Diploma in Marketing

ABMS The Open University Of Switzerland

Program Description

Diploma in Marketing

ABMS The Open University Of Switzerland

The objective of this course is to give students an understanding of the basic principles of marketing in the modern business environment. Students will study the traditional theories and models of marketing and how these are applied to real-life marketing practices. Students will also look briefly at the link between marketing and sales.

Learning Outcomes

  • Understand key terms and concepts in marketing
  • Understand and apply the concepts associated with marketing mix
  • Understand the marketing of products and services
  • Understand and apply marketing communication
  • Understand the relationship between sales and marketing

Advance Your Expertise at ABMS

Connect with learners and leaders just like you in our online associate bachelor's programs. You will go as far as your mind will take you as a diploma or associate bachelor's student at ABMS.

For Professionals

The Swiss Diploma (Year 1) or Associate of Bachelor's of Business Administration signifies the first level of achievement in any academic discipline. In our executive bachelor's programs, you will:

  • Develop and practice innovative research methods.
  • Earn the highest quality of education.
  • Achieve the expertise to publish in peer-reviewed journals.
  • Become a successful researcher and professional.

Associate Bachelor's Diploma/ Swiss Diploma: 2 years/ 1 year

The Swiss diploma associate bachelor's diploma will take your leadership to the next level. In our associate bachelor's programs, you will:

  • Lay the foundation for future for studies and professional achievement.
  • Study and apply innovative research methods.
  • Combine applied research and professional practice.
  • Prepare to make an impact in policy and practice.
  • Learn strategies to facilitate more effective, adaptable organizations and create positive change.
  • Become a more innovative leader in your field.

Study Language: this study program taught entirely in English.


  • Principles of Marketing
  • eBusiness
  • Communications for Business
  • Essentials of Management
  • Fundamentals of Economics
  • Understanding Business Organisations
  • Business Mathematics
  • Introduction to Finance

We have 4 intakes per year: January, April, July, and October

Admission Requirements:

This study program is the 1st academic year of the Bachelor study program

Duration: 1 year

Diploma: Diploma in Marketing

Age: Minimum age 17 years

Previous study: High school Diploma or equivalent

English level: IELTS or equivalent (Only for students from non-English speaking countries or students who did not study at English speaking school)

Study Method: Online

Fee: 5900 Euro

European Credit Transfer and Accumulation System: this program is equivalent to 60 ECTS

European Qualifications Framework: this program is equivalent to EQF Level 4

Note: Study fee does not include application and reservation fee (to guarantee you a study place) of 240 Euro (onetime payment and non-refundable).

This school offers programs in:
  • English

Last updated April 24, 2016
Duration & Price
This course is Online
Start Date
Start date
Mar., 2017
1 year
Part time
5,900 EUR
Start date Mar., 2017
Switzerland Zurich
Application deadline Request Info
End date Request Info
Duration 1 year
Price 5,900 EUR