Marketing Management

National University, School of Business and Management

Program Description

Marketing Management

National University, School of Business and Management

An in-depth examination of marketing environments and the impact marketing activities have on organizational operations in competitive, global, multicultural business settings, the course discusses both domestic and international frameworks of the fundamental marketing functions of product, pricing, distribution, and promotion. It explores and analyzes modern marketing problems and solutions from conceptual, legal, and ethical perspectives. It explains marketing information systems and the use of advanced technologies in marketing decision making.

Duration & Price
This course is Campus or Online
Start Date
Start date
August 2016, January 2017, May 2017
Duration
Duration
Full time
Price
Price
Information
Deadline
Start date August 2016, January 2017, May 2017
Place
USA La Jolla, Orange, California
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