Promoting Cultural Heritage & Tourism graduate program

IESA

Program Description

Promoting Cultural Heritage & Tourism graduate program

IESA

Promoting Cultural Heritage & Tourism graduate program

This 10-month program targets students with a Bachelor Honors (or equivalent) who aim to work in tourism and the promotion of cultural heritage. The goal of this program, taught in English, is to train students to manage, develop, and promote the tourist industry in particular regions and cultural sites.

Core teaching weaves together: a range of different approaches to cultural tourism; financing cultural tourism, regionally-focused marketing, public policy, targeting your audience, developing community-based strategies, implementing seasonal touristic programs, marketing heritage/tourism products, visitor satisfaction, sustainable development.

Based in the heart of Paris, on the premises of the Institut d’Etudes Superieures des Arts, students are within easy access to all the major Parisian monuments as well as the prevalent tourist agencies. During their training in Paris, students benefit from the experience of specialists from many sectors of the industry (public policy-makers in culture & tourism, retail travel sales directors & operators, managers of operations, public relations managers of touristic groups, events managers, sales directors, cultural heritage managers, CEO of private foundations & heritage organizations, prestigious hotel & restaurant managers, hospitality, tourism, cultural, directors of trusts for heritage preservation).

Workshops, lectures, visits to cultural sites & study trips provide students with hands-on experience & networking possibilities. This practical approach allows students to develop professional skills in various sectors of the industry.

CAREER PATH

  • Cultural policy makers
  • Tour operators
  • Touristic site-manager
  • Public relations manager
  • Sustainable Development Manager
  • Tourist program manager

CURRICULUM AT A GLANCE

The year is made up of 3 terms: 2 terms of classes (Oct-Dec/ Jan- Mars) and a term of professional experience in the form of an internship (May-July). During the last two terms, students will work on a personal project that they will be expected to present in front of a jury in order to validate their certificate.

Each trimester consists of 200 hours of classes spread out over a 10-week period. Courses are taught in English.

Participants are attributed a mentor for personalized coaching as well as group methodology sessions to guide them in the conception and realization of their personal project.

1st Term: The history of art and style (17th -21st centuries), legal tax & financial aspects of tourism, the management of art objects and artistic projects, communication and the marketing of tourist & cultural products, defining an artistic project (content, business plan, legal structure, communication, marketing), meeting with professionals in situ during visits and workshops.

2nd Term: e-communication and e-marketing of tourism & cultural products, negotiating contracts, partnerships & financial agreements, promotion of regions & cultural sites, brand a touristic business, cultural site or region, contemporary art and luxury, organizing an exhibit, understanding your public & targeting your audiences, welcoming your public & cultural mediation, the history of interior design, meetings with professionals in situ for visits and workshops, methodology and follow up on personal projects

3rd Term: full-time internship along with methodology sessions and personal projects

KEY FACTS

  • THEME: Art & Culture
  • DURATION: 1 year / 1 semester
  • TUITION FEES: 9 000 euros/year (4500 euros/semester)
  • PROGRAM TYPE: Full-time program
  • INTAKE: September or January
  • LOCATION: Paris
  • DEGREE: Graduate Program: Cultural Project Manager; Degree recognized by the State

ADMISSION REQUIREMENTS

Some students are humanities majors but the courses are aimed at filling general requirements for non-humanity majors as well:

  • BA Honors completed
  • Good level of English: IELTS 5.5
  • No minimum level of French
This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2017
Sept. 2017
Duration
Duration
10 months
Full time
Price
Price
9,000 EUR
Information
Deadline
Start date Jan. 2017
Place
France Paris, Ile-de-France
Application deadline Request Info
End date Request Info
Duration 10 months
Price 9,000 EUR
year (4500 euros/semester)
Start date Sept. 2017
Place
France Paris, Ile-de-France
Application deadline Request Info
End date Request Info
Duration 10 months
Price 9,000 EUR
year (4500 euros/semester)