Fashion Business

Istituto Marangoni

Program Description

Fashion Business

Istituto Marangoni

The Course

Studying the positioning of a collection and of a brand, developing management skills for a fashion business plan, analysing competitors scenario, understanding the luxury brands structure and developing selling capacity: these are some of the important tools participants will study during this course.

Course Themes

week 1
Analysis of economic and social trends: understanding economic and social evolution and how this influences fashion consumption. The new markets and how fashion can evolve in them through expansion strategies: new brands, luxury brands and distribution chain stores.
Analysis and comparison of styles.

week 2

Analysis of fashion: textiles, clothing, accessories, cosmetics, eyewear and jewellery. Participants will look at critical factors defining the success of some italian leading brands such as prada, gucci, dolce & gabbana, including commercial international distribution chain stores such as, zara, h&m and sportswear chain stores like nike. They will create a winning placement of their product through the definition and analysis of competitors.

week 3

The product: life cycle, function and definition of price points. Integrated communication: brand identity, brand image and brand equity. Distribution: the different distribution channels, evolution and future developments. Licensing and the importance of branding: rules, benefits and risks.
Portfolio definition and final assessment.

This school offers programs in:
  • English
  • French
  • Portuguese
  • Spanish
  • Italian


Last updated January 6, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Jan. 2017
June 2017
Duration
Duration
3 weeks
Full time
Price
Price
5,300 EUR
Information
Deadline
Start date Jan. 2017
Place
Italy Milan
Application deadline Request Info
End date Request Info
United Kingdom London, England
Application deadline Request Info
End date Request Info
Duration 3 weeks
Price 5,300 EUR
Full package. € 3.800 Tuition only-fee.
Start date June 2017
Place
France Paris, Ile-de-France
Application deadline Request Info
End date Request Info
Duration 3 weeks
Price 5,300 EUR
Full package. € 3.800 Tuition only-fee.