Leading Digital Strategies in a Changing Business Landscape
New information and communication technologies have altered the business world in fundamental ways. Blogs, online social networks, micro-blogging, mobile applications and other tools are now a central part of the online consumer experience. Today’s executives must understand the forces behind these innovations and acquire the necessary tools to develop effective digital business strategies. Moreover, they need to seize opportunities where others see obstacles.
Based on Web 2.0 research by IESE’s distinguished faculty, Leading Digital Strategies in a Changing Business Landscape is aimed at professionals seeking to enhance their organization’s innovation capabilities and heighten relationships with consumers by leveraging the power of interactive technologies.
Over four days, participants will gain invaluable insights on how to craft new business models and transform even established markets. IESE’s faculty will also guide participants through real industry cases to analyze why some companies have prospered, while others have failed in this new digital age.
Who Should Attend
The program is designed for managers responsible for their organizations’ Web 2.0-enabled activities. Because of the emergent nature of Web 2.0 initiatives and their potential impact on all business areas, managers with diverse functional backgrounds and from various levels of the organizational hierarchy are encouraged to attend.
The program incorporates a number of highly dynamic and interactive teaching methods, including role play, group discussions, class lectures and the case study method.
Widely used in executive education, the case study method is an intense, challenging approach that demands participants to make business decisions and take action by analyzing, arguing and defending their recommendations against a multitude of equally plausible solutions.
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