Summer Course in Fashion Communication

IED – Istituto Europeo di Design Florence

Program Description

Summer Course in Fashion Communication

IED – Istituto Europeo di Design Florence


Fashion Communication introduces students to the practical aspects of fashion photography, from the activity as a stylist to the relationship with the photographer. This course places a unique emphasis on the communication of fashion and lifestyle messages. Students will acquire a range of skills through theoretical and live project-based case studies, working both individually and in groups.

The course focuses on the basic skills and techniques employed in styling, photographing and producing fashion shoots. Students divide their time between working with instructors, photo studio time and visits to Italian fashion retailers and museums. They will learn to photograph fashion in diverse settings and stage a group exhibition as a final project.

Schedule: This course meets Monday to Thursday with morning and afternoon sessions for a total of 75 contact hours.

Level and Pre-requisites: Introductory course; no previous studies within the field are required. However students are encouraged to familiarize themselves with the major themes that will be presented:

  • Fashion Photography

Learning Outcomes: Problem solving skills, budgeting, team work, group conceptualization through role playing exercises and workplace simulations. Develop a mastery of fashion styling and photography techniques. Design and execution of fashion shoots and postproduction with a final class exhibit of the looks portrayed through the student’s work.

Topics Covered: Basic principles of photography, techniques and principles of photography, post-production (video and imaging), video languages, use of new and traditional media.

This school offers programs in:
  • English

Last updated July 12, 2016
Duration & Price
This course is Campus based
Start Date
Start date
June 2017
75 hours
Full time
Start date June 2017
Italy Florence
Application deadline Request Info
End date Request Info
Duration 75 hours
Price Request Info