INTERMEDIATE VISUAL MERCHANDISING
Mode: Part Time
Length: 50 hours (half a day every Saturday and Sunday for 6 weeks)
Date: 2016-03-05 to 2016-04-17
Application Fee: 200RMB
This course is intended for professionals working in the fashion and luxury retail industry, with at least two years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising.
This course includes 50 contact hours over six weekends. You already have a minimum of two years’ experience in fashion or luxury retail, and this course will build on your existing knowledge of the principles of the store plan, traffic flow, and other aspects of the practical functioning of retail.
You will define the role and mission of visual merchandising, in order to understand how VM practices support the business objectives of the store. You will analyse the window display cycle to determine the actions to take based on the frequency of rotation. You will learn to use information about the store plan and traffic flow to decide visual merchandising practices for the store. You will examine display principles as a basis for exploring different techniques available to the visual merchandiser in order to create the visual atmosphere that will best reflect your brand’s identity and create an engaging experience for your customer.
In addition to expert-led lectures, you will participate in regular group workshops and exercises in the Center’s simulation showroom.
By the end of the course, you will have reinforced your existing knowledge of visual merchandising, practiced using new techniques, and will have acquired a panoramic understanding of the tools at your disposition to be “best in show”.
You are a professional with a minimum of two years of work experience with a national or international brand in the fashion and luxury retail sector. You may already work as a visual merchandiser or in another function, such as retail sales or merchandising.
You are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector.
You Will Learn
- To perfect your existing skills and knowledge in retail and visual merchandising
- To translate the personality of a brand and the creative concept of each collection into a visual proposal
- To attract and engage a client with a visually and emotionally engaging experience
- To define an aesthetic direction and realize its physical expression
- To refresh this expression through a predetermined calendar in order to maintain client engagement
- Role and Mission of Visual Merchandising
- Window Display Cycle
- Store Layout and Traffic Flow
- Display Principles
- Display Techniques
This school offers programs in:
Last updated July 7, 2015