Fashion Marketing and Communication - Academic Year

IED – Istituto Europeo di Design Florence

Program Description

Fashion Marketing and Communication - Academic Year

IED – Istituto Europeo di Design Florence


The Fashion Marketing and Communication - Academic Year focuses on two of the main factors that determine whether brands that compete in the Fashion system will be successful or not. It aims at training professionals to create and manage integrated promotion strategies, seek external relations with other professional figures working in the field, monitor advertising campaigns, maintain relations with the media and organise events and runway shows. The course is held in partnership with Luisaviaroma, one of the best Italian e-commerce websites for luxury fashion world wide.

The Fashion Marketing and Communication - Academic Year program is aimed at young professionals that wish to improve their competitiveness or change their professional direction; students who wish to gain the basis of Communication and Marketing in the Fashion field both for a continuing education or for entering the working world; and Fashion, Communication or Marketing students who wish to explore the specifics of the Fashion world in their chosen field of study.

At the conclusion of the year-long program participants have the possibility of requesting a 3 to 6 months internship in a fashion company. The Academic Year has a rolling enrolment policy that allows participants that enrol by december 31st are eligible for a 10% discount on the tuition fee.

Florence is the focal point of the Italian renaissance and home to an incredible cultural, artistic and architectural patrimony. These proud traditions are still part of the economic and creative fabric and are a fundamental component of the curriculum. This is why Florence offers, more than other art cities, a unique inspirational patrimony of artistic and cultural heritage that serves as the backdrop to the Academic year program.

Special Projects:

Within the last editions of the Academic years collaborations have included companies such as:, Fendi, Guess Europe, Emilio Pucci, Emilio Cavallini, Gold, Targetti, Elisabetta Franchi, Calvin Klein underwear, Versace, The Mall, I Gigli, and many others.

The Academic Year in Fashion Marketing and Communication is structured as a transversal and focused program that is developed through courses that aim at preparing participants to work in the fashion world. This is achieved during classes and special projects where participants will be working alongside real companies and professional figures, face real issues and improve their problem solving and analysis skills. Academic Years also give a solid basis for participants who wish to further their education. The first part of the program introduces the Communication subjects and focuses in particular on the specific topics of pertinence to the Fashion sector in terms of communicative image and public relations.

These courses aim at providing the transversal and multi-faceted approach necessary to successfully navigate and communicate in the Fashion system, including specific courses on the basics of Fashion Communication, New Media (Digital Communication- focusing on fashion blogging) and Event Planning. The Social Media aspect is enhanced by the partnership with Luisaviaroma and the avant-garde solutions that Florentine artisans are requesting to remain competitive in a world wide market.

The Marketing courses develop further the themes dealt with in the first part of the program which involve the understanding of the commercial and industrial processes of the Fashion industry, including visual merchandising, business plans, pricing and strategic planning through traditional and new media.

The IED has a long and outstanding tradition in the training of profiles for Fashion Design & Management and through the years has developed several contacts and projects with main companies in the Fashion field. This gives participants the added advantage of working alongside professionals and companies during the year and of creating innovative and competitive projects that help participants understand the real issues of the fashion world and improve their team working and creative problem solving skills.

This school offers programs in:
  • English

Last updated July 12, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2017
1 year
Full time
Start date Sept. 2017
Italy Florence
Application deadline Request Info
End date Request Info
Duration 1 year
Price Request Info