Ruinemans he lead people via a bootcamp through the early stages of Twitter using video streaming technology. Disruptive technology, content marketing and strategic problem solving are part of his area of expertise.

Subjects Morning Program:

  • Birds Eye View of Digital Marketing Landscape
  • The Core of Social Media Strategies
  • Towards a Social Business; From Conversation Management to Conversation Company

Subjects Afternoon Program:

  • Online Storytelling
  • Visual Storytelling
  • Disruptive Technologies and their Impact on Traditional Business Models

Day 2, Tuesday July 7

  • Presentation Tools for a Digital Project Plan
  • A listen, learn & do day with practical outcomes

Lecturer:

Ir. Hedwyg van Groenendaal, Founder of the Prezi University.

Hedwyg is author of 16 books. Her book about Prezi is reprinted and revised four times in a row. She’s also the winner of the worldwide TED-Prezi contest ‘Ideas Matter’.

Subjects Morning Program:

  • Overview of Powertools for Presenting
  • Strategy; Goal, Message, Audience
  • Brainstorm Resulting in a Mindmap
  • Title and Keyword Session

Subjects Afternoon Program

  • Creative Concept
  • Storyline and Storyboard
  • Design of Corporate Brands and Personal Brands
  • Assignment and Delivering of Presentation

Day 3, Wednesday July 8

  • Digital Advertising, the online marketing revisited

Trainer:

Ed Bergman, former marine, personal trainer and survival expert. Ed worked for over 30 years as a marine and trainer of marines in the Dutch Special Forces. The day starts under his leadership with some outdoor group exercises in front of the World Trade Center Almere.

Lecturer:

Richard Sweep, Director Online Advertising Agency RSIM

This former director of Add Pepper is a veteran in online marketing experiences on strategic and operational levels. He possesses an extensive online knowledge and he has deep roots in real-time bidding, display advertising and lead generation. No lecture. The Summer School puts him in the hot seat and participants are able to ask him any question possible.

Possible interview questions and subjects:

  • Provide an update of the Online Media Advertising Domain
  • Explain Several Methods of Digital Advertising
  • What is Automated Trading of Display Advertising
  • Elaborate on Indepth Secrets of Real Time Bidding (RTB)
  • Share some of the tricks of Real Time Bidding
  • What is Lead Generation with Retargeting Marketing
  • Showcases from multinationals as well as small companies

Day 4, Thursday July 9

  • LinkedIn, steps to reach an expert ‘All Star’ level

Lecturer:

Bas Westland, Director ePeople and LinkedIn Trainer. Bas has upgraded the LinkedIn level of hundreds of people. His extensive knowledge combined with hand on experience is a guarantee for a LinkedIn approach that is hard to match in the educational market.

Subjects Morning Program:

  • Assessment of the current maturity level in using LinkedIn
  • How to upgrade every LinkedIn profile to ‘all star’ level
  • A Personalized LinkedIn Scan for Every Paricipant
  • The Use of Company Profiles on LinkedIn
  • Targeted Advertising Possibilities on LinkedIn

Subjects Afternoon Program:

  • LinkedIn Groups and their possibilities
  • LinkedIn Smart Searching and Deep Bolean Drilling
  • Job Hunting, Potential Lead Generation, Prospecting
  • LinkedIn Clever Network Maintenance

Day 5, Friday July 10

  • Part one: Google

Lecturer:

Brendan Thesingh, Consultant with 15 years of overall experience in digital projects. The number one Google+ expert in the Netherlands with over 50,000 followers. Brendan is member of the board of the Social Media Club Amsterdam.

Subjects Morning Program:

  • What is Google?
  • History, company philosophy, context
  • Search
  • The principles, the free marketing tool
  • Adwords
  • The idea, the principles, best practices
  • Google+, Google For Work
  • Not search, not Adwords, then why?
  • Google’s Blue Ocean strategy
  • What do self driving cars have to do with search and Google’s future?

Part two: Connecting the Digital Dots

Lecturer:

Hans Ruinemans, Chief Inspiration Officer at Business Tales NV

Hans has over 25 years of experience in marketing, media and ICT. He lectured at the Academy of Management in Holland and wrote two books. His last book Snake Charmers is about boardroom strategies on how to survive a crisis. He is the founding president of the Professional Speakers Association Holland and serves in the international marketing committee of the Global Speakers Federation.

Subjects Afternoon Program:

  • Implementation of Course Material in Coherent Structures
  • Personalization of Digital Marketing
  • Digital Branding and its Practical Execution
  • The Do’s and Don’ts of Personal Branding
  • General Trends like Big Data and Internet of Things (IoT)
  • Connecting the dots

Time for drinks and goodbyes

In one of the lobbies of the World Trade Centre Almere all participants and lecturers of the Digital Marketing Course are invited for drinks and snacks to celebrate together the end of the Summer School.

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
July 2017
Duration
Duration
1 week
Full time
Price
Price
770 EUR
Information
Deadline
Start date July 2017
Place
Netherlands Almere
Application deadline Request Info
End date Request Info
Duration 1 week
Price 770 EUR
including the course handouts and goody bag