Strategic Marketing Management

Stanford Graduate School of Business

Program Description

Strategic Marketing Management

Stanford Graduate School of Business

Your organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations.

Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their integration. By completing this program, executives can enhance their company’s profitability and marketplace position. 

Content Overview

The first week of the Strategic Marketing Management program examines the elements of marketing strategy, such as a market-focused culture, customer and competitor analysis, value delivery, channel design, pricing, relationship management, brand management, and marketing communication. In the second week, the program integrates these core elements to create a cohesive marketing strategy within the context of an effective overall business strategy.

Key Takeaways

  • In-depth knowledge of competitive dynamics and how to integrate marketing strategy into the overall business strategy

  • Frameworks for analyzing customer preferences and enhancing customer relationships

  • Building and managing brand equity with effective market communication


Optional Pre-Program Finance Workshop

 

Exclusive to registered participants, an optional pre-program finance session is offered for marketers who want to sharpen their ability to read and rapidly analyze financial statements. Three sessions cover the core concepts of finance, including terminology and assumptions, valuation, and financial statements. Tuition is $635 and includes materials, lunch, and sessions.

Place


The program is held on the Stanford University campus, which is situated on 8,180 acres in the rolling foothills. Located 35 miles south of San Francisco, Stanford University is just a few miles from Palo Alto and the high-tech industrial center of Silicon Valley. The campus is 25 miles south of San Francisco International Airport and 20 miles north of San Jose International Airport.

Duration


Ten Days

Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2016
Duration
Duration
10 days
Part time
Price
Price
15,000 USD
Information
Deadline
Start date Aug. 2016
Place
USA Stanford, California
Application deadline Request Info
End date Request Info
Duration 10 days
Price 15,000 USD