International marketing involves using marketing techniques and principles on a worldwide scale. Students in this field often have the opportunity to study topics such as international promotion, strategies, global finance, government regulation, targeting and resource allocation.

Singapore (新加坡) is a city-state in Southeast Asia. Founded as a British trading colony in 1819, since independence it has become one of the world's most prosperous countries and boasts the world's busiest port. Singapore has six national universities and are generally well-regarded and attracts exchange students from all over the world.

After completing a bachelor’s degree, students have the option to earn a postgraduate diploma, which helps provide more in-depth knowledge in a particular concentration. Many students choose to complete this educational program in order to improve their job prospects or to specialize their workplace skill sets.