Making Social Responsibility Work: The Cornerstone of Sustainable Business

IESE Business School, University of Navarra - Executive Education Department: Short Focused Programs

Program Description
EFMD Equis Accredited

Making Social Responsibility Work: The Cornerstone of Sustainable Business

IESE Business School, University of Navarra - Executive Education Department: Short Focused Programs

Making Social Responsibility Work: The Cornerstone of Sustainable Business

Social Responsibility (SR) has become a hot topic among managers around the world. Many leading companies have moved from viewing SR as a public relations tool or philanthropic cause to making it a core pillar of their strategic decision-making process, as well as a part of their day to day operations.


Making Social Responsibility Work: The Cornerstone of Sustainable Business explores how SR can become a critical long-term lever for success. Participants learn how to embed SR at the core of their organizations, starting with employees – a firm’s most important asset.


The program provides a strategic, hands-on approach to SR and allows participants to tailor frameworks to their own companies. They will formulate their own SR strategic project, taking into account the mission, values, strategy and long-term objectives of their organizations. A combination of lectures, cases and workshops, together with guest speakers, will help participants gain insights in the latest trends and tools in order to build competitive advantage and contribute to sustainable development by having SR in the core of their business.

Key Take-Aways


• Incorporate SR into the strategy and day-to-day running of your business


• Use scenario planning analysis to frame SR problems


• Develop realistic and concrete projects in SR, including for each participant’s personal or company project


• Identify the opportunities and risks in the areas of SR


• Learn how to design and implement the changes required in the organization brought about by SR


• Learn how get buy-in from employees, customers and suppliers in the design and implementation of SR

Who Should Attend


In addition to managers responsible for SR activities, the program is designed for CEOs, managing directors, board members and functional directors who would like to integrate SR in their decision-making processes. The program is also highly relevant to strategic and SR consultants, executives at SMEs, NGOs and public institutions.

Approach

The program incorporates a number of highly dynamic and interactive teaching methods, including role play, group discussions, class lectures and the case study method. The format also provides participants with extensive networking opportunities to share best practices in the field.

Widely used in executive education, the case study method is an intense, challenging approach that demands participants to make business decisions and take action by analyzing, arguing and defending their recommendations against a multitude of equally plausible solutions.

Program Structure

Monday, July 4


• Introduction
• Vision, Mission, Values
• Leadership I
• The Big Picture I & II

Tuesday, July 5


• Strategy and SR
• Stakeholder Management
• Crisis Management
• Managing the Value Chain
• Managing Customers
• Evening Activities and Dinner

Wednesday, July 6


• Business Ethics I & II
• Corporate Governance
• Change Management I & II

Thursday, July 7


• Project Management
• Personal Project
• SR Success Stories
• Communication and Reporting
• Implementing a SR Plan

Friday, July 8


• Leadership II
• Bringing It All Together
• Final Remarks

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
July 2017
Duration
Duration
5 days
Part time
Price
Price
4,800 EUR
Information
Deadline
Start date July 2017
Place
Spain Barcelona
Application deadline Request Info
End date Request Info
Duration 5 days
Price 4,800 EUR
€4,300.- for IESE Members