Your organization operates in a dynamic marketplace—competition, consumers, technology, and market forces redefine your industry every day. Staying competitive means continuously adjusting and adapting your customer approach to meet changing needs and expectations.
Strategic Marketing Management provides a comprehensive examination of all major components of marketing strategy and their integration. By completing this program, executives can enhance their company’s profitability and marketplace position.
The first week of the Strategic Marketing Management program examines the elements of marketing strategy, such as a market-focused culture, customer and competitor analysis, value delivery, channel design, pricing, relationship management, brand management, and marketing communication. In the second week, the program integrates these core elements to create a cohesive marketing strategy within the context of an effective overall business strategy.
- In-depth knowledge of competitive dynamics and how to integrate marketing strategy into the overall business strategy
Frameworks for analyzing customer preferences and enhancing customer relationships
Building and managing brand equity with effective market communication
Optional Pre-Program Finance Workshop
Exclusive to registered participants, an optional pre-program finance session is offered for marketers who want to sharpen their ability to read and rapidly analyze financial statements. Three sessions cover the core concepts of finance, including terminology and assumptions, valuation, and financial statements. Tuition is $635 and includes materials, lunch, and sessions.
The program is held on the Stanford University campus, which is situated on 8,180 acres in the rolling foothills. Located 35 miles south of San Francisco, Stanford University is just a few miles from Palo Alto and the high-tech industrial center of Silicon Valley. The campus is 25 miles south of San Francisco International Airport and 20 miles north of San Jose International Airport.