THIS PROGRAM IS TAUGHT IN SPANISH AND ENGLISH
The Fashion Communication Course, taught in English, runs for one academic year, offering students extensive experience in the fields of fashion and communication.
This course is designed for individuals looking to commence their education in the world of fashion styling, fashion creative management and fashion marketing and advertising.
This course offers subjects that cover all theoretical and practical aspects, so as projects developed in collaboration with a group of fashion brands: fashion editorials, fashion videos/spots, marketing&advertising and communication plans (blog, events…). Most of the items and material used are from the collaborating brands that cover a wide range of fashion fields going from showrooms, vintage stores (both furniture and clothes&accesories), opticians to well-known national and international brands.
The students also carry out a personal research that lets them create a professional portfolio to join other related courses or to enter the working market.
The course is divided into 4 blocks, each one involves theory, practical appliances and project exercises:
I. FIRST SEMESTER - Create fashion
BLOCK I - STYLING.
The students obtain a global knowledge about styling, fashion, art and photography so they can use photo format as the most basic and important way to express fashion images.
BLOCK II - CREATIVE DIRECTION.
The students are introduced into art direction and creative direction so they are able to understand and work with fashion video formats.
II. SECOND SEMESTER - Communicate fashion
BLOCK III - MKT&ADV.
The students explore the concept “fashion brand” and learn how to develop both marketing and advertising plans.
BLOCK IV - COMMUNICATION.
The students analyze the steps of a fashion communication plan and become familiar with some related areas such us journalism or special events.
This school offers programs in:
- Spanish (Spain)
Last updated July 12, 2016