Ontario Graduate Certificate: Marketing Management
This is one of the most comprehensive marketing management programs available. It covers all of the key areas, including: branding, product development, advertising, distribution, sales, direct marketing, planning, budgeting, strategy, and more. Plus, it includes a work placement to give you the practical experience that employers demand, and plenty of opportunities to develop a solid marketing portfolio. Program faculty are chosen for their expertise and experience in the marketing field, and many continue to work in the industry.
Gain hands-on experience in the industry with a 120-hour (minimum) work placement that will give you the opportunity to apply in a real business what you learned in the classroom. Students find the placement, targeting companies in the Greater Toronto Area. Placements can be completed on a part-time basis throughout the academic year or full-time once classes finish.
Our Industry Partnerships
Professional associations such as the Canadian Marketing Association (CMA) and the Canadian Professional Sales Association (CPSA) are connected with many specialized areas of marketing, and offer a broad base of information, awareness and advice to students.
This is the business discipline that applies to every organization. Marketing Management focuses on creating, building, communicating and delivering value to customers in ways that meet organizational goals; these are skills used by and needed in every enterprise, everywhere. Marketing managers research and analyze markets, develop products, design communications and promotional strategies, draft sales presentations, decide pricing and distribution policy, and build brands – all to satisfy customer needs and wants, and the organization’s goals and objectives. Positions potentially available to qualified graduates include account executive, assistant brand manager, and marketing/sales co-ordinator, with employers such as BBDO, Cossette Communications, Rogers, Hugo Boss, MacLaren McCann, and Bell Mobility.
• A bachelor’s degree
• Computer literate with the ability to use word processing software, spreadsheets, databases and the Internet for research
• If English is not your first language,you will normally be required to demonstrate proficiency in English by undertaking and submitting the results of one of the following:
-- A minimum of three years of full-time study, in an English language school system in a country where English is considered a primary language (i.e. the primary language of instruction and evaluation is English) with acceptable grades in all English courses.
-- A minimum of one full year of successful study in an accredited university degree program or two full years of successful study in an accredited college diploma program in a country and in a postsecondary institution where English is the primary language of instruction.
-- The Humber English Language Proficiency (HELP) test with an overall minimum placement score of ESL 300
-- Test of English as a Foreign Language (TOEFL) Academic Level with a score of: 580 for the paper-based test or 237 for the computer-based test, or 88+ minimums of 22 for the Internet-based test.
-- The Canadian Academic English Language Assessment Test )CAEL) with a score of: Graduate Certificate: Overall Band Score of 70.
-- International English Language Testing (IELTS) Academic Level with a score of: Overall minimum 6.5 (with no single test score below 6.0).
-- Michigan Test of English Language Proficiency (MELAB) with a score of: Graduate Certificate: 82
-- Completion of the Humber English for Academic Purposes (EAP) program: Graduate Certificate: Level 8 with an 80 per cent average.