Graduate Certificate in Marketing Management

United International Business Schools

Program Description

Graduate Certificate in Marketing Management

United International Business Schools

Graduate Certificate in Marketing Management consists of a minimum of 12 European credits and take 1 academic year of 9 to 12 months of part-time studies to complete (3 to 4 quarters).

Program requirements

  • Total 12 credits
  • Courses (GCCOMxxx) 12 credits / 6 courses

CORE COURSES IN MARKETING MANAGEMENT

GCCMM501 - Analyzing Marketing Opportunities

Contemporary markets are changing at an incredible pace. In addition to globalization and technological change, we are also facing a rapid growth and acceptance of store brands, growing value sensitivity and an erosion of brand loyalty. In this course, we devote our time on managing marketing information and measuring market demand; scanning the marketing environment; analyzing markets and buying behavior; analyzing industries and competitors; identifying market segments, and selecting target markets.

GCCMM502 - Planning Marketing Programs

Marketing is an orderly and insightful process for thinking about markets and planning for markets. In this course, topics such as managing product lines, brands and packaging; managing service businesses and product support services; designing pricing strategies and programs; selecting and managing marketing channels; managing retailing, wholesaling, and marketing logistics, are all thoroughly considered.

GCCMM503 - Developing Marketing Strategies

All organizations must formulate broad strategies and define specific marketing mixes and action plans to optimize their long-run performance. In this course, we spend considerable time on differentiating and positioning the market offering; developing new products; managing life-cycle strategies; designing marketing strategies for market leaders, challengers, followers, and niche players; and designing and managing global marketing strategies.

GCCMM504 - Strategic Management

Every organization competing in an industry needs a competitive strategy. Significant benefits can be gained through an explicit process of formulating strategy, to insure that the policies and the actions of all members of the organization are coordinated and directed at a common set of goals. As such, Strategic Management aims to provide a comprehensive framework for analyzing the structure of an industry and for analyzing competitors. The development and implementation of an organization’s competitive strategy, together with a systematical examination and evaluation of the important types of strategic decisions that confront organizations, is discussed properly.

GCCMM505 - Applied Consumer Behavior

This course conveys the essence of consumer behavior and relates to psychological, socio-cultural and decision-making aspects of the subject matter. Topics covered include pricing strategy, product strategy, distribution strategy, marketing communication strategy and contemporary trends and developments in consumer behavior.

GCCMM506 - Sales Management

Sales Management prepares students to become effective and efficient sales managers in a highly competitive and global economy. To achieve this goal, the course integrates contemporary technology, research, and strategic thinking activities. Also, CRM technology is widely discussed, offering students the necessary background and skills needed to use it to make correct and adequate business decisions.

GCCMM507 - Brand Management

Brands represent valuable intangible assets. The concept of brand equity (what happened to the brand in the past and what should happen to it in the future) provides students with a valuable perception to the understanding of the probable effects of a choice of policies for their brands. Brand Management provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.

GCCMM508 - Creative Advertising

Over the last decades, advertising and sales promotions have been increasingly used in an effort to build brand loyalty and long-term sales and to create an incentive to push the consumer toward an immediate purchase. This course presents the latest techniques and procedures common to the various elements of advertising and exposes the students to contemporary developments in advertising and sales promotion. The course takes note of the interrelationships of the various fields of marketing communication and also includes new media and web site advertising.

Admission requirements

proficiency in the English language (refer to the admission section for further details)

Bachelor degree (or equivalent)

  • No distinction is made between academic or professional Bachelor degrees.
  • Degrees with 180 European credits or 120 American semester credits are considered equivalent.
  • Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs.
  • Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses.

e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits.

CAREER PERSPECTIVES

Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities.

Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management.

Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects.

This school offers programs in:
  • English


Last updated November 4, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
Duration
Duration
1 year
Part time
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Start date Sept. 2017
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Belgium Antwerp
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Belgium Brussels
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Japan Tokyo
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Spain Barcelona
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Spain Madrid
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Switzerland Zurich
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Switzerland Lausanne
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Netherlands Amsterdam
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Duration 1 year
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