Summer course in Image Consultant and Personal Shopper

IED – Istituto Europeo di Design Barcelona

Program Description

Summer course in Image Consultant and Personal Shopper

IED – Istituto Europeo di Design Barcelona


Ever since the figure of the personal advisor and shopper took shape in the eighties, the world of fashion is alive with professionals who lend advice on anything, from choosing a bunch of flowers to deciding on an outfit for an interview or a wedding. These professionals no longer lend their services exclusively to celebrities and personalities with high purchasing power – they are now available to any average citizen who needs their counsel.

Choosing the right outfit for an occasion can be a real issue for anyone who does not have enough time or perhaps taste to do so. The services these professionals offer are precisely intended to find the right look for any occasion, to build a versatile base wardrobe and give tips on beauty and lifestyle. Their goal is to ensure that the client portrays the qualities they wish to convey. In order to offer a full, comprehensive service, PAs are backed by stylists, hairdressers, make-up artists and a variety of other professionals that give their service that extra touch of quality.


The aim of the Course in Personal Assistance and Personal Shopping is to place theoretical and practical knowledge at the students' disposal, enabling them to become skilled professionals in the personal assistance world.

The course explores the most essential aspects of a Personal Assistant and Personal Shopper's work: analysing changes in the fields of fashion and beauty; identifying trends in order to adapt them to the client's wants and needs; and guiding them to make the right shopping decisions.


With the aim of making the course more dynamic and of reinforcing the content learnt in class, practical work is also carried out right from day one in every single subject, with exercises based on real and close cases.

To complete the course, students are required to present a personal assistance project based on a real case of personal guidance, where they will need to apply all of their knowledge, skills and competence acquired during the course.

Student Profile

The course is intended for professionals and students in the fashion world looking to specialise in personal assistance and personal shopping, as well as stylists, designers, advertising agencies, producers, fashion professionals, public relations, fashion, accessories and beauty stores, and window dressers.

Duration and frequency:

  • Frequency: 4 weeks - 5 afternoons per week
  • Timetable: Monday to Friday from 10.00 a.m to 3.00 p.m
This school offers programs in:
  • Spanish (Spain)

Last updated July 12, 2016
Duration & Price
This course is Campus based
Start Date
Start date
July 2017
4 weeks
Full time
Start date July 2017
Spain Barcelona
Application deadline Request Info
End date Request Info
Duration 4 weeks
Price Request Info