Global Marketing

National University, School of Business and Management

Program Description

Global Marketing

National University, School of Business and Management

A study of strategic planning and organizing for international marketing, researching global markets, marketing consumer products, industrial products, and services in the world market, the course explores the international advertising and promotion effort, personal selling and personnel management, pricing, distribution systems, export trade mechanics and logistics, financial requirements for international marketing, and coordinating and controlling global operations. It also discusses the effect of trade agreements on international business.

Duration & Price
This course is Campus or Online
Start Date
Start date
May 2016, August 2016, January 2017
Duration
Duration
Full time
Price
Price
Information
Deadline
Start date May 2016, August 2016, January 2017
Place
USA La Jolla, Orange, California
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