Graduate Certificate in Marketing Management

Eastern Michigan University - College of Business

Program Description

Graduate Certificate in Marketing Management

Eastern Michigan University - College of Business

Graduate Certificate in Marketing Management

Admission to the graduate certificate program is limited to students who have completed a bachelor’s degree from an accredited institution of higher education with a minimum GPA of 2.7 (on a 4.0 scale). The GMAT is not required for the graduate certificate programs.

Required Courses: 15 hours

  • MKTG 510 - Marketing Management 3 hrs

Four courses from the following:

  • MKTG 525 - Global Marketing 3 hrs
  • MKTG 530 - E-Commerce Essentials 3 hrs
  • MKTG 592 - Special Topics 3 hrs
  • MKTG 630 - Sales Operation Management 3 hrs
  • MKTG 635 - Digital Marketing 3 hrs
  • MKTG 640 - Integrated Marketing Communications 3 hrs
  • MKTG 645 - Database Marketing 3 hrs
  • MKTG 655 - Strategic Brand Management 3 hrs
  • MKTG 665 - Seminar in Consumer Behavior 3 hrs
  • MKTG 670 - Advanced Methods in Marketing Research 3 hrs
  • MKTG 681 - Special Topics 3 hrs
  • MKTG 699 - Independent Study 3 hrs

Certificate Total: 15 hours

Notes:

A maximum of three graduate credit hours may be transferred to a College of Business graduate certificate in an area of specialization.

This school offers programs in:
  • English
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Duration
Duration
15 hours
Part time
Price
Price
Information
Deadline
Start date Sept. 2017
Place
USA Ypsilanti, Michigan
Application deadline Request Info
End date Request Info
Duration 15 hours
Price Request Info