This course is suitable for either current practitioners in this field or for those wishing to specialise in this area of practice. Academic staff involved in the course have substantial industry experience and have undertaken research in the field.
Graduates of this course have: advanced understanding of communication and its managementthe ability to synthesise communication theory and practicethe ability to analyse, design, cost and evaluate an integrated communication strategya sensitivity to ethical and legal issues related to communicationa capacity to reflect on the roles and responsibilities of communicatorsthe capacity to apply perspectives that are intercultural and global, anda sensitivity to issues of exclusion, equity and justice.A full list of the graduate attributes of the course is available from UTS: Communication.
Career options include roles in public relations for the corporate sector, as well as those related to integrated marketing communication, corporate communication, fundraising, international communication, media liaison and public affairs.
Last updated June 4, 2016