Strategic Marketing Management

Columbia Business School

Program Description

Strategic Marketing Management

Columbia Business School

The key to business success is to outperform the competition in capturing and retaining a profitable customer base. Strategic Marketing Management is a comprehensive program with a focus on delivering and capturing customer value.

You will gain innovative ideas on how to become a more effective marketer, and specific processes and tools to develop and implement these ideas. You'll also have the opportunity to apply your learning to your own company and markets through various clinics and a personal case. The intensive curriculum and action-learning format have proven highly effective both for seasoned marketing professionals and for executives with new marketing responsibilities.

Who should attend?
Mid-level executives:
Executives new to marketing, and marketing professionals seeking to enhance their strategic skills, including product and brand managers, sales managers, marketing managers and directors.


Key Benefits
• Gain superior customer and competitor insights
• Learn rigorous templates for marketing strategy
• Improve your marketing decision-making ability
• Price to maximize value to your company and customers
• Develop action plans that can be implemented right away



Duration


6 days.

Target audience


Mid-level executives:
Executives new to marketing, and marketing professionals seeking to enhance their strategic skills, including product and brand managers, sales managers, marketing managers and directors.
This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
June 2017
Duration
Duration
6 days
Part time
Price
Price
7,650 USD
Information
Deadline
Start date June 2017
Place
USA New York
Application deadline Request Info
End date Request Info
Duration 6 days
Price 7,650 USD