Design is Italian, and this statement defines the exciting programme that explores the contemporary design field. The lifestyle and client demands of today require a greater need for products that serve a specific function, but at the same time are aesthetically seductive and contemporary in feel. This course gives participants the insight and experience of what product design is today, through all the stages and activities involved giving them the opportunity to create a new product from concept design through to manufacturing, prototyping and marketing. This course gives the participants the ability to turn an idea into a successful product.
Milan is considered to be at the heart of design, and the world gravitates towards it each year for the anticipated events Salone del Mobile and Fuori Salone. This is the starting point for discussion of week 2, and aims to initially familiarize students with Made in Italy, its language and context. But the culture of design is a global phenomena, and the course aims to inform participants of other aesthetic languages in the subject of significance around the world that inform and influence the contemporary landscape of design. The course provides participants with the basis in knowledge and skills in critical analysis of international design, that can support a career in design, or simply satisfy a curiosity about the way we live and how designers work today to provide products for everyday living for tomorrow.
Introduction to the early stages of the design process, through the techniques and practical methods commonly used in research design. The participant sees how to structure and analyze a design brief, identify the needs of consumers and draw up the design with the product specifications. Participants create the concept design and the analysis and development phase of the design process. Workshop: exercises on the drafting of the product design specifications.
Proposal, development and definition of the concept design of the product. Analysis of the main stages of the design process from detailed design to production. They deepen the activities necessary to define a number of different viable conceptual schemes that meet the needs of the product. The participants study the major manufacturing processes and materials. An overview of marketing, branding and selling of the product are component parts to the week. Workshop: realization of the project and presentation for final assessment.
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