Marketing and Business Intelligence Research
This Ontario College Graduate Certificate program can launch your career in the dynamic, fast-changing and growing marketing research industry. Students learn how people think, how and why people purchase items and what motivates people to behave the way they do. The program provides students with the employable skills to conduct marketing and opinion research in the public, and private sectors and on the international scene. The curriculum emphasizes the marketing research process including: research design; questionnaire construction; moderator's guide construction; data collection; data base construction; basic and intermediate statistical analysis and interpretation; and report writing skills. In addition, students become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.
Students in this program gain a substantial foundation in preparation to write the Marketing Research and Intelligence Association's examination to receive accreditation as a Certified Marketing Research Professional (CMRP).
This program is part of Algonquin's mobile learning initiative. All students entering into the program are expected to have and use a laptop or mobile computing device that meets or exceeds the recommended hardware requirements as designated by the program. Students in mobile learning programs will use their devices to enhance their learning experience, obtain and work with course materials, participate in collaborative and mlearning environments and become skilled, confident users of the technologies used within an educational environment and workplace. Hardware and software specifications are outlined at http://mlearning.algonquincollege.com. Computers and supplies can be purchased directly from Algonquin's New Technology Store at educational rates.
This program is well-suited for students who:
- Possess good communication (written, verbal, technology) and interpersonal abilities.
- Can be self-directed in a team environment.
- Are well-organized and can work effectively under tight time constraints.
- Possess critical-thinking skills.
- Are curious and have an analytical nature.
- See themselves contributing as a team member in dynamic environments.
- Like analyzing and solving problems.
- Enjoy a "hands-on" approach to learning about the marketing research industry.