Postgraduate Degree in Innovation and Design Thinking

Bau Design College of Barcelona

Program Description

Postgraduate Degree in Innovation and Design Thinking

Bau Design College of Barcelona

Postgraduate Degree in Innovation and Design Thinking

Innovation and internationalization have emerged as the key strategies in the current economic context. New ecosystems and business strategies arise in the process of the paradigm shift from product design to service design.

The design of experiences requires multi-skilled professionals with strategic and tactical proficiency when moving the customer / user to the centre of the design process and the business strategy.

Design Thinking has enabled the designer to become the agent of change in organizations and to act as a lever of transformation in this new way of working, enabling innovation in processes, products, services, communication and business strategy.

To that end, and based on the Lean Start-up philosophy, the specific techniques of the different stages of the innovation cycle will be applied to Customer Development, Value Proposition, Service Design and Business Design processes. New techniques and processes that will make possible the alignment of the business vision and its value proposition with the strategies and principles of the customer’s experience.


To acquire the tools and knowledge for the management of innovation for developing innovative products, services, communications and a business model with an organizational impact.

To learn the techniques, gain experience and develop real projects by the use of Design Thinking methodologies to design services and new business models (Business Design & Lean Start-up).


This postgraduate course is divided into 4 modules, the fourth being the development of a Final Research Project to end the course.

  • Module I - Innovation as a lever for transformation.
  • Module II – Design Thinking as a paradigm of innovation.
  • Module III - Techniques of Design Thinking applied to Service Design.
  • Module IV - Final Project.


  • Innovation Manager or Consultant
  • Design Researcher
  • Interaction Designer
  • Information Architect
  • Visual Designer
  • UX Prototyping
  • Designer Services
  • Business Designer


Edit: 3rd Edition

Qualification: Postgraduate Degree in Innovation and Design Thinking accredited by the Universidad de Vic-UCC. Students without university degrees will receive a University Extension Studies Diploma.

Credits: 30 ECTS

School period: From October 20th 2015 to May 2016. Final Project Presentation: June 2016

Timetable: Tuesdays and Thursdays from 19h to 22h

Mode: On-site

Language: Spanish

Price: 3480 €

Access: Graduates. Undergraduate degrees in Fine Arts and Design, and those related to the following professional categories: interior design, graphic design, industrial design and arts applied to clothing. Professionals from the sector without specific training but who can demonstrate professional expertise. Applicants will undergo a selection process for acceptance on the course.

Observations: Intensive Spanish course for foreign students willing to apply to the Master degree (optional course). From Sept. 10th to October, 2nd; from Monday to Friday (4h/day) – 395€.

This school offers programs in:
  • Spanish
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2016
1 year
Full time
3,480 EUR
Start date Oct. 2016
Spain Barcelona
Application deadline Request Info
End date Request Info
Duration 1 year
Price 3,480 EUR